Welcome back to the Hubcast Special Series, where we’re interviewing some of our favorite people from inside the orange walls at HubSpot and picking their brains about where the platform and company is going in 2020.
Today we're welcoming Elise Beck to the mic! Elise is the Senior Product Manager for the Sales Hub at HubSpot (and probably a familiar face/voice from product update videos!).
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In this interview, Elise shares about how her team collects user feedback and finds themes and trends so they can really focus on the fixing and building the right things.
She also shares a big focus for Sales Hub in 2020 - Account Based Marketing (ABM) - and how that will play into updates on both the sales and marketing sides of the platform.