Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Course: Fundamentals of Social Media Marketing

Start the Course Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
Close
Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing
Start the Course
Fundamentals of Social Media Marketing
Free Social Media Course
View Fundamentals of Social Media Marketing
Fundamentals of Social Media Marketing

Free Course:

Learn how to use social media to successfully drive awareness and engagement for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media

Promising Changes Coming to LinkedIn to Reduce Spam & Empower Admins

By Iris Hearn

Iris Hearn also recommends this free course, Fundamentals of Social Media Marketing.

Promising Changes Coming to LinkedIn to Reduce Spam & Empower Admins Blog Feature

A few years back, LinkedIn groups were a great way to connect with other professionals in your industry and generate valuable conversations around trending topics.

However, they quickly became overloaded with spam, promotions, and other clutter that made many flee.

Last year, we saw LinkedIn’s first attempt at restoring Groups to its former glory, which included updates to notification to eliminate spam and an effort to re-focus Groups overall so members can have more meaningful conversations.

Free Course: Fundamentals of Social Media Marketing

These updates, although minor, seemed to have an impact, as LinkedIn reported that they’ve seen record-level engagement rates since the updates.

With the clear success of the first round of changes, LinkedIn is planning to build upon this momentum with even more changes to enhance the member experience.

They recently sent out a message to group admins notifying them of improvements they’re planning on rolling out soon to the groups' tool.

Less Spam, More Power

There are several elements LinkedIn is planning on updating within the groups feature, but they all share the same common goal - reduce spam, give more power to group admins (which is likely why they were notified first), and enable members to have more relevant valuable conversations.

Notification Updates

Several of these updates stem from how and when group members are notified of new activity.

This seems like a small function to pay such close attention to, but it’s for good reason. One of the main pitfalls of LinkedIn Groups was the excess notifications that drove users crazy.

Combined with the fact that a large portion of group activity had turned into spam, members eventually resorted to turning off all group notifications entirely - which is what essentially killed engagement.

With this in mind, LinkedIn has remained focused on smoothing out the notifications process for group members so they’ll be aware - but not spammed - about group activity.

These new features include:

Condensing multiple notifications into a single update - To eliminate excess notifications, LinkedIn will now compile them into one single update.

For example, if a member starts a new thread, and 5 people leave comments on it, you’ll no longer get individual notifications for each of those actions - instead, you’ll just receive one single notification that reads “6 new updates in [group name]. An example is provided below:
li_groups_notify

While this style does have the downside of losing context as to what that activity is, it will also likely help generate more group engagement, as members will have to go right to the group to see what’s going on.

 

Notifying members of posts initiated by connections - LinkedIn also hopes to boost general interest and engagement in group activity by sending notifications for group discussions started by one of their connections.

Generally, when we know an activity involves someone we know, we’re usually more interested.

Facebook does something similar to this notification style on their own group's tool, and I can say from my own experience it’s been effective on getting me to click through to see what’s going on.

While it may seem counterproductive to roll out features aimed to cut down on notifications and features that push for new styles of them, I think that this feature will be helpful to group members by alerting them to discussions they might actually find interesting.

 

Group admins can highlight conversations to members - This feature allows group admins to notify members of important conversations with the group. Again, this may seem like they’re adding more notifications, but by group admins being in control, it will likely be a positive for engagement.

This way, no big conversations get lost in the clutter, and members that might not have otherwise seen discussions can contribute to the conversation.

It’s unclear if this feature will send a push notification to all group members, or if group admins can customize to select members that may find the specific topic interesting.

New Post Review & Approval Process

Beyond notifications, another cause of people abandoning LinkedIn Groups was that they were flooded with self-promotions.

It got so bad, that you had to dig past a lot of clutter to find real, valuable conversations, and users quickly grew tired of it.

To make sure history doesn’t repeat itself, LinkedIn is rolling out a new post review & approval process that will equip group admins to police the content being posted.

While there hasn’t been a lot of updates on the specifics of this process, but we can assume that group admins can opt-in to not allow any content to post to the group unless it is first reviewed & approved.

This process will ensure that everything posted in groups is relevant and valuable, which will, in turn, generate more meaningful and engaging conversations between group members.

Group Cover Images

Now, this is a small update, but one that will make groups feel more personal.

Facebook allows users to upload a custom cover image in their groups as well, so LinkedIn is likely following suit.

It’s expected that these cover images will mimic the cover image sizes that currently exist on a personal or company LinkedIn profile, and will allow group admins to better personalize groups to be more representative of what they’re about.

Can LinkedIn Groups Regain Its Glory?

Clearly, LinkedIn is trying to restore Groups to what they once were - a space where professionals on the platform can actually network with one another and share business insights and tips within their industry.

While it hasn’t been announced when these updates will roll out, it will be interesting to see how quickly members will fall back into old engagement patters.

With LinkedIn’s new interest targeting ad feature, these changes could feed more data into targeting options for advertisers, allowing them to make more data-driven decisions based on a user’s group activity. Stay tuned!

Fundamentals of Social Media Marketing
Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing

Learn how to use social media to successfully drive awareness and engagement for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media

Topics:

Social Media Marketing
News
Linkedin Marketing
Published on February 15, 2019

Recent Articles

ICYMI: Digital Marketing News Update for July 26, 2021
July 26, 2021 • 6 min read
ICYMI: Digital Marketing News Update for July 19, 2021
July 19, 2021 • 6 min read
How Facebook's news feed algorithm works and prioritizes content
July 14, 2021 • 4 min read
ICYMI: Digital marketing news update for July 12, 2021
July 12, 2021 • 5 min read
Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust
July 7, 2021 • 4 min read
ICYMI: Digital marketing news update for July 6, 2021
July 6, 2021 • 5 min read
ICYMI: Digital marketing news update for June 28, 2021
June 28, 2021 • 6 min read
ICYMI: Digital marketing news update for June 21, 2021
June 21, 2021 • 5 min read
ICYMI: Digital marketing news update for June 14, 2021
June 14, 2021 • 6 min read
ICYMI: Digital marketing news update for June 7, 2021
June 7, 2021 • 6 min read
ICYMI: Digital marketing news update for May 24, 2021
May 24, 2021 • 6 min read
Best times to post on social media in 2021 (new data)
May 19, 2021 • 4 min read
ICYMI: Digital marketing news update for May 17, 2021
May 17, 2021 • 5 min read
ICYMI: Digital marketing news update for May 10, 2021
May 10, 2021 • 6 min read
ICYMI: Digital marketing news update for May 1, 2021
May 1, 2021 • 3 min read
Twitter fails to buy Clubhouse, whose creators can now make money... so what?
April 8, 2021 • 6 min read
Marketers, Facebook Analytics will be no more on June 30, 2021
April 2, 2021 • 2 min read
7 best social media management tools in 2021 (+ VIDEO)
March 26, 2021 • 12 min read
12 ways you're totally blowing your business social media strategy
March 24, 2021 • 11 min read
Twitter teases Super Follows, Communities; undo send tweet still a rumor
March 11, 2021 • 4 min read
LinkedIn adds new 'Products' highlight tab on company pages
February 25, 2021 • 2 min read
54 jaw-dropping social media statistics for businesses [New for 2021]
February 23, 2021 • 8 min read
Facebook video best practices: what you need to know to grow your video presence
February 16, 2021 • 9 min read
27 best digital marketing news sites (updated for 2021)
January 26, 2021 • 7 min read
Should you care about Clubhouse, the new audio-based social media app?
January 19, 2021 • 3 min read