IMPACT Inbound Marketing Agency]
Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Register for IMPACT Live in Hartford CT, October 14-16! The one and only They Ask, You Answer conference. Reduced rates on sale for a limited time.

Close Bottom Left Popup Offer
IMPACT Live Group

Register for IMPACT Live in Hartford CT, October 14-16!

The one and only They Ask, You Answer conference. Reduced rates on sale for a limited time.
Carina Duffy

By Carina Duffy

Jul 25, 2019

Topics:

HubSpot
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
HubSpot

HubSpot Village at INBOUND, Service Hub Reporting, & #TheyMadeThemFree [Hubcast 236]

Carina Duffy

By Carina Duffy

Jul 25, 2019

HubSpot Village at INBOUND, Service Hub Reporting, & #TheyMadeThemFree [Hubcast 236]

This episode of the Hubcast is brought to you by IMPACT Live, August 6 and 7 in Hartford, Connecticut. Register now at impactplus.com/live.

Welcome back to another episode of Where in the World is Marcus Sheridan? This week, it’s Australia!

But never fear, Stephie B is here!

INBOUND Breakout Highlights:

HubSpot Village at INBOUND — in the Westin 

https://offers.hubspot.com/hubspot-village-at-inbound 

“The HubSpot village is a space at INBOUND that celebrates the community of customers and general attendees alike who want to learn more about Growing Better with HubSpot.”

Sessions for customers to connect with each other, Academy professors, HubSpot experts, and HUG Leaders. Sessions range from workshops, panel discussions, and networking.

Come to Share Space to get a free professional headshot on Wednesday and Thursday from 11am to 12pm

Stephanie's Session: Build Your First Website Chatbot (a guided workshop) https://events.hubspotusergroups.com/Buildabotworkshop 

Other “regular” INBOUND sessions I want to see: 

Creative Trespassing: How to Find Inspiration Where Others See Only Limitations! Tania Katan is an LGBTQ+ person and CEO of Creative Trespassing. Wed, Sep 04, 4:30

Growth by Content: How to Drive Massive Organic Traffic Without a Big Budget. Nadya Khoja, Chief Growth Officer, Venngage. Wed, Sep 04, 1:15

How Facebook Groups Can Flood Your Inbound Marketing and Convert Into Revenue. IMPACT friend & fan, and Elite member, Bella Vasta. Wed, Sep 04, 4:30

 

Report on This

Service Hub reporting

Let’s look at tickets! We’ll start with the basics. Tickets function just like deals, so you can pull things like Ticket Status, Owner, etc. to get your standard reports.

However, with cross-object reporting, you can report not only on those tickets, but on contact data associated with those tickets.

Here’s an interesting example: maybe you’re a SaaS company using HubSpot for customer support. You could create a report that shows the number of tickets opened by customers, broken out by their Contact Owner — so you can see which of your sales reps or customer success managers are having a disproportionate number of tickets submitted. 

What’s on our minds

This week HubSpot announced the release of its email marketing and ads tools in the free version of the platform.

What’s the play here?

(One of the cool things I could see is companies who start with the Sales Hub, but because they have access to these other free tools [although in a very limited capacity], they may test them out and switch to HubSpot for marketing.)

This episode’s sponsor: IMPACT Live

It’s not too late to register! August 6-7 in Hartford, tickets are on sale now at impactplus.com/live. Use the promo code HUBCAST to get 15% off any ticket type.

HubSpot wishlist: Filter deals by associated products

“Our Sales team would like to be able to filter Deals by Products related to the Deal.

"Today we use (probably too many) Deal Stages/Pipelines to distinguish which product someone is interested in purchasing. This way of tracking products seems duplicative now that HubSpot has the Product object on Deals.

"Ideally, Marketing would also love to be able to trigger workflows, build smart lists based on Products. (For example, if a contact is associated to a Deal with Product X, and the Deal Stage is 'Closed Won,' trigger an onboarding nurture series relevant to Product X.)”

Vote it Up!

Products is supposed to be able to replace having a custom deal property where a rep selects the products or services related to that deal. This limitation makes it feel like I have to do both :(

HubSpot Updates

Free email marketing tools in the HubSpot CRM 

“To help any business understand how each marketing touchpoint impacts their customers, we’ve added our email marketing tool into the free HubSpot CRM.”
Learn More

You’ll be able to send up to 2,000 emails a month, but you cannot connect an email sending domain with the free tools. This is important! Not having a sending domain connected can harm the deliverability of your emails.

I’m curious to see whether this becomes an issue for people.

Free ads tools now available in HubSpot CRM

“To help all marketers get their advertising right, we’ve added expanded ads functionality into the free marketing tools in HubSpot CRM.”

Learn More

You can manage up to $1,000/month of ad spend across two accounts.

[HubSpot also released a new Lead Ad creation experience to align better with their new UI.]

Zoom integration update: See webinar data on the contact timeline

“Here are the cool new things you’ll be able to do when you connect HubSpot and Zoom:

  • See who registered and attended your Zoom webinar on the contact timeline
  • See how long that contact attended your webinar in the timeline event 
  • Segment lists based on contacts who: registered, attended, registered but did not attend, attendance duration, and attendance duration percent
  • Use new contact properties including total number of webinars attended, total webinars registered for, and average attendance duration for a single contact”

Learn More

This has been a long time coming! Note: you do need to go into your integrations settings and hit Update in order to set this live!

Until next time

Interested in sponsoring the Hubcast? Head on over to the Advertise with IMPACT page to learn more!

If you’re listening on iTunes — head on over and leave us a review! We love hearing your feedback, so feel free to leave some in the comments, or shoot me an email at cduffy@impactplus.com!

Until next time. This is Carina Duffy & Stephanie Baiocchi saying to you, get out there and get after it!

IMPACT Live Group

Register for IMPACT Live in Hartford CT, October 14-16!

The one and only They Ask, You Answer conference. Reduced rates on sale for a limited time.
/* Infinite Scroll - Disabled on Articles to allow people to scroll to bottom page CTA */