Founder & CEO, Keynote Speaker, Entrepreneur, Recipient of Comparably’s Best CEO ’17
May 27th, 2016
IMPACT’s been a HubSpot Partner for about four years and if you know me, you know how much of difference it has made for our entire team in that amount of time.
The HubSpot Partner Program gives marketing agencies around the globe the tools, resources, and connections they need to earn sustainable revenue, improve its service, and overall grow.
One of my favorite ways it does this is through its annual Partner Day conference.
This year Partner Day was held on May 18th and 19th, and in the video below, is a quick reflection of everything my partner, Tom, and I learned about the industry today and the future of inbound marketing and sales. Take a look and let me know what you think in the comments section below!
I’m Bob Ruffolo, founder and CEO of IMPACT.
Last week, I went to HubSpot’s Partner Day. For those of you that don’t know, it’s a 2-day event put on by HubSpot for their top Diamond, Platinum, and Gold Agency Partners.
During this event, they share with us what they’re working on and what we need to know as partners, and a bunch of their agency partners, including myself, will have sessions talking about what we’re working on.
Today, I want to share 5 or 6 of my favorites sessions.
Future of HubSpot Sales by Chris O’Donnell, who’s HS’s VP of Sales Products
Moving away from emails
Really trying to prevent users from creating spammy emails
The inbound sales methodology
Identify, Connect, Explore, Advise
If you’re not familiar, i’ll include it in the blog article that accompanies this video
They have products for the first part of the methodology
The marketing platform, The CRM, sales tools such as templates, sequences, meetings, and messages
Plans to develop more tools for second part of inbound sales, which may include some document signing and on boarding tools.