Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
Navigation_8_2021_flywheel

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Optimization

Website Design & Optimization
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close

Hubcast 76: Buyer Persona Generator, Earning Customer Trust & HubSpot Pages

Hubcast 76: Buyer Persona Generator, Earning Customer Trust & HubSpot Pages Blog Feature

January 8th, 2016 min read

Welcome back to The Hubcast, folks: A weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below, including some new HubSpot video tutorials created by George Thomas.

HubSpot Strategy

Earning Customer Trust is important to your businesses success.
This week Marcus and George riff on an article written by Mark Kilens from the HubSpot Academy.
Mark-Kilens
You can read the article here: 3 Ways to Delight Your Customers to Earn Their Trust

HubSpot Agency Spotlight

Weidert Group

Screen Shot 2016-01-07 at 12.32.36 AM
President: Greg Linnemanstons
Website: https://www.weidert.com/
Twitter: greglinn
Reason: https://www.weidert.com/whats-inbound
I was pleasantly surprised, it is not the same old inbound marketing methodology chart found all over the interwebs. They have added 3 key additions to the attract, convert, close, and delight model.
I always love when I see something new, someone thinking past the default.
The additional three items are qualify, nurture, & analyze. You should really take time to check them out at a deeper level.

HubSpot Updates

All quiet on the updates at HubSpot ...
sad-face
Two weeks in a row, makes me wonder what’s coming up next? Whatever it is I am sure it will be a HIT!
You know what else is a HIT?
HubSpot Intensive Workshops

HubSpot Tips & Tricks

This week is all about pages. No matter if it's site pages, landing pages, or even thank-you pages, users have questions, and because of that, we have tutorials.

  • Should I put my HubSpot Thank You page in the Landing Pages tool or in the Site Pages tool?
  • Can I convert a HubSpot COS Landing Page to a COS Site Page?
  • Can I associate a HubSpot landing page with more than one campaign?

HubSpot Wish List

Add Youtube account to social monitoring
flat_youtube_wallpaper_by_oscagapotes-d6o637w
Not being able to monitor Youtube creates a bit of a black hole in my social monitoring & analytics. It would be great if this could be incorporated in HubSpot ASAP.
Vote it Up

HubSpot Question of the Week

Marcus & George
Last week you talked about buyer personas for B2B vs B2C and it was truly helpful. My question for you guys this week is Where can I easily create my personas? As important as I know they are, the work to create them keeps making them my next thing after this.
Thanks,
Persona Procrastinator
Here is the persona generating tool: Make My Persona
Screen Shot 2016-01-07 at 12.46.47 AM

Where else can you find the Hubcast Podcast?
Hubcast iTunes
Stitcher Hubcast Podcast
Soundcloud
Hubcast iTunes
Stitcher Hubcast Podcast
Soundcloud

Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out