Skip to main content
Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free Assessment: How does your sales & marketing measure up?

Close

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
George B Thomas

By George B Thomas

Mar 24, 2016

Topics:

HubSpot
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
HubSpot

Hubcast 87: Marcus Loses His Mind Over The HubSpot Reports Add-On ... Again

George B Thomas

By George B Thomas

Mar 24, 2016

Hubcast 87: Marcus Loses His Mind Over The HubSpot Reports Add-On ... Again

Welcome back to The Hubcast, folks: A weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below, including some new HubSpot video tutorials created by George Thomas.

This episode of the Hubcast is brought to you by our awesome sponsors: Wistia & The Seventh Sense.

HubSpot Strategy

CSI - Content Saturation

What is 10x content, why do you need 10x content, how can you create 10x content, that is what we talk about in this weeks strategy section.

  • It has to have great UI and UX on any device.
  • That content generally has a few characteristics: it's high-quality, it's trustworthy, it's useful, it's interesting, and it's remarkable. Of course, it doesn't have to be all of those at once, but it definitely should be a combination of some of them.
  • It's got to be considerably different in scope and in detail from other works that are serving the same visitor or user intent.
  • It's got to create an emotional response. I want to feel awe. I want to feel surprise. I want to feel joy, anticipation, or admiration for that piece of content in order for it to be considered 10x.
  • It has to solve a problem or answer a question by providing that comprehensive, accurate, exceptional information or resources.
  • It's got to deliver content in a unique, remarkable, unexpectedly pleasurable style or medium.

How to Create 10x Content - Whiteboard Friday

Check our Rand Fishkin Whiteboard Friday video. He has a great 5 step process you can follow.

Screenshot 2016-03-22 15.12.41

Go Check Out Wistia

HubSpot Agency Spotlight

Screenshot 2016-03-22 23.52.13

Agency: SynchShow - New to the Platinum Partner group this month.

CEO: Chris Peer

Website: syncshow.com

Twitter: @syncshow

Reasons: Great website design - Niche into two main verticals, Love the “Get to know our team” section, ROI Calculator, & Social Proof.

HubSpot Updates

Welcome to Inline Content Editing

At INBOUND 2015, HubSpot released brand-new inline content editors for blog posts, landing pages, email, and website pages. These editors allow HubSpot users to easily write and update content directly on the page you are working on. Since HubSpot released the inline editors, they have seen a 2x decrease in load time of the editors, a decrease in the time it takes to send out an email, and excitement over finally being able to format the text on the page.

In addition to that, HubSpot released a bunch of new features specific to the inline editors: SEO optimization, smart content by preferred language, drag-and-drop page creation, and more.

 

inline-Page-Editor

As a result of these changes, and the improvements to the inline editors, HubSpot plans to remove access to the previous split-screen editors on April 8th. After this date you will not be able to switch between versions of the editors, and will have the new inline editor by default.

For more information, please check out this blog post: Create Content Directly On The Page.

Some people are going to be ticked!! There are still some bugs with this inline editor. (We might want to ask the community what they think).

New User Role in HubSpot Reporting Add-on

Now live in the HubSpot Reporting Add-on is a new user role that has the ability to change ownership of dashboards.

Up to now, all users of the Reporting Add-on had the same set of permissions — every user could create private dashboards in addition to dashboards that were viewable, and/or editable, by the rest of the team. As teams grow and roles evolve, it’s important to be able to manage ownership of team dashboards over time. With today’s update, certain users will have the ability to manage team dashboard ownership.

How it works

All HubSpot Marketing users who are Account Administrators, Marketing Administrators, or Sales Administrators will automatically be Reporting Administrators as well. These users will have the ability to change the owner of any team dashboard.

Reassign_Owner-1

In addition, any other user in your HubSpot portal can be independently assigned the new user role via Settings > Users.

Add_User_Reporting_Add-on-2

Already a user of HubSpot's Reporting Add-on? Update your team's permissions now. Not yet taking advantage of the newest analytics tool? Try it free for ten days.

HubSpot Wish List

Ability to see time a person spent on my landing page, website page, and blog post

Similar to the "time spent viewing email" information, it'd be amazing to see time spent on pages and blog posts. Or even heat map ability.
Vote It Up

Cool HubSpot Tweets

Go Check Out The Seventh Sense

HubSpot Question of the Week

If I am using Wistia for my videos, how can I do lead scoring on watched videos? Is that even possible?

  1. Yes it is possible but you have to be on enterprise
  2. You actually create smart lists around your video.

Segmenting Based on Viewing Behavior

If you're a HubSpot Enterprise customer you have access to their powerful events engine. Once you have this integration set up, we'll automatically send the following events for every Wistia video on your site:

  • Video played
  • Video 25% watched, 50% watched, 75% watched and 100% watched
  • Links clicked (annotations & Call to Actions)

This means that you can segment your contacts based on this viewing data. Here's what it looks like if I wanted to segment based on everyone who's watched 100% of our “Big 5” Marketing with Marcus video.

Screenshot 2016-03-23 00.00.09

Some cool things you can do with this:

  • Find everyone who loaded a particular video but didn't play it and send that video out to them in an email.
  • Nudge viewers who've only watched 25% of a video.
  • Know who your most engaged viewers are.
  • Follow up with users who clicked on annotation links and Call to Actions.

This episode of the Hubcast has been brought to you by our awesome sponsors Wistia & The Seventh Sense.

Where else can you find the Hubcast Podcast?
Hubcast iTunesStitcher Hubcast PodcastSoundcloud

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Related Articles

HubSpot vs WordPress: Which is Better for Your Business Website?

January 11, 2024
Vin Gaeta Vin Gaeta

HubSpot Updates: New Tools and Features to Kick Off 2024

January 8, 2024
Jessica Palmeri Jessica Palmeri

How a Remodeling Company Tamed Its AR Problem with HubSpot

December 18, 2023
John Becker John Becker

HubSpot Update November 2023; New Tools Bring Cautious Excitement

November 8, 2023
Jessica Palmeri Jessica Palmeri

HubSpot Update September 2023: What’s New from INBOUND

September 13, 2023
Jessica Palmeri Jessica Palmeri

HubSpot Pricing: Your Guide to Everything HubSpot Costs

August 24, 2023
Will Smith Will Smith

How To Measure The Trust You've Built With Your Audience (with template)

August 7, 2023
Marcus Sheridan Marcus Sheridan

HubSpot CRM Review — Pros and Cons

July 24, 2023
John Becker John Becker

Track These 5 Inbound Marketing Metrics to See Better Results

October 31, 2022
John Becker John Becker

Can HubSpot Help My Retail Business Grow?

July 31, 2022
Joe Bachir Joe Bachir

Get More Out of HubSpot Reporting With a Third-party Tool

July 9, 2022
John Becker John Becker

4 Keys To An Effective HubSpot Strategy in 2022

April 22, 2022
Carina Duffy Carina Duffy

Using They Ask, You Answer in Customer Service

April 1, 2022
John Becker John Becker

Is The HubSpot Free CRM Actually Free?

February 18, 2022
Joe Bachir Joe Bachir

Ultimate List of HubSpot Pros and Cons

January 8, 2022
Carina Duffy Carina Duffy

How To Optimize Your Marketing Automation Workflows With HubSpot (Tips)

November 12, 2021
Kimberly Marshall Kimberly Marshall

Top 13 Inbound Marketing & HubSpot Solutions Partner Program Agencies for 2022

October 29, 2021
Kimberly Marshall Kimberly Marshall

HubSpot Sales Hub: 18 Things Every Sales Rep Should Know How to Do (+ Videos)

October 28, 2021
John Becker John Becker

INBOUND 2021 Recap: Takeaways, Speakers, and Lessons Learned

October 25, 2021
John Becker John Becker

Need a HubSpot Admin? Here’s How to Find and Hire the Right Candidate

October 22, 2021
John Becker John Becker

How to Get Sales Reps to Use the HubSpot CRM

October 18, 2021
Kimberly Marshall Kimberly Marshall

HubSpot and Data Privacy: How to Collect Contacts the Right Way

October 4, 2021
John Becker John Becker

INBOUND is Fast Approaching, Google Leads are Syncing, and Workflow Actions are Placeholding [Hubcast 275]

September 23, 2021
Carina Duffy Carina Duffy

How to Know When You’ve Outgrown HubSpot Sales Hub Starter

September 23, 2021
John Becker John Becker

How to Get the Most Out of Your 2-Week HubSpot Free Trial

September 13, 2021
John Becker John Becker