Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Back to Learning Center
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
Navigation_8_2021_flywheel

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Optimization

Website Design & Optimization
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close

HubSpot’s Zoom Integration Update Solidifies Its Emphasis on Video Culture

HubSpot’s Zoom Integration Update Solidifies Its Emphasis on Video Culture Blog Feature

December 21st, 2018 min read

HubSpot’s recent announcement of an updated integration with Zoom further solidifies a culture of video in the community.

Over the past few years, more and more organizations have embraced a culture of video with their internal communications or elements on their website, but even today, many organizations do not harness the opportunity within the sales process.

While using video to communicate won’t instantly give you more sales, it will allow you and your team to connect with whoever’s on the ‘other end’ more effectively.

How The Zoom-HubSpot Integration Works

There are two main features of this integration update:

  1. Zoom meetings can be chosen as a default within the meetings tool (others using meeting links to book with your team)

  2. HubSpot users can pull their zoom info when scheduling a meeting directly through the CRM

After a short setup between Zoom and HubSpot, there are two spots you can go to use the features.

The first is a quick update to the meetings tool.

Screen Shot 2018-12-20 at 12.41.12 PM

Hover over your calendar options and click edit. Then, find “configuration” in the left sidebar. Under location, you can choose to add video/conference link, and zoom should appear. Click save, and this meeting link will be updated.

Additionally, in the contact record, reps can toggle to ‘schedule’ and select the ‘insert video conference link’ option.

meeting-hubspot

This is useful for grabbing the link quickly when scheduling a meeting when a prospect (rather than searching in a doc or logging into Zoom to get it every time.)

The full details of how this integration works can be found here on HubSpot’s product blog.

Why Are We SO Excited, Anyway?

Being that just over half of our organization is remote, we quickly had to adopt a culture of video internally. We chose Zoom for its reliability, ease of use, features, and cost based on the number of team members we have.

We use Zoom for one-on-ones, team meetings, coffee chats, stand-ups, all-hands meetings, and maybe ad-hoc chats throughout the day.

With our ever-growing remote team, Zoom has been an integral part of keeping our close-knit culture, well, close-knit.

Over the past two to three years, we began to use video in the sales process at every stage as well - from connect call to final commitment.

This started a huge shift for us in the way that we communicated with prospects and formed relationships.

Our communication became better with clients right from the get-go, and arguably, because we had a stronger connection with prospects, we were able to sell quicker, and to close larger deals.

How to Start Applying Video in the Sales Process with the Zoom Integration

If you don’t already have Zoom (or something similar), now is the time to find a solution that works for your organization.

Depending on the initial comfort level of your sales team members, some can begin to try video right away. Others may need a team meeting to discover why this will help them build a better connection and not just be an uncomfortable mandate from management.

Find a champion amongst your team that is willing to embrace video in every step, and make sure they have a way to share their successes (and failures!) with the rest of the team to encourage conversation.

Additionally, try sharing these resources on video in the sales process:

Bottom line: video conferencing is a way to connect with people on a human level in a digital space that stripped us from making genuine connections with customers like we used to, and it’s time to embrace it. The integration with Zoom and HubSpot will make it easier for your team to use this powerful tool.

Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

HubSpot

How much HubSpot do I need?

By John Becker on August 17th, 2021

By John Becker on August 17th, 2021

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out