Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

LinkedIn Embraces Video with New Vimeo Integration

LinkedIn Embraces Video with New Vimeo Integration Blog Feature

Katie Pritchard

VP of Services, 8+ Years of Client-Facing Project Management & Digital Marketing Expertise

October 31st, 2018 min read

On Monday, Oct 29th, Vimeo, the video sharing website, released its newest update; an auto-publishing feature from their platform to LinkedIn.

This small, but mighty move expanded the company’s existing auto-publishing features (expanding their audience and appeal) and making them the first video service to offer this capability for the professional social platform.

Other than this being exciting news for Vimeo users (or potential users), this is a noteworthy move for LinkedIn, which is proving to become more and more supportive of video content within their platform.

When Vimeo first announced auto-publishing to other platforms, they made it available to Facebook, Twitter, and YouTube - all the major networks that are heavily focused on video.

hwTNGYO

(Source: Vimeo)

LinkedIn, however,  joined its social competitors this week, showing that they are not only taking video seriously, but that video platforms are viewing them as a viable opportunity.

This certainly puts B2B marketers focusing on video in a great spot.

Not only with Vimeo users be able to post high-quality videos directly to LinkedIn without any additional effort, but they will also see valuable data like video viewership, engagement, and other performance stats to help them improve their content.

Recently LinkedIn has made more and more updates to its platform to make it more video friendly and with this partnership with Vimeo, they’re clearly taking it video more seriously for its community.

Publishing Video on LinkedIn

Just a quick scroll down your LinkedIn newsfeed is enough to show you that video is becoming a more powerful player on the platform.

In fact, LinkedIn Company Page videos see 5x more engagement than other types of posts and they’re getting more and more case studies to prove it.

Social video generates 1200% more shares than text and image content combined. (Wordstream). Users in general are more apt to share and watch video, so it’s no shock that they’d also want to do that on LinkedIn.

By creating this partnership with Vimeo, LinkedIn is effectively showing that they are supportive of video and that companies should put focus in this area, as it is effective for many.

We’ll be curious to see what else LinkedIn will do in support of video content over the next couple of months. Other partnerships? More analytics?

Key Takeaways

To be short and sweet, the major takeaways from this ‘LinkedIn is focusing more on video/LinkedIn and Vimeo partnership’ are:

  • If you’re not already publishing video on LinkedIn - do it!

  • If you’d like to get started with publishing more videos (both on LinkedIn and elsewhere) and you don’t have a platform, then Vimeo might be a good option to choose (and test out their new auto-publishing)

  • Vimeo is making moves to become a bigger player in the video space. Don’t sleep on them just yet!

If you haven’t started creating video for your company yet, check out these starting resources.

Featured Image Source: TechCrunch

Here’s a secret: Video should be your best revenue driver. And it’s actually easier than you think.

Join us on July 20 for Video Sales and Marketing World 2021 and learn from industry experts who are crushing it with video. The best part? Every tactic and strategy you’ll hear about has already been proven to work … so you don’t have to.

Register now with an IMPACT+ Pro membership, free for 14 days.

Hurry, early pricing expires in on July 15th!

Register Now

Keep Scrolling to Continue Reading

Online, everywhere | July 20 | 9:00 AM - 5:00 PM ET

How can your sales and marketing generate more revenue? Video. And it’s actually easier than you think. Learn how at this one-day digital experience.
Hurry! Price goes up in:
0: 22 : 17 : 9
Register now with an IMPACT+ Pro membership
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Video can be your next best revenue driver. And it’s actually easier than you think. Learn how on July 20.
Register Now
Video can be your next best revenue driver. And it’s actually easier than you think. Learn how on July 20.