Digital Sales & Marketing
Digital Sales & Marketing

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design

Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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Sales operations wins, best HubSpot certs for beginners, and the 'They Ask You Answer' audio book [Hubcast 247]

Sales operations wins, best HubSpot certs for beginners, and the 'They Ask You Answer' audio book [Hubcast 247] Blog Feature

Carina Duffy

HubSpot Trainer, Co-Host of the Hubcast, INBOUND Speaker, Certified HubSpot Trainer, Retains 10 HubSpot Certifications

October 24th, 2019 min read

This episode of the Hubcast is brought to you by Marcus’ audio version of They Ask, You Answer Revised and Updated, coming soon to ears near you!

Marcus spent last week recording the audio version of They Ask, You Answer Revised and Updated - find out what it was like and what he learned.


Certified Dope: Devin from DigitalMarketer

Stories from the front lines of HubSpot user-ship

Devin is a sales operations manager at DigitalMarketer, and one of my favorite HubSpot nerds of all time.

She recently shared this story via the HubSpot User Slack:

“So, about a month ago, we decided to come up with a high-value segment of prospects who are familiar with our partner program, but may not know we recently restructured the whole thing.

[The partner program is] essentially a turn-key framework in which you can use our resources or add them to yours and offer services that end up with you creating passive income by reselling our subscriptions to them OR after they spend 90 days working through their marketing framework with you, they keep you on retainer.

We mailed ~5K people with a CTA to simply reply to the email from our CEO for access to an overview of the program. We routed the replies to Conversations and our newest rep for him to reply with the link to the webinar and start conversations.

Here were the results:

Total Sent - 4,887

Open Rate - 25.55%

Total Replies - 258 (5.2%)

# of Meetings Scheduled - 19

Deals in Pipeline - 14

This week. We hit the same list again. Admittedly, this was my mistake and it was not our intent. I meant mail a new segment and include the non-openers from the first broadcast... But here’s what’s interesting!

This time, we changed the subject line from “are you a marketing consultant?” to “how to earn $3,500 per month retainers.” And we changed the CTA from a reply for access to the link to just click on the link included in the email.

Here’s what has happened since 10/8:

Total Sent - 4,900

Open Rate - 29%

Total Clicks - 293 (5.9%)

Session Registrations: 193 and counting… the form has a 40% CR so far

Applications on the session page: 31 and counting.. the form has a 10% CR so far

# of Meetings Scheduled - 17

Deals in Pipeline - ~27”

Devin is one of those people who is always testing something and looking at the data, and I love the spirit of this - even if you didn’t execute exactly how you meant to, you can still analyze the results and learn things from it!


What’s on Marcus’ mind

What HubSpot Academy certifications should someone just getting started with HubSpot be doing?

Marcus pick’s Carina’s mind on this one.


HubSpot wishlist: Allow drag and drop email editor to automatically use system branding settings

“Currently, the drag and drop email editor does NOT pull from system brand settings.  So every time you want to create a new email you have to change font colors, fonts, and button colors.

As part of the system set-up the brand primary and secondary colors (as well as additional brand colors) can be added.  It's a waste of user's time to have to then change these colors every time the drag and drop editor is used.”

Vote it Up!

Overall, the new drag and drop email editor is a huge improvement from the old editor, BUT it’s hiccups like this that make it frustrating and time-consuming to use. Help us!!


HubSpot updates

Meet prospects and customers where they are with Facebook Messenger

“Now live is a free Facebook Messenger integration that enables you to create a Messenger bot welcome experience on your Facebook Business page and manage all of your Messenger conversations from your Conversations inbox.

In addition to the above, Sales Hub and Service Hub Professional and Enterprise tiers are able to automatically connect prospects and customers to the right people on your team (paid seats within Sales Hub and Service Hub only).”
Learn More


Sneak peek: Live beta for attribution reporting for Enterprise… ON WEBSITE PAGE DETAILS PAGES!

This appeared in the IMPACT portal the other day!

It’s pulling in the attribution reporting data into an individual website page’s Page Details. You can change the attribution model (which will change how much revenue is attributed). So cool!

Until next time

Interested in sponsoring the Hubcast? Head on over to the Advertise with IMPACT page to learn more!

Join the HubSpot User Slack and hang out with us! 

If you’re listening on iTunes - head on over and leave us a review! We love hearing your feedback, so feel free to leave some in the comments, or shoot me an email at!

Until next time. This is Carina Duffy & Marcus Sheridan saying to you, get out there and get after it!

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