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Free Course: How to Hire a Content Manager

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How-to-Hire-a-Content-Manager

Free Course:

How to Hire a Content Manager
Start the Course
How to Hire a Content Manager
Free Content Manager Hiring Course
View How to Hire a Content Manager
How-to-Hire-a-Content-Manager

Free Course:

Find the powerhouse content manager who will truly own your strategy, tell your story, and drive the traffic, leads, and sales you need

In this free course, you’ll learn:

  • What should be in your content manager job description
  • The questions you should ask in an interview and how to run a situational activity
  • How to set your new content manager up for success

Why Personality in Content is Profitable and How to Do It (Content Lab, Ep. 57)

Countless business leaders say their people are their greatest asset... so, why does everyone's content sound the same?

By Liz Moorehead

Liz Moorehead also recommends this free course, How to Hire a Content Manager.

Why Personality in Content is Profitable and How to Do It (Content Lab, Ep. 57)

You know what kills me? When someone tells me their people are their greatest asset at their company... and then I look at their blog... every single article sounds exactly the same. And then, when I pull up the blogs of their competitors, they sound just like them. 

Free Course: How to Hire a Content Manager

We're all wandering around talking a big game about wanting to be thought leaders who have big, boundless opinions and singular voices that get us noticed by our ideal buyers.

But something happens when we sit down to create a piece of content. We flip a switch and we turn the unique aspects of our personality off. We crush every syllable, punctuation mark, and sentence through a restrictive, buttoned-up translation machine, so we all end up sounding just like everyone else. 

Now, to be fair, I used to be the same way. I didn't always throw Godfather and Han Solo references around with reckless abandon. I used to be petrified that, being in a B2B industry where I needed to be "taken seriously," my real self was not enough.

Clearly, that's since changed.

So, in this episode, John and I pull back the layers on this problem and discuss:

  • Why we sterilize our voices in our business content
  • Why it's so important (and profitable) that we overcome this
  • How exactly to do it in your content (both written and video)

Enjoy! 

Listen to the episode

🚨Subscribe to Content Lab on Apple Podcasts, Spotify, and Stitcher.🚨 

Related resources

Until next week! 

How-to-Hire-a-Content-Manager

Free Course:

How to Hire a Content Manager
Start the Course
How-to-Hire-a-Content-Manager
How-to-Hire-a-Content-Manager

Free Course:

How to Hire a Content Manager

Find the powerhouse content manager who will truly own your strategy, tell your story, and drive the traffic, leads, and sales you need

In this free course, you’ll learn:

  • What should be in your content manager job description
  • The questions you should ask in an interview and how to run a situational activity
  • How to set your new content manager up for success

Topics:

Content Marketing
Content Managers
Content and Inbound Marketing 101
Published on January 24, 2021

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