Creative Trespassing: How to Find Inspiration Where Others See Only Limitations! Tania Katan is an LGBTQ+ person and CEO of Creative Trespassing. Wed, Sep 04, 4:30
Growth by Content: How to Drive Massive Organic Traffic Without a Big Budget. Nadya Khoja, Chief Growth Officer, Venngage. Wed, Sep 04, 1:15
How Facebook Groups Can Flood Your Inbound Marketing and Convert Into Revenue. IMPACT friend & fan, and Elite member, Bella Vasta. Wed, Sep 04, 4:30
Report on This
Service Hub reporting
Let’s look at tickets! We’ll start with the basics. Tickets function just like deals, so you can pull things like Ticket Status, Owner, etc. to get your standard reports.
However, with cross-object reporting, you can report not only on those tickets, but on contact data associated with those tickets.
Here’s an interesting example: maybe you’re a SaaS company using HubSpot for customer support. You could create a report that shows the number of tickets opened by customers, broken out by their Contact Owner — so you can see which of your sales reps or customer success managers are having a disproportionate number of tickets submitted.
What’s on our minds
This week HubSpot announced the release of its email marketing and ads tools in the free version of the platform.
What’s the play here?
(One of the cool things I could see is companies who start with the Sales Hub, but because they have access to these other free tools [although in a very limited capacity], they may test them out and switch to HubSpot for marketing.)
This episode’s sponsor: IMPACT Live
It’s not too late to register! August 6-7 in Hartford, tickets are on sale now at impactplus.com/live. Use the promo code HUBCAST to get 15% off any ticket type.
HubSpot wishlist: Filter deals by associated products
“Our Sales team would like to be able to filter Deals by Products related to the Deal.
"Today we use (probably too many) Deal Stages/Pipelines to distinguish which product someone is interested in purchasing. This way of tracking products seems duplicative now that HubSpot has the Product object on Deals.
"Ideally, Marketing would also love to be able to trigger workflows, build smart lists based on Products. (For example, if a contact is associated to a Deal with Product X, and the Deal Stage is 'Closed Won,' trigger an onboarding nurture series relevant to Product X.)”
Products is supposed to be able to replace having a custom deal property where a rep selects the products or services related to that deal. This limitation makes it feel like I have to do both :(
Free email marketing tools in the HubSpot CRM
“To help any business understand how each marketing touchpoint impacts their customers, we’ve added our email marketing tool into the free HubSpot CRM.” Learn More
You’ll be able to send up to 2,000 emails a month, but you cannot connect an email sending domain with the free tools. This is important! Not having a sending domain connected can harm the deliverability of your emails.
I’m curious to see whether this becomes an issue for people.
Free ads tools now available in HubSpot CRM
“To help all marketers get their advertising right, we’ve added expanded ads functionality into the free marketing tools in HubSpot CRM.”
If you’re listening on iTunes — head on over and leave us a review! We love hearing your feedback, so feel free to leave some in the comments, or shoot me an email at email@example.com!
Until next time. This is Carina Duffy & Stephanie Baiocchi saying to you, get out there and get after it!
Want to learn more about digital sales and marketing?
Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.