Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: Everything You Need to Know About HubSpot Marketing Hub

Read the Guide Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
... Inbound Marketing HubSpot
Close
Everything You Need to Know About HubSpot Marketing Hub

Free Guide:

Everything You Need to Know About HubSpot Marketing Hub
Read the Guide
Everything You Need to Know About HubSpot Marketing Hub
Free HubSpot Marketing Guide
View Everything You Need to Know About HubSpot Marketing Hub
Everything You Need to Know About HubSpot Marketing Hub

Free Guide:

Master the ins and outs of the HubSpot Marketing Hub before you get started

In this free guide, you’ll learn:

  • How to know if HubSpot is right for you
  • How to set up your HubSpot portal
  • How to truly get the most our of your HubSpot investment

Sales operations wins, best HubSpot certs for beginners, and the 'They Ask You Answer' audio book [Hubcast 247]

By Carina Duffy

Carina Duffy also recommends this free guide, Everything You Need to Know About HubSpot Marketing Hub.

Sales operations wins, best HubSpot certs for beginners, and the 'They Ask You Answer' audio book [Hubcast 247] Blog Feature

This episode of the Hubcast is brought to you by Marcus’ audio version of They Ask, You Answer Revised and Updated, coming soon to ears near you!

Marcus spent last week recording the audio version of They Ask, You Answer Revised and Updated - find out what it was like and what he learned.

Free Guide: Everything You Need to Know About HubSpot Marketing Hub

 

Certified Dope: Devin from DigitalMarketer

Stories from the front lines of HubSpot user-ship

Devin is a sales operations manager at DigitalMarketer, and one of my favorite HubSpot nerds of all time.

She recently shared this story via the HubSpot User Slack:

“So, about a month ago, we decided to come up with a high-value segment of prospects who are familiar with our partner program, but may not know we recently restructured the whole thing.

[The partner program is] essentially a turn-key framework in which you can use our resources or add them to yours and offer services that end up with you creating passive income by reselling our subscriptions to them OR after they spend 90 days working through their marketing framework with you, they keep you on retainer.

We mailed ~5K people with a CTA to simply reply to the email from our CEO for access to an overview of the program. We routed the replies to Conversations and our newest rep for him to reply with the link to the webinar and start conversations.

Here were the results:

Total Sent - 4,887

Open Rate - 25.55%

Total Replies - 258 (5.2%)

# of Meetings Scheduled - 19

Deals in Pipeline - 14

This week. We hit the same list again. Admittedly, this was my mistake and it was not our intent. I meant mail a new segment and include the non-openers from the first broadcast... But here’s what’s interesting!

This time, we changed the subject line from “are you a marketing consultant?” to “how to earn $3,500 per month retainers.” And we changed the CTA from a reply for access to the link to just click on the link included in the email.

Here’s what has happened since 10/8:

Total Sent - 4,900

Open Rate - 29%

Total Clicks - 293 (5.9%)

Session Registrations: 193 and counting… the form has a 40% CR so far

Applications on the session page: 31 and counting.. the form has a 10% CR so far

# of Meetings Scheduled - 17

Deals in Pipeline - ~27”


Devin is one of those people who is always testing something and looking at the data, and I love the spirit of this - even if you didn’t execute exactly how you meant to, you can still analyze the results and learn things from it!

Certified-Dope

What’s on Marcus’ mind

What HubSpot Academy certifications should someone just getting started with HubSpot be doing?

Marcus pick’s Carina’s mind on this one.

 

HubSpot wishlist: Allow drag and drop email editor to automatically use system branding settings

“Currently, the drag and drop email editor does NOT pull from system brand settings.  So every time you want to create a new email you have to change font colors, fonts, and button colors.

As part of the system set-up the brand primary and secondary colors (as well as additional brand colors) can be added.  It's a waste of user's time to have to then change these colors every time the drag and drop editor is used.”

Vote it Up!

Overall, the new drag and drop email editor is a huge improvement from the old editor, BUT it’s hiccups like this that make it frustrating and time-consuming to use. Help us!!

 

HubSpot updates

Meet prospects and customers where they are with Facebook Messenger

“Now live is a free Facebook Messenger integration that enables you to create a Messenger bot welcome experience on your Facebook Business page and manage all of your Messenger conversations from your Conversations inbox.

In addition to the above, Sales Hub and Service Hub Professional and Enterprise tiers are able to automatically connect prospects and customers to the right people on your team (paid seats within Sales Hub and Service Hub only).”
Learn More

 

Sneak peek: Live beta for attribution reporting for Enterprise… ON WEBSITE PAGE DETAILS PAGES!

This appeared in the IMPACT portal the other day!

It’s pulling in the attribution reporting data into an individual website page’s Page Details. You can change the attribution model (which will change how much revenue is attributed). So cool!

Until next time

Interested in sponsoring the Hubcast? Head on over to the Advertise with IMPACT page to learn more!

Join the HubSpot User Slack and hang out with us! 

If you’re listening on iTunes - head on over and leave us a review! We love hearing your feedback, so feel free to leave some in the comments, or shoot me an email at cduffy@impactplus.com!

Until next time. This is Carina Duffy & Marcus Sheridan saying to you, get out there and get after it!

Everything You Need to Know About HubSpot Marketing Hub
Everything You Need to Know About HubSpot Marketing Hub

Free Guide:

Everything You Need to Know About HubSpot Marketing Hub

Master the ins and outs of the HubSpot Marketing Hub before you get started

In this free guide, you’ll learn:

  • How to know if HubSpot is right for you
  • How to set up your HubSpot portal
  • How to truly get the most our of your HubSpot investment

Topics:

HubSpot
Published on October 24, 2019

Recent Articles

Ultimate List of HubSpot Pros and Cons
January 8, 2022 • 20 min read
How To Optimize Your Marketing Automation Workflows With HubSpot (Tips)
November 12, 2021 • 11 min read
Top 13 Inbound Marketing & HubSpot Solutions Partner Program Agencies for 2022
October 29, 2021 • 8 min read
HubSpot Sales Hub: 18 Things Every Sales Rep Should Know How to Do (+ Videos)
October 28, 2021 • 5 min read
INBOUND 2021 Recap: Takeaways, Speakers, and Lessons Learned
October 25, 2021 • 7 min read
Need a HubSpot Admin? Here’s How to Find and Hire the Right Candidate
October 22, 2021 • 5 min read
How to Get Sales Reps to Use the HubSpot CRM
October 18, 2021 • 4 min read
HubSpot and Data Privacy: How to Collect Contacts the Right Way
October 4, 2021 • 4 min read
INBOUND is Fast Approaching, Google Leads are Syncing, and Workflow Actions are Placeholding [Hubcast 275]
September 23, 2021 • 4 min read
How to Know When You’ve Outgrown HubSpot Sales Hub Starter
September 23, 2021 • 4 min read
How to Get the Most Out of Your 2-Week HubSpot Free Trial
September 13, 2021 • 5 min read
CMS Hub Starter, business unit add-on, and Stephanie does email validation on a giant database [Hubcast ep. 274]
August 27, 2021 • 3 min read
How much HubSpot do I need?
August 17, 2021 • 4 min read
New HubSpot CMS Hub Starter Tier Released for Growing Businesses
August 6, 2021 • 4 min read
HubSpot CRM review (updated for 2021)
July 27, 2021 • 8 min read
5 HubSpot Sales Hub Tips for Assignment Selling
July 23, 2021 • 7 min read
Custom email nurture reporting, a map hack, and are pop-up forms a thing of the past? [Hubcast 273]
July 22, 2021 • 3 min read
Get your sales team using your CRM platform in 5 easy steps
July 13, 2021 • 6 min read
HubSpot vs. ActiveCampaign: a head-to-head comparison
July 13, 2021 • 5 min read
Close rate reports, custom surveys, and Apple Mail ruining everything for email marketers [Hubcast 272]
June 24, 2021 • 3 min read
Is Your Inbound Marketing Working? Track These 4 Metrics to Evaluate Your Progress
June 15, 2021 • 5 min read
Operations Hub hot takes and college degrees [Hubcast 271]
May 27, 2021 • 2 min read
4 keys to an effective HubSpot strategy in 2021
May 7, 2021 • 6 min read
Think you’re paying too much for HubSpot? Here’s how to get your money’s worth
May 5, 2021 • 5 min read
I’m Hiring a Digital Marketer; Do They Need HubSpot Experience?
May 3, 2021 • 4 min read