Hubcast 78: Video Production, Inbound Pictionary, & Mindsets

Welcome back to The Hubcast, folks: A weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below, including some new HubSpot video tutorials created by George Thomas.

HubSpot Strategy

Why your website and content & inbound marketing is never done.

• Always make things better - Website updates, additions, refresh design...
• Look for ways to pivot - new personas, new products, new services….
• Leverage Growth Driven Design

HubSpot Agency Spotlight

The Agency: The Kingdom

Website: https://www.thekingdom.com.au/

Managing Director: Adam Steinhardt

On Twitter: @TheKingdomAus

Reasons: Platinum partner, International HubSpot partner of the year, Their menu on the website is on like donkey kong bro. ( I’ll talk about it ).

HubSpot Wish List

Show high-level keyword ranking progress

I would like to see a way that you can show your keyword ranking progress without having to click on each individual keyword. My thoughts are having a grid view similar to the current keyword screen, but have columns for each stating the following:

1. Current rank
2. 30 Days ago
3. 60 Days ago
4. 120 Days ago

This would allow for a quick overview to see which keywords are making progress, and which need more attention.

Vote it Up

HubSpot Tips & Tricks

This week I created a couple more advanced tutorials for our Hubcast community.

The first one is because we had an issue with a recent client where their HubSpot Wordpress plugin was not working. So, I covered :

• How to troubleshoot HubSpot for WordPress plugin

The next tutorial I created is for those of you who might want to push HubSpot past the defaults and use the API. So I covered:

• How do I get my HubSpot API key?

Cool HubSpot Tweets

The resemblance is uncanny! Guessed in record time during INBOUND pictionary at IMPACT, @bhalligan! #hubspotting pic.twitter.com/Vxh3MB4J13

— IMPACT (@Impactbnd) January 15, 2016

Inbound Pictionary… What?! I want in!!! Bring that crap to #Inbound16 Impact Branding & Design!

YES!!!! I have EVERY SINGLE possible @Hubspot certification! Happy Dance!!! #hubpartner @bmose14

— Hannah Eisenberg (@3Pcreativegroup) January 15, 2016

Total congrats…!!!

I want to know, how many Hubcast listeners have 3 certs, 4 certs, 5 certs…

Seriously, email me at George at thesaleslion.com In the subject line just put, "I have 'xyz' HubSpot certifications…" That’s it.

HubSpot Question of the Week

Amelia Video Equipment: Where to start and what to do?

Marcus,

I was wondering what you recommend for our first investment in our own video equipment. Some stuff we have literally done via iPhone, and some we've paid to have a pro (usually costs $1-2k) and we rented a studio once.

First let’s answer - “Why is Inbound Video important to your business?”

• Easier to teach with video
• Gain trust instantly
• Lead generation machine

Now here is the more micro conversation...

• Good camera - The Cannon XA10

• Good Mic

• shotgun mic second. - Sennheiser

• Sony makes a good lapel mic setup - Sony

• Decent lighting Vs Great Lighting

• Learning Video - Wistia, Lynda.com, Videocopilot.net, YouTube

• Practise, Practise, Practise

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