IMPACT Inbound Marketing Agency]
Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Register for IMPACT Live in Hartford CT, October 14-16! Register for the one and only They Ask, You Answer conference before rates go up July 31! Save $200 now.

Close Bottom Left Popup Offer
IMPACT Live Group

Register for IMPACT Live in Hartford CT, October 14-16!

Register for the one and only They Ask, You Answer conference before rates go up July 31! Save $200 now.
Liz Murphy

By Liz Murphy

Jan 24, 2021

Topics:

Content Marketing Content Managers Content and Inbound Marketing 101
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Content Marketing  |   Content Managers  |   Content and Inbound Marketing 101

Why Personality in Content is Profitable and How to Do It (Content Lab, Ep. 57)

Liz Murphy

By Liz Murphy

Jan 24, 2021

Why Personality in Content is Profitable and How to Do It (Content Lab, Ep. 57)

You know what kills me? When someone tells me their people are their greatest asset at their company... and then I look at their blog... every single article sounds exactly the same. And then, when I pull up the blogs of their competitors, they sound just like them. 

We're all wandering around talking a big game about wanting to be thought leaders who have big, boundless opinions and singular voices that get us noticed by our ideal buyers.

But something happens when we sit down to create a piece of content. We flip a switch and we turn the unique aspects of our personality off. We crush every syllable, punctuation mark, and sentence through a restrictive, buttoned-up translation machine, so we all end up sounding just like everyone else. 

Now, to be fair, I used to be the same way. I didn't always throw Godfather and Han Solo references around with reckless abandon. I used to be petrified that, being in a B2B industry where I needed to be "taken seriously," my real self was not enough.

Clearly, that's since changed.

So, in this episode, John and I pull back the layers on this problem and discuss:

  • Why we sterilize our voices in our business content
  • Why it's so important (and profitable) that we overcome this
  • How exactly to do it in your content (both written and video)

Enjoy! 

Listen to the episode

🚨Subscribe to Content Lab on Apple Podcasts, Spotify, and Stitcher.🚨 

Related resources

Until next week! 

IMPACT Live Group

Register for IMPACT Live in Hartford CT, October 14-16!

Register for the one and only They Ask, You Answer conference before rates go up July 31! Save $200 now.
/* Infinite Scroll - Disabled on Articles to allow people to scroll to bottom page CTA */