Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Course: Video Sales & Marketing Strategy

Start the Course Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
... Inbound Marketing Video Marketing
Close
Video Sales & Marketing Strategy

Free Course:

Video Sales & Marketing Strategy
Start the Course
Video Sales & Marketing Strategy
Free Video Course
View Video Sales & Marketing Strategy
Video Sales & Marketing Strategy

Free Course:

From production to technology, get everything you need to start your video marketing journey with confidence

In this free course, you’ll learn:

  • How to align your teams around a common vision with video
  • 7 types of videos that have the biggest impact on your revenue
  • 6 factors that make up an engaging and effective sales or marketing video

LinkedIn Live Beta Finally Brings Live Video to the Platform

By Iris Hearn

Iris Hearn also recommends this free course, Video Sales & Marketing Strategy.

LinkedIn Live Beta Finally Brings Live Video to the Platform Blog Feature

LinkedIn has historically been slow to adopt new, sought out features other platforms have been quick to add into their feature set.

Free Course: Video Sales & Marketing Strategy

This resistance to change definitely impacted their growth as a platform - but ever since Microsoft acquired LinkedIn in 2016, we’ve seen significant strides made to change that.  

From introducing stories and embracing video, to just recently re-vamping their groups, it’s clear the platform is trying to reel in some of the engagement its lost over the years.

In fact, just this week, LinkedIn announced LinkedIn Live, a new live video broadcasting feature that will allow companies and users to connect with audiences in real-time.

Live Video Comes to LinkedIn

After adding video to the platform in 2017, it quickly became LinkedIn’s fastest-growing content format.

Adding the ability to record and share live content was the next logical step.

Following suit with the other major platforms that have added this feature like Facebook, Instagram, and Twitter (via periscope), LinkedIn will now allow users to broadcast in real-time to a select group or their entire LinkedIn community.

linkedin-live

LinkedIn confirmed that LinkedIn Live will follow the same template as the other live streaming formats - users have the ability to “like” videos as they’re being broadcast, and have the ability to ask questions or provide responses in the comments.

Additionally, hosts can moderate comments, responding to questions or deleting unwanted posts.

As for the content we can expect to see on LinkedIn Live, the plan is to have live videos cover subject matter we likely already see in articles and discussions in our regular LinkedIn newsfeeds.

This can include live conference coverage, product announcements or demos, “office hours” from big tech companies, or interactive Q&As led by industry thought leaders.

Third-Party Support

Additionally, LinkedIn is investing in several third-party live broadcasting streaming services to work with selected creators to generate higher quality, more polished live videos.

Due to many live videos suffering quality issues (either physical video/audio quality or lack of engaging content), LinkedIn sought out these companies to give this format the boost it needs to be successful.

TechCrunch reported these third-party broadcasting companies include Wirecast, Switcher Studio, Wowza Media Systems Social Live and Brand Live, with more expected to be added to the list in the coming weeks.

But Why Live Video?

Live video offers something traditional video can’t - the opportunity to connect with your audience in real-time, where they can ask questions, and provide feedback directly to the video host.

It can often simulate a real in-person experience, which is why users will often choose to watch live videos for longer than traditional, recorded video.

In fact, Vimeo reported that viewers spend 8x longer watching live videos than on demand. In a space where brands are competing for attention, this can be a huge differentiator.

In addition to the real-time interactions live videos create, it also provides a sense of authenticity to your videos and the people in them.

Of course, there is a place and purpose for scripted, edited videos and live videos will never “replace” them, but live videos allow your audience to get a peek behind the curtain and connect on a human level with the video hosts.

Since there's no “safety net” of re-doing takes or hiding expressions, it’s a more genuine experience for viewers.

This can be great for recruitment purposes, and for videos you hope to inspire a discussion.

Website Throwdown, for example, is a live show where IMPACT’s website experts evaluate submitted websites in real time.

The value of it being live, rather than scripted, is that viewers can see the hosts genuine reaction to their work and also ask questions, giving  potential prospects a chance to see what working with IMPACT will actually be like.

Because Live video can provide so much for businesses, I’m surprised LinkedIn hasn’t added this feature sooner - but better late than never!

With the aid of the outside broadcasting companies helping creators make high-quality, engaging content, all signs point to this being a successful launch for LinkedIn.

It will be interesting to see how this feature is used to help members connect with thought leaders, create more immersive conference experiences, and however else users decide to embrace LinkedIn Live.

How Can You Get Started?

Currently, LinkedIn Live is in beta, only available to a select few members that were invited to test out the feature. However, iIn the next few weeks, it LinkedIn will be extending the beta to more users, allowing interested parties to fill out an application form for consideration to be included in the beta testing process.

A formal rollout data is unknown, but we’ll likely see new developments be released as they receive feedback.

Video Sales & Marketing Strategy
Video Sales & Marketing Strategy

Free Course:

Video Sales & Marketing Strategy

From production to technology, get everything you need to start your video marketing journey with confidence

In this free course, you’ll learn:

  • How to align your teams around a common vision with video
  • 7 types of videos that have the biggest impact on your revenue
  • 6 factors that make up an engaging and effective sales or marketing video

Topics:

Video Marketing
News
Linkedin Marketing
Published on February 19, 2019

Recent Articles

Video Marketing: What Your 2022 Business Video Strategy Must Include
January 17, 2022 • 10 min read
5 Ways to Ace Your YouTube SEO Strategy in 2022
January 7, 2022 • 7 min read
The Selling 7: How to Make Amazing Employee Bio Videos (+ Examples)
January 6, 2022 • 5 min read
The Selling 7: 5 Best Landing Page Video Examples
December 23, 2021 • 7 min read
We’ve Never Done 'Selling 7' Videos; Where Do We Start?
December 17, 2021 • 7 min read
10 Website Homepage Videos That Leave a Great Impression
December 11, 2021 • 9 min read
How To Hire an In-house Videographer: Selecting and Interviewing the Best Candidate
December 3, 2021 • 6 min read
5 Common Problems When Working With a Video Production Agency
November 27, 2021 • 8 min read
How to Successfully Onboard Your New Videographer
November 20, 2021 • 7 min read
The Big, Fat Problem With Outsourcing Your Company’s Video Marketing
November 13, 2021 • 4 min read
Where Should I Host My Marketing Videos? [+ VIDEO]
November 6, 2021 • 6 min read
Free Inbound Marketing Courses and Training
November 5, 2021 • 5 min read
Video Marketing Tips: 5 Most Common Mistakes People Make On Camera
November 1, 2021 • 5 min read
17 Examples of Inbound Marketing That Drive Sales
October 11, 2021 • 13 min read
Video Marketing Success: 3 Pitfalls That Can Doom Your Video Initiative
September 28, 2021 • 6 min read
How to Do Small Business Video Marketing
September 3, 2021 • 12 min read
How to Optimize Videos On Your Business Website for Search
July 23, 2021 • 4 min read
How to Create a YouTube Channel for Business (+ Examples)
July 16, 2021 • 7 min read
41 new video marketing statistics to fuel your strategy through 2021
July 9, 2021 • 6 min read
How to Make Your Sales Videos Look and Sound Great Without Breaking the Bank
July 7, 2021 • 3 min read
How to get started creating video (Content Lab, Ep. 52)
June 17, 2021 • 1 min read
How to Get YouTube Subscribers: 12 Tips to Increase Your Fanbase
May 26, 2021 • 10 min read
What Are the Most Popular Types of YouTube Videos in 2021? [Infographic]
May 19, 2021 • 6 min read
How much does Vidyard cost and is it worth it?
April 15, 2021 • 10 min read
Vidyard vs. HubSpot Video: differences and how they can work together
March 16, 2021 • 8 min read