Digital Sales & Marketing
Digital Sales & Marketing
Close

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

View all free coursesView all free courses

Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

Learn moreLearn more Watch past events on demandWatch past events on demand

Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

Learn moreLearn more
They Ask, You Answer
They Ask, You Answer
Close

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

Take the course nowTake the course now

Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

Learn moreLearn more

Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

View case studiesView case studies

They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

Learn moreLearn more Buy the bookBuy the book
Virtual Selling
Virtual Selling
Close

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

Learn moreLearn more

Virtual Selling Summit

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

Register NowRegister Now
Video
Video
Close

Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

Take the course nowTake the course now

Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand

The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

Learn moreLearn more Buy the bookBuy the book

Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

Learn moreLearn more
HubSpot
HubSpot
Close

Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

Watch on-demandWatch on-demand

HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

Learn moreLearn more
Web Design
Web Design
Close

Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

Learn more and registerLearn more and register

Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

Learn moreLearn more

The top 10 social media trends for brand survival in 2021 [Infographic]

The top 10 social media trends for brand survival in 2021 [Infographic] Blog Feature

Joe Rinaldi

UX Designer, HubSpot Design & GDD Certified, Designer for 70+ Sites for HubSpot and Various CMSs

January 2nd, 2021 min read

As 2020 slowly comes to a close, there’s one thing I can say for sure...

I spent a ton of time on social media this past year. (Seriously, I’m almost ashamed to look at the screen time report on my phone.) The only solace I have in admitting that is that I know I’m not the only one. 

As more and more countries implemented stay-at-home orders due to the COVID-19 pandemic, Statistica reported a 21% increase in monthly social media usage. And, of course, that’s not too surprising.

For many of us, social media is how we’ve kept in touch with our loved ones, stayed up-to-date on the latest news coverage, or just simply distracted ourselves during those days when the cabin fever was a little too much. 

Now, as we start to move into 2021 and we continue to deal with the effects of COVID-19, many companies are wondering what social media trends they can expect to see over the next year and what will be the best way to engage with their audiences.

To give some insight into what we can expect, the team from Talkwalker partnered with HubSpot to interview 70 social media experts on their thoughts and predictions. They’ve compiled an extensive report as well as a beautifully designed infographic with the key highlights below.  

Some of the most notable takeaways include:

Memes will continue to grow in popularity

Memes have become one of the most frequently shared formats on social media. According to Talk the Trend, 55% of 13-35 year-olds send memes every week and 30% send them every day.

As we move into 2021, expect to see this trend continue to grow in popularity and evolve. Memes have become a quick and effective way for brands to show some personality and interact with their audiences. 

BarkBox, a monthly subscription box of toys and treats for your dog, frequently uses memes to connect with their audience. 

In the example above, they’re able to make a joke about a struggle that many pet owners relate to. Memes like this show your audience that you understand them which makes them feel more connected to you, and, in turn, trust you more.

When it comes to using memes in your social media marketing:

  • Share user-generated memes to help build a stronger brand connection and encourage others to create branded content.
  • Make sure you fully understand the meaning behind the memes you’re sharing and that there are no negative connotations associated with them. 

Messaging will be focused around the 4 Cs of coronavirus content

There’s no question that COVID-19 completely changed the way businesses interact with their customers. 

As people adjusted to the “new normal” their needs and wants also changed and businesses were forced to pivot to be able to meet those new needs. Even if the pandemic is resolved in 2021, these changes are still likely to linger throughout the year. 

Keeping that in mind, companies will need to continue to be mindful of these changes and focus their social media messaging around the 4 Cs of coronavirus content: community, contactless, cleanliness, and compassion.

People currently aren’t as concerned about products or services as they are with how safe it is to do business with you or how well you understand or care about their current circumstances.

For example, in a clever marketing campaign to align with health official’s recommendations to limit how often you touch your face, KFC suspended their famous “finger lickin’ good” slogan

The company began blurring out the slogan on billboards and removing it from social media posts. This simple change showed loyal KFC customers that the brand is in tune with what’s happening in the world and cares about their well being and safety.

LEGO is another great example of a company using its social media platform to focus on community and cleanliness during the pandemic. 

This tweet does a powerful job of encouraging cleanliness amongst a younger demographic while also showing off the brand’s fun and friendly personality. 

Conversational marketing will change its tone

Conversational marketing is nothing new. For years, companies have been seeing a lot of success using tools like chatbots and social messaging to start conversations and engage with customers. The big difference in 2021 will be the tone of those conversations.

In the past, these conversations were more geared towards simply driving prospects towards making a purchase but the way prospects shop has changed.

People want to do business with brands they connect with; brands that feel human and that they can trust. Prospects are also looking to learn more information about a product before making a purchase.

That means that companies' conversational marketing tactics need to shift towards educating prospects and slowly nurturing them towards converting rather than going in for the hard sell. 

“Brands need to be more human on social media, inviting the world to your dinner table for a meaningful and engaging conversation. You are your fan’s greatest fans and need to embody that no matter what social media channel you live on. Emote, respond, recognize, relate, be engaging. We’re not robots.” says Aaron Kaufman of Square Enix.

The rise of “nostalgia marketing”

It’s been a tough year for many so it’s only natural that people are getting sentimental and looking back to the “good ol’ days” as a source of comfort. (I know I’ve personally been streaming old episodes of the Rugrats and Hey Arnold since the pandemic began.)

According to Talkwalker’s 2021 Social Media Trends Report, since March “mentions of keywords related to nostalgia or remembering the past shot up 88%.” That’s a ton of people looking to reconnect with the past!

In the upcoming year, expect more brands to create social media campaigns that tap into this nostalgia factor.

“After 2020, we need to remind our community, how precious a world full of freedom was. With some nostalgia marketing, we can create fun campaigns and look back to the good old days.” says Aji Aditra Perdana of Home Credit Indonesia.

Something as simple as a “#throwbackthursday” post can garner a lot of engagement and help inject a little personality into any brand. 

Take a look at this tweet from Amazon’s Alexa, for example. They created a fun but simple post referencing back to one of everyone's favorite (and most frustrating) 90’s childhood toys as a way to connect with their audience. People associate strong positive emotions with nostalgia so tapping into that can help connect those positive emotions with your brand.

To see the rest of the social media trends industry experts recommend keeping an eye on in 2021, check out the full infographic below. If you’re looking for a full breakdown of each trend I also recommend downloading the free 2021 Social Media Trends Report.

smt-infographic

 

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE