Why Personality in Content is Profitable and How to Do It (Content Lab, Ep. 57)

Countless business leaders say their people are their greatest asset... so, why does everyone's content sound the same?

Liz Moorehead also recommends this free course, How to Hire a Content Manager.

Why Personality in Content is Profitable and How to Do It (Content Lab, Ep. 57)

You know what kills me? When someone tells me their people are their greatest asset at their company... and then I look at their blog... every single article sounds exactly the same. And then, when I pull up the blogs of their competitors, they sound just like them.

Free Course: How to Hire a Content Manager

We're all wandering around talking a big game about wanting to be thought leaders who have big, boundless opinions and singular voices that get us noticed by our ideal buyers.

But something happens when we sit down to create a piece of content. We flip a switch and we turn the unique aspects of our personality off. We crush every syllable, punctuation mark, and sentence through a restrictive, buttoned-up translation machine, so we all end up sounding just like everyone else.

Now, to be fair, I used to be the same way. I didn't always throw Godfather and Han Solo references around with reckless abandon. I used to be petrified that, being in a B2B industry where I needed to be "taken seriously," my real self was not enough.

Clearly, that's since changed.

So, in this episode, John and I pull back the layers on this problem and discuss:

Why we sterilize our voices in our business content
Why it's so important (and profitable) that we overcome this
How exactly to do it in your content (both written and video)

Enjoy!

Listen to the episode

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Until next week!

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In this free course, you’ll learn:

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Published on January 24, 2021

Why Personality in Content is Profitable and How to Do It (Content Lab, Ep. 57)

Listen to the episode

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Find the powerhouse content manager who will truly own your strategy, tell your story, and drive the traffic, leads, and sales you need

Why Personality in Content is Profitable and How to Do It (Content Lab, Ep. 57)

Listen to the episode

Related resources

Wondering where to begin?

Latest content

Find the powerhouse content manager who will truly own your strategy, tell your story, and drive the traffic, leads, and sales you need

Don't forget to share this post:

Recent Articles

Green Energy Inbound Marketing Strategy: The DIY Approach to Getting More Customers

How To Create a YouTube Channel for Business (+ 9 Brands Leading the Way)

SaaS Inbound Marketing: How to Get Started With Your Strategy (+ Examples)

Why Your Content Marketing Needs Storytelling (and 3 Frameworks to Help)

Inbound Marketing for Home Improvement: A DIY Strategy To Bring in New Customers

15 Powerful Content Marketing Examples To Inspire Your Next Campaign

What Short-Term Wins Can We Expect With They Ask, You Answer?

19 Business Blog Topics Your Audience Wants You To Write About

Starting a Business Blog? Features and Best Practices for Success in 2022

Commercial Real Estate Inbound Marketing Strategy: The Simple Way to Get More Customers

Best Marketing Courses on Udemy

9 Essential Content Manager Duties You Need To Hire For

Inbound Marketing for Financial Services Providers and Financial Advisors (+ examples)

10 Reasons Why Your Website Is Not Ranking In Google

Inbound Marketing for Manufacturers

Content Marketing Benefits: What You're Missing Out On In 2022

How To Choose Content Marketing Topics

Inbound Marketing for Healthcare (+ Examples)

The Big 5: How to Write Great “Problems” Content

11 Common Business Blogging Mistakes To Avoid At All Costs

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What Should a 2022 Content Marketing Strategy Include?

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Join the 40,000+ sales and marketing pros who recieve our weekly insights, tips, and best practices.