Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Inbound Marketer’s Guide to Maximizing HubSpot ROI

Download the Guide
Fill out the form to get your guide
Thank you! You have been subscribed.
... Inbound Marketing HubSpot
Close
The-Inbound-Marketers-Guide-to-Maximizing-HubSpot-ROI

Free Guide:

The Inbound Marketer’s Guide to Maximizing HubSpot ROI
Read the Guide
The Inbound Marketer’s Guide to Maximizing HubSpot ROI
Free HubSpot ROI Guide
View The Inbound Marketer’s Guide to Maximizing HubSpot ROI
The-Inbound-Marketers-Guide-to-Maximizing-HubSpot-ROI

Free Guide:

Follow these 10 proven step to make the most out of your HubSpot investment.

In this free guide, you’ll learn:

  • What HubSpot is and isn't
  • How to use HubSpot to track inbound success
  • How to make sure you truly are getting the most out of HubSpot

HubSpot Introduces Drill-Down Reporting Options

By Iris Hearn

Iris Hearn also recommends this free guide, The Inbound Marketer’s Guide to Maximizing HubSpot ROI.

HubSpot Introduces Drill-Down Reporting Options

Marketers rely on data like a hiker relies on a compass. 

Free Guide: The Inbound Marketer’s Guide to Maximizing HubSpot ROI

Data can shed light on how potential customers are engaging with online content, helping marketers identify areas of friction, opportunities for improvement, and develop an overall better understanding of their personas. 

Because data is so crucial for informed decision making, HubSpot recently updated its reporting tool to enable report drill-downs

Essentially, this means that instead of just seeing surface-level summary data on your dashboard, you can now click into those metrics to get a better idea of the specific factors that contributed to the final number. 

Previously, users would have to click into several different HubSpot tools to access this information. This change enables marketers to see the big-picture of user activity and also dig into more specific details, all in one centralized location. 

What’s new with report drill-downs?

In the past, when you accessed HubSpot’s reporting dashboard, you saw a screen like this: 

hubspot-drill-down-reporting

While you could hover over certain parts of the graph to view specific numbers, you weren’t able to see which website pages or forms contributed to those metrics. 

Of course, this often prompted marketers to dig into other reports like Traffic and Website Analytics, but that required a lot of extra steps. 

Now, with report drill-downs, you can dig into these with more ease and precision than ever before. 

For example, let’s say you noticed a spike in traffic and wanted to know how much of it was due to your PPC campaigns. With drill-down reporting, you can easily click on the particular area you want to investigate, view all traffic sources, and dig into what campaigns and keywords contributed to the spike. 

hubspot-drill-down-reporting
Additionally, you can also see what contacts or new customers resulted from those campaigns. 

If you wish to dig deeper into a specific page, contact record, or other data set, you can simply click on it to open the tool in a new window. 

This functionality works with all dashboard reports and is available in all HubSpot portals now.  

How can this help marketers? 

HubSpot’s drill-down feature allows marketers to gain deeper insights than they’re currently doing with weekly metrics checks. 

Oftentimes in marketing, cause and effect are not always crystal clear. The drill-down reporting feature has the added benefit of keeping all data close together, so you can see how traffic, contacts, or conversions might be positively or negatively influenced by certain pages, campaigns, or offers. 

From personal experience, I’ve often made custom reports like this just to see specific correlations between these metrics, and I can confidently say that a feature like this would have saved me a lot of time.

All in all, without data, marketers are essentially running around blind. By making it easier to access the data needed to make the right decisions, this change is enabling marketers to make clearer correlations and better decisions. 

The-Inbound-Marketers-Guide-to-Maximizing-HubSpot-ROI

Free Guide:

The Inbound Marketer’s Guide to Maximizing HubSpot ROI
Read the Guide
The-Inbound-Marketers-Guide-to-Maximizing-HubSpot-ROI

Free Guide:

The Inbound Marketer’s Guide to Maximizing HubSpot ROI

Follow these 10 proven step to make the most out of your HubSpot investment.

In this free guide, you’ll learn:

  • What HubSpot is and isn't
  • How to use HubSpot to track inbound success
  • How to make sure you truly are getting the most out of HubSpot

Topics:

HubSpot
News
Published on August 2, 2019

Recent Articles

HubSpot Pricing: Your Guide to Everything HubSpot Costs for 2022
April 29, 2022 • 13 min read
4 Keys To An Effective HubSpot Strategy in 2022
April 22, 2022 • 6 min read
Using They Ask, You Answer in Customer Service
April 1, 2022 • 5 min read
Is The HubSpot Free CRM Actually Free?
February 18, 2022 • 6 min read
Ultimate List of HubSpot Pros and Cons
January 8, 2022 • 20 min read
How To Optimize Your Marketing Automation Workflows With HubSpot (Tips)
November 12, 2021 • 11 min read
Top 13 Inbound Marketing & HubSpot Solutions Partner Program Agencies for 2022
October 29, 2021 • 8 min read
HubSpot Sales Hub: 18 Things Every Sales Rep Should Know How to Do (+ Videos)
October 28, 2021 • 5 min read
INBOUND 2021 Recap: Takeaways, Speakers, and Lessons Learned
October 25, 2021 • 7 min read
Need a HubSpot Admin? Here’s How to Find and Hire the Right Candidate
October 22, 2021 • 5 min read
How to Get Sales Reps to Use the HubSpot CRM
October 18, 2021 • 4 min read
HubSpot and Data Privacy: How to Collect Contacts the Right Way
October 4, 2021 • 4 min read
INBOUND is Fast Approaching, Google Leads are Syncing, and Workflow Actions are Placeholding [Hubcast 275]
September 23, 2021 • 4 min read
How to Know When You’ve Outgrown HubSpot Sales Hub Starter
September 23, 2021 • 4 min read
How to Get the Most Out of Your 2-Week HubSpot Free Trial
September 13, 2021 • 5 min read
CMS Hub Starter, business unit add-on, and Stephanie does email validation on a giant database [Hubcast ep. 274]
August 27, 2021 • 3 min read
How much HubSpot do I need?
August 17, 2021 • 4 min read
New HubSpot CMS Hub Starter Tier Released for Growing Businesses
August 6, 2021 • 4 min read
HubSpot CRM review (updated for 2022)
July 27, 2021 • 8 min read
5 HubSpot Sales Hub Tips for Assignment Selling
July 23, 2021 • 7 min read
Custom email nurture reporting, a map hack, and are pop-up forms a thing of the past? [Hubcast 273]
July 22, 2021 • 3 min read
Get your sales team using your CRM platform in 5 easy steps
July 13, 2021 • 6 min read
HubSpot vs. ActiveCampaign: a head-to-head comparison
July 13, 2021 • 5 min read
Close rate reports, custom surveys, and Apple Mail ruining everything for email marketers [Hubcast 272]
June 24, 2021 • 3 min read
Track These 4 Inbound Marketing Metrics to Evaluate Your Progress
June 15, 2021 • 5 min read