Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Read the Guide Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
... Inbound Marketing Content Marketing
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Guide
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Essential podcast statistics and trends for marketers [Infographic]

By Connor DeLaney

Connor DeLaney also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

Essential podcast statistics and trends for marketers [Infographic] Blog Feature

In 2009, Apple released an advertising campaign titled There’s An App For That.

The memorable campaign aimed to showcase how many apps Apple devices offered their customers.

10 years later, I’d argue you could update the phrase to, “There’s A Podcast For That.”

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Musicoomph’s Meteoric Rise of Podcasting infographic shares the insights you need to know in order to understand the growing marketing value of podcasts and the future they have in the audio landscape.

Podcasts have revolutionized how we share and absorb information

As a die-hard podcast listener, my listening ranges from baseball and content creation to coaching and leadership.

Whether I am looking for information on playoff baseball predictions or how to be a fearless leader, there is a podcast that wants to talk all about it.

Podcasts have quickly become a place where listeners can go for news, industry updates, motivation, relaxation, or even a good laugh.

This shift in the audio landscape is not a fluke either.

Podcasts are growing

Podcasts are expanding at an incredible rate.

In 2018, there were over 550,000 active podcasts with more than 18.5 million unique episodes.

In just one year, 2019 active podcasts have increased to 700,000 with more than 29 million unique episodes.

This growth is leading to significantly more interest. And driving that interest is a new wave of podcast listeners

Who is listening?

As marketers, a common challenge we face today is how to connect with the new age of consumers, both literally and figuratively.

Younger audiences are gravitating towards podcasts, with almost half (46%) of podcast listeners in the United States being Millennials or Generation Z, ages 18-34.

For some businesses, this younger demographic is the target, and podcasting has now opened their eyes to a potential avenue for connecting with that audience, but for most, their company’s target audience is not so narrow.

Let me fill in some of the gaps:

  • 94% of all podcast listeners are considered very active on at least one social media platform.
  • 52% of listeners are male, 48% are female.
  • Podcast listeners are 45% more likely to have a college degree, and 68% more likely to be postgraduates.

For marketers of all stripes, an audience of non-gendered, educated, technologically-proficient people is a veritable goldmine.

Unfortunately, knowing all of this information only solves half the problem.

I can tell you are wondering:

I understand that all of these educated, tech-savvy men and women are listening to podcasts. But what podcasts are they listening to? Where can I find them?

What are they listening to?

The truth of the matter is, there is no one podcast genre performing remarkably better than the others, which is exciting!

Instead, podcast listeners are taking in a range of different podcasts, averaging seven different shows per week, equalling roughly six and half hours of content per week.

That is a lot of time being spent listening to podcasts.

And while it may be easy to assume that this listening takes place during a commute to work or while exercising, it was found that 49% of listeners actually do their podcast listening at home.

Could this lead to more influenced purchases? We sure hope so. 

How about podcast advertising?

Podcast advertising grew 53% in 2018 and is projected to grow 42% in 2019.

This growth has been proven to be worthwhile as consumers are showing strong engagement with podcast ads.

69% of podcast listeners agree that ads in podcasts inform them about new products or services available. Plus, with Google’s implementation of podcasts in search results, your advertising could gain even more listeners if you partner with the right podcast.

What do you do next?

Podcasts present a very unique opportunity for businesses to connect with new and existing customers in a new way.

If you or your business are exploring podcasts, I highly recommend you begin with Musicoomph’s Meteoric Rise of Podcasting infographic below and all the knowledge it has to offer.

Happy podcasting!

Podcast Trends Reshaping The Audio Landscape In 2019 - Full Image

Infographic by MusicOomph.com

The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Content Marketing
Infographics
Marketing Statistics
Published on October 5, 2019

Recent Articles

Long Form vs. Short Form Content: Which Is Better For Your Business?
January 3, 2022 • 9 min read
What Should a 2022 Content Marketing Strategy Include?
December 30, 2021 • 9 min read
How To Write About Your Competitors on Your Business Blog or Website
December 27, 2021 • 12 min read
17 Business Blog Topics Your Audience Wants You To Write
December 24, 2021 • 11 min read
Outsourcing Is Broken: Why We Need To Rethink the Relationship Between Client and Agency
December 10, 2021 • 6 min read
22 Best Content Marketing Tools and Apps for 2022
December 4, 2021 • 14 min read
‘The Big 5’ Best Business Blog Topics That Drive Traffic, Leads, and Sales (+ Video)
November 26, 2021 • 9 min read
Who Should Be On Your Content Marketing Team? 5 Critical Positions
November 23, 2021 • 9 min read
What Is a Learning Center and Why Does My Website Need One?
November 22, 2021 • 6 min read
Content Managers: Use This Step-by-Step Guide to Create the Content Your Team Needs
October 15, 2021 • 10 min read
How to Organize Content on Your Website
October 5, 2021 • 6 min read
Inbound marketing success: Building a healthy content pipeline
September 10, 2021 • 7 min read
How to Write a Pillar Page (With Examples)
August 30, 2021 • 13 min read
The Best Sales Enablement Tools for Your Team in 2021
August 30, 2021 • 11 min read
Content Manager Job Description for Marketing Teams (All Industries)
August 24, 2021 • 9 min read
7 Content Marketing Mistakes You’re Probably Making [+Fixes]
August 20, 2021 • 9 min read
7 Content Marketing KPIs You Must Be Tracking In Your Strategy
August 18, 2021 • 12 min read
How much does marketing news really matter? (Content Lab, Ep. 56)
August 13, 2021 • 1 min read
How Inclusivity Can Supercharge Your They Ask, You Answer Content (Content Lab, Ep. 55 ft. Ramona Sukhraj)
July 29, 2021 • 1 min read
What It Takes to Dominate Organic Search, ft. Jeff Coyle of MarketMuse (Inbound Success, Ep. 205)
July 26, 2021 • 34 min read
Data: 'Funny' seniors imagery is not only demeaning, it's inaccurate
July 21, 2021 • 4 min read
How Can the StoryBrand Framework Be Used for Inbound Marketing?
July 21, 2021 • 6 min read
17 Best Content Marketing Platforms for 2021
July 19, 2021 • 9 min read
How to Create a YouTube Channel for Business (+ Examples)
July 16, 2021 • 7 min read
What the Heck is Going on With All the Google Updates? (Content Lab, Ep. 54)
July 15, 2021 • 1 min read