Hubcast 89: Inbound Sales Certification, Google AdWords, & Local SEO

Welcome back to The Hubcast, folks: A weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below, including some new HubSpot video tutorials created by George Thomas.

This episode of the Hubcast is brought to you by our awesome sponsors: Wistia & The Seventh Sense.

HubSpot Strategy

#HubSpotParty #ITISHERE - Inbound Sales Certification

The Inbound Sales Certification is made up of five classes that you can watch on demand and at your own pace. To help you master the Inbound Sales topic, each class includes worksheets and additional resources that dig further into the topic and practice what you’ve learned.

In order to get the most out of this HubSpot sales certification, HubSpot recommends that you download the study guide and watch all the classes in order.

Seriously, do not skip around.

After watching the classes, go earn your official Inbound Sales Certification badge and certificate. Your new certification will be valid for 13 months from the month you passed the test.

The Inbound Sales Certification Classes

Inbound Fundamentals
Introduction to Inbound Sales

Identify
Prioritizing Active Buyers over Passive Buyers

Connect
Earning the Attention of Today’s Empowered Buyer

Explore
Understanding Buyer Context

Advise
Delivering Personalized Presentations

If you still have questions? You can read more about The HubSpot Inbound Sales Certification here.

Go Check Out Wistia

HubSpot Agency Spotlight

Agency: Fat Guy Media

Founder: Tom Jacoberger

Website: https://fatguymedia.com

Twitter: @fatguymedia

Reasons:

• Great Menu
• Creative design & branding
• Awesome Our Work page
• First Gold partner shout out

HubSpot Updates/News

[Now Live] HubSpot - Google AdWords Integration

As of earlier this week, HubSpot's Google AdWords integration is live and available to all customers via the Ads Add-on.

Connect your AdWords account to HubSpot today through a free trial of the Ads Add-on.

The Ads Add-On connects directly to your AdWords account through OAuth, allowing HubSpot to edit AdWords campaigns and pull in ads data to combine with HubSpot data. This magical combination of data gives you the ability to automatically track ad conversions. It also shows you the ROI of ads down to the keyword, as well as which ad clicks turn into customers.

Who gets it:

Customers who have purchased the $100 Add-On, or are in a free 14-day trial, will see Ads as a new option in the Reporting drop down.

It takes time and effort to get good at ads and even then you have to spend a lot time measuring and analyzing results to get the most from them. The Ads Add-On makes ads easy by helping you avoid common mistakes and presenting only the data you need to make better decisions. With the tool, you can use this data to start doing more of what works, and less of what doesn’t, allowing you to drive better results at a lower cost.

Click here to start your free trial today.

Webinar information for Google Ads/ HubSpot Add-on - For HubSpot partners

To mark the release of the new Google Adwords add-on for HubSpot, HubSpot is holding a special webinar for all HubSpot Partners to help you get up to speed on this exciting new integration!

Join HubSpot for a deep dive into how to use, sell and service with the Google Adwords add-on for HubSpot. In this hour long webinar, you’ll also learn how to incorporate ads into your existing inbound retainers and what campaigns and clients are a good fit for paid ads.

HubSpot Wish List

Movable Elements in HubSpot Interface - Rob Sommers

I'd like to be able to move the different elements around in the HubSpot interface. For example, I'd really like Recent Drafts to be at the top of the Email dashboard.

Vote it Up

What parts of the HubSpot interface would you love to customize?

Go Check Out The Seventh Sense

HubSpot Tweets of the Week

We're already looking forward to #INBOUND16 (and we're not the only ones!) https://t.co/0KvBZLh3Y6

— ThomasNet RPM (@ThomasNetRPM) March 28, 2016

9 Steps to Resolving Client/Agency Conflict https://t.co/6Kmv68XRSD #agencylife #hubpartner

— DoInbound (@DoInbound) April 5, 2016

HubSpot Question of the Week

Hey Marcus & George,

We have this annoying competitor who has popped up out of nowhere and stolen the #1 spot for each major city we operate in, including our hometown!

I need some SEO help. Do you have any recommendations?

• Specificity of the city & state
• Test the word number count - use of Portland Oregon on page
• Leverage the power of sub-heads with keyword phrase

This episode of the Hubcast has been brought to you by our awesome sponsors Wistia & The Seventh Sense.

Where else can you find the Hubcast Podcast?