Digital Sales & Marketing
Digital Sales & Marketing

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

View all free coursesView all free courses

Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

Learn moreLearn more Watch past events on demandWatch past events on demand

Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

Learn moreLearn more
They Ask, You Answer
They Ask, You Answer

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

Take the course nowTake the course now

Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

Learn moreLearn more

Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

View case studiesView case studies

They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

Learn moreLearn more Buy the bookBuy the book
Virtual Selling
Virtual Selling

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

Learn moreLearn more

Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand

Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

Take the course nowTake the course now

Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand

The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

Learn moreLearn more Buy the bookBuy the book

Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

Learn moreLearn more

Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

Watch on-demandWatch on-demand

HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

Learn moreLearn more
Web Design
Web Design

Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

Learn more and registerLearn more and register

Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

Learn moreLearn more

HubSpot’s Zoom Integration Update Solidifies Its Emphasis on Video Culture

HubSpot’s Zoom Integration Update Solidifies Its Emphasis on Video Culture Blog Feature

Katie Pritchard

VP of Services, 8+ Years of Client-Facing Project Management & Digital Marketing Expertise

December 21st, 2018 min read

HubSpot’s recent announcement of an updated integration with Zoom further solidifies a culture of video in the community.

Over the past few years, more and more organizations have embraced a culture of video with their internal communications or elements on their website, but even today, many organizations do not harness the opportunity within the sales process.

While using video to communicate won’t instantly give you more sales, it will allow you and your team to connect with whoever’s on the ‘other end’ more effectively.

How The Zoom-HubSpot Integration Works

There are two main features of this integration update:

  1. Zoom meetings can be chosen as a default within the meetings tool (others using meeting links to book with your team)

  2. HubSpot users can pull their zoom info when scheduling a meeting directly through the CRM

After a short setup between Zoom and HubSpot, there are two spots you can go to use the features.

The first is a quick update to the meetings tool.

Screen Shot 2018-12-20 at 12.41.12 PM

Hover over your calendar options and click edit. Then, find “configuration” in the left sidebar. Under location, you can choose to add video/conference link, and zoom should appear. Click save, and this meeting link will be updated.

Additionally, in the contact record, reps can toggle to ‘schedule’ and select the ‘insert video conference link’ option.


This is useful for grabbing the link quickly when scheduling a meeting when a prospect (rather than searching in a doc or logging into Zoom to get it every time.)

The full details of how this integration works can be found here on HubSpot’s product blog.

Why Are We SO Excited, Anyway?

Being that just over half of our organization is remote, we quickly had to adopt a culture of video internally. We chose Zoom for its reliability, ease of use, features, and cost based on the number of team members we have.

We use Zoom for one-on-ones, team meetings, coffee chats, stand-ups, all-hands meetings, and maybe ad-hoc chats throughout the day.

With our ever-growing remote team, Zoom has been an integral part of keeping our close-knit culture, well, close-knit.

Over the past two to three years, we began to use video in the sales process at every stage as well - from connect call to final commitment.

This started a huge shift for us in the way that we communicated with prospects and formed relationships.

Our communication became better with clients right from the get-go, and arguably, because we had a stronger connection with prospects, we were able to sell quicker, and to close larger deals.

How to Start Applying Video in the Sales Process with the Zoom Integration

If you don’t already have Zoom (or something similar), now is the time to find a solution that works for your organization.

Depending on the initial comfort level of your sales team members, some can begin to try video right away. Others may need a team meeting to discover why this will help them build a better connection and not just be an uncomfortable mandate from management.

Find a champion amongst your team that is willing to embrace video in every step, and make sure they have a way to share their successes (and failures!) with the rest of the team to encourage conversation.

Additionally, try sharing these resources on video in the sales process:

Bottom line: video conferencing is a way to connect with people on a human level in a digital space that stripped us from making genuine connections with customers like we used to, and it’s time to embrace it. The integration with Zoom and HubSpot will make it easier for your team to use this powerful tool.

Video Sales and Marketing Strategy
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to Click Here.

Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE