Free Assessment: How does your inbound marketing measure up?

Get Started
Close

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started
inbound-marketing-strategy-playbook-cover

Free Assessment:

Should you care about Clubhouse, the new audio-based social media app?

Clubhouse is an audio-only social media network. Although the platform is already wow-ing users, it's not without controversy. 

By Nick Bennett

Should you care about Clubhouse, the new audio-based social media app?

Everything old is new again! Clubhouse is a new social media network focused entirely on voice. That’s right. Voice. Or as my dad would call it, “radio.”

Screen Shot 2021-01-19 at 12.53.31 PM

What is Clubhouse and how does it work?

What makes Clubhouse special is what makes it different from other social media platforms out there.

No endless feed of photos and videos. No memes. Just open digital rooms of people talking that you can come and go from. You can enter a room and listen in or raise your hand to contribute and the speakers can pull you on stage.

clubhouse-app-feed

Alternatively, you can create a room of your own and start a conversation. Meet up with friends or meet new people to share thoughts, ideas, stories, learn, and debate. Room topics range from relationship advice to e-commerce to entrepreneurship to economics to bitcoin to hiring.

And that was just what I saw in my first pass.

clubhouse-app-room

IMPACT’s paid media specialist, Jason Linde, sums up the experience nicely.

"A great space to collaborate on really any topic you want. We took advantage of joining in with some thought leaders last weekend. Smoother than I thought it would be with an open chat room. I assumed we would be tripping over each other to chat but that wasn’t the case."

Clubhouse is only available on iPhone and is currently invite-only. The plan is to open up the social network to everyone as they continue to build their infrastructure.

Should marketers care?

Maybe?

From our perspective, it looks like the biggest opportunity for marketers with Clubhouse is as an alternative to traditional podcasting. Marketers have been trying to crack the podcasting formula for a long time now. Some have the playbook down but it really all depends on your brand or the size of your hosts following.

🎓 Free IMPACT+ course: Fundamentals of social media marketing for business

Clubhouse takes all of that out of the equation. You open a room and you start talking. No one cares how big your following in real life is or what brand you represent as long as you have something interesting to say.

IMPACT’s Facebook ads specialist, Ali Parmelee, had this to say about it

“Think of Clubhouse like real-time podcasts where you could even have a chance to raise your hand and ask questions.

It’s a great way to test out topics too for podcasts, webinars, blogs, etc. To see how much interest is there and our vernacular with everything.

It’s all audio—no video and there are rooms and groups. The rooms are scheduled topics, and you can start rooms for impromptu brainstorming too.

It’s crazy because you can have a bunch of newbies and really seasoned vets in a room. You are listening unless you get invited up to speak. For example, last weekend Jason [Linde] and I were in a room on Google Data Studio and listening to a bunch of peers share their thoughts on ways to use it, competitor platforms, how to do specific things.

It can be hit or miss, but I am really enjoying it right now!”

As of right now, other than this, the specific marketing applications seem limited. And that is OK!

The value for marketers may not be entirely in lead generation. It seems like it is becoming a great place to learn from each other, especially while we don’t have in-person events to attend.

What do others think of Clubhouse?

Some people really love it:

And some people don't:

On top of that, Clubhouse's rollout has not been immune to problems or controversy, as some are reporting lack of moderation or oversight of abuse — an important issue we've seen play out across other social media networks, with a greater degree of scrutiny in the past few years:

Should your brand be on Clubhouse?

Again… maybe?

Remember, you don’t have to jump onto every new social network, and it’s OK just let this one pass you by. In fact, that's exactly what Marcus Sheridan is doing which he summarized so well in his recent LinkedIn post.

Marcus Sheridan on Clubhouse
This is especially true if you’re an agency. If a client comes to you asking for help with Clubhouse, ask them “why?” Uncover their goals and how they think this platform will help them and if their audience is actually on Clubhouse.

But only if you plan to connect with them in an authentic and unforced way. Marketers are notorious for ruining everything. Don’t be that marketer.

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Topics:

Social Media Marketing
News
Published on January 19, 2021

Recent Articles

How To Build an Effective Instagram Video Marketing Strategy
April 30, 2022 • 12 min read
How Facebook's news feed algorithm works and prioritizes content
July 14, 2021 • 4 min read
Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust
July 7, 2021 • 4 min read
Best times to post on social media in 2021 (new data)
May 19, 2021 • 4 min read
Twitter fails to buy Clubhouse, whose creators can now make money... so what?
April 8, 2021 • 6 min read
Marketers, Facebook Analytics will be no more on June 30, 2021
April 2, 2021 • 2 min read
7 Best Social Media Management Tools (+ Video)
March 26, 2021 • 12 min read
12 ways you're totally blowing your business social media strategy
March 24, 2021 • 11 min read
Twitter teases Super Follows, Communities; undo send tweet still a rumor
March 11, 2021 • 4 min read
LinkedIn adds new 'Products' highlight tab on company pages
February 25, 2021 • 2 min read
54 jaw-dropping social media statistics for businesses [New for 2021]
February 23, 2021 • 8 min read
Facebook video best practices: what you need to know to grow your video presence
February 16, 2021 • 9 min read
27 best digital marketing news sites
January 26, 2021 • 7 min read
Should you care about Clubhouse, the new audio-based social media app?
January 19, 2021 • 3 min read
How to maximize lead generation via Facebook posts and ads
January 18, 2021 • 4 min read
Working with IMPACT on paid media: What to expect
January 13, 2021 • 4 min read
Instagram advertisers can create branded content ads on creators’ accounts
January 6, 2021 • 2 min read
The top 10 social media trends for brand survival in 2021 [Infographic]
January 2, 2021 • 4 min read
6 holiday campaign examples that are total showstoppers
December 25, 2020 • 5 min read
Pinterest continues diversity and inclusion efforts with new features and leadership
December 16, 2020 • 3 min read
TikTok still available in the US despite not reaching a sell-off deal
December 11, 2020 • 2 min read
New Pinterest weighted ads have better CX customization
December 8, 2020 • 3 min read
Social media image sizes guide for 2020, 2021, and beyond (+ examples)
November 11, 2020 • 13 min read
New report: 2021 social media marketing predictions
November 10, 2020 • 4 min read
How Major League Baseball enhanced their fan community during COVID-19
November 5, 2020 • 3 min read