Learn
Learn
Close

What is 'They Ask, You Answer'?

A revolutionary approach to driving more sales from your inbound marketing.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Certified Coach
Become a Certified Coach
Close

Spotify announces launch of video podcasts

Spotify announces launch of video podcasts Blog Feature

Nicole Letendre

Operations Manager, 5+ Years of Project Management and Digital Marketing Experience

July 27th, 2020 min read

If you use Spotify to stream your favorite audio content, you might be excited to hear that Spotify now supports video podcasts for several of its podcasts.

The first video podcasts that will be available to Free and Premium users are Book of Basketball 2.0, Fantasy Footballers, The Misfits Podcast, H3 Podcast, The Morning Toast, Higher Learning with Van Lathan & Rachel Lindsay, and The Rooster Teeth Podcast.

I’m a huge Girl With No Job fan, so I will be watching the video version of The Morning Toast on Spotify as soon as it’s available!

This initial rollout allows users to either watch or listen to the podcasts on both desktop and mobile versions of Spotify. The videos will be similar to what you see in this episode of The Fantasy Footballers:

For those of us who like to multitask and switch between apps on our phones, the audio will continue to play even if you are using another app or happen to lock your phone screen.

If you are using another app while listening to the audio, you will use less data than when you stream the full video. 

Do you listen to your favorite podcast on the go or where you have no service? No need to worry. Spotify will still allow you to download the audio version of an episode to listen to whenever you’d like.  

Why did Spotify decide to include video podcasts?

Spotify signed a huge deal back in May with one of the most famous podcasters, Joe Rogan. The deal was reportedly worth over $100 million, though that is not the main point here.

Before this deal took place, video versions of The Joe Rogan Experience podcast were posted to YouTube so fans could watch. Part of Rogan’s new deal required that Spotify support the video version of his podcast, meaning that Spotify had to build out this functionality to land Rogan’s show. 

Spotify plans to make Rogan’s podcast exclusive to its platform by the end of the year, but will allow him to post clips to YouTube in the meantime. 

What does this mean for marketers?

If you aren’t already doing so, you may want to consider including advertising on podcasting platforms like Spotify as part of your marketing strategy.

Since early 2019, Spotify has nearly doubled its podcast audience. Now it has over 250 million podcast listeners throughout 75 different countries.

Earlier this year, Spotify released a new ad technology called streaming ad insertion, or SAI, that lets marketers use real-time data to implement targeted ads to podcast listeners.

According to a Spotify report from 2018, 81% of its listeners took some type of action on ads they heard while listening to a podcast. These actions include researching a product online and connecting with the brand on social media. 

That’s a pretty significant percentage of a huge number of listeners.

There are also over 500,000 different podcasts on Spotify, so it is inevitable that there is at least one podcast that relates to your target audience.

With the addition of video podcasting to the platform, will we start seeing video ads on Spotify podcasts? If that is the case, this could open up a whole new advertising channel for those brands that have video ads that perform well on other platforms like Instagram and Facebook.

What does this mean for content creators?

Before COVID-19, the majority of people consumed podcasts on their way to and from work, while working out at the gym, on airplanes and trains, and more. Now, we listen while vacuuming, mowing the lawn, or relaxing.

But the pandemic has also affected the way creators record their podcasts, and this has made the creative process more transparent. 

The fact that podcasts are recorded at home or in a makeshift studio has, in some ways, enhanced the audience’s experience. Adding video is a logical next step.

Thus, it seems like Spotify is embracing the video culture at exactly the right time.

Spotify reports that “the new feature allows select creators to bring both audio and video content to Spotify, enabling them to connect more meaningfully with their listeners, expand viewership, and deepen audience engagement. It’s a way to enrich the audio experience—for fans and creators alike.”

The video version will give fans the chance to get a “behind the scenes” look into the recording of each episode.

It also allows early-adopting creators to gain an advantage over those who do not post video versions of their podcasts because viewers will get more familiar with the hosts that they can see. 

I personally prefer to watch content over listening to it. The information just tends to resonate with me more when I can see the person talking. When you can reach people in more than one way, you’re going to reach more people.

This new feature will increase viewership if others like me, who are Spotify users, can start watching podcasts.

However, the implications this change could have for ads on the platform may be the most interesting development, so stay tuned as we watch the changes roll out. 

Here’s a secret: Video should be your best revenue driver. And it’s actually easier than you think.

Join us on July 20 for Video Sales and Marketing World 2021 and learn from industry experts who are crushing it with video. The best part? Every tactic and strategy you’ll hear about has already been proven to work … so you don’t have to.

Register now with an IMPACT+ Pro membership, free for 14 days.

Hurry, early pricing expires in on July 15th!

Register Now

Keep Scrolling to Continue Reading

Online, everywhere | July 20 | 9:00 AM - 5:00 PM ET

How can your sales and marketing generate more revenue? Video. And it’s actually easier than you think. Learn how at this one-day digital experience.
Register now with an IMPACT+ Pro membership
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Video can be your next best revenue driver. And it’s actually easier than you think. Learn how on July 20.
Register Now
Video can be your next best revenue driver. And it’s actually easier than you think. Learn how on July 20.