Digital Sales & Marketing
Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Video
Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design
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Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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SEO Analytics beta, visual record timelines, and why podcasting might not be the answer [Hubcast 260]

SEO Analytics beta, visual record timelines, and why podcasting might not be the answer [Hubcast 260] Blog Feature

Carina Duffy

HubSpot Trainer, Co-Host of the Hubcast, IMPACT+ Instructor, INBOUND Speaker, Retains 12 HubSpot Certifications

February 6th, 2020 min read

It’s been a quiet week in HubSpot land but hey, that just means more time to jump into your 2020 HubSpot initiatives right?

 

Report on this

SEO Analytics beta

If you’ve ever been frustrated that you have to leave HubSpot and go over to Google Search Console to see things like impressions, clicks, and position for your pages on Google, this is for you!

Right now the SEO Analytics beta is essentially just pulling in page analytics and query analytics data from Google Search Console for you to view right in your HubSpot portal.

My feedback: It needs to be attached to the Pages tab in Traffic Analytics! Right now it’s just a portal into Google Search Console, but bringing it together with page views, call-to-action clicks, bounce rate, etc. would be clutch!


HubSpot SEO Analytics Beta

What’s on Marcus’ mind

Marcus recently had a discussion with a company about their new podcasting initiative. Find out why he pushed back on it!

HubSpot wishlist: Quick record timeline that you can quickly jump to points in the record timeline

“Wouldn't the contact record timeline be great if you could see an at a glance (at the top) when a contact has been touched. Almost like a scrub-able timeline heat map showing dots where they were touched. It'd help you see at a glance how often the whole team has been talking to the contact.

I imagine dots icons that let you see calls, sales emails, marketing emails (different dots for open, click and not opened), social media clicks, page views, form submissions, etc.”

 

Vote it Up!

From our friend Will Curran in the HubSpot User Slack! Wouldn’t this be so cool? You have to check out the mock-up he put into the idea submission.

HubSpot updates

[Private Beta] Quickbooks Online Integration

It has been confirmed by the product team that there is a live beta for the new Quickbooks Online integration! You’ll be able to create and share invoices in HubSpot, as well as trigger automation based on new invoice deal properties.

Sign Up for the Beta Here

Select associations for created tasks in workflows

When creating a task using a workflow, you can now select the records you wish to associate the task with. You can also do this when creating deals and tickets now!

Add search tags for Knowledge Base articles

In the settings of your Knowledge Base articles, you can now add search tags for words and phrases that are commonly used to find the article.

Restrict access to Knowledge Base content

Service Hub Pro and Enterprise users can now restrict access to specific Knowledge Base articles based on list membership. List members will be required to login with their email and a created password to be able to view content.

 

Until next time

Join the HubSpot User Slack and hang out with us! 

If you’re listening on iTunes - head on over and leave us a review! We love hearing your feedback, so feel free to leave some in the comments, or shoot me an email at cduffy@impactplus.com!

Until next time. This is Carina Duffy and Marcus Sheridan saying to you, get out there and get after it!

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