Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Course: Video Sales & Marketing Strategy

Start the Course Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
... Inbound Marketing Video Marketing
Close
Video Sales & Marketing Strategy

Free Course:

Video Sales & Marketing Strategy
Start the Course
Video Sales & Marketing Strategy
Free Video Course
View Video Sales & Marketing Strategy
Video Sales & Marketing Strategy

Free Course:

From production to technology, get everything you need to start your video marketing journey with confidence

In this free course, you’ll learn:

  • How to align your teams around a common vision with video
  • 7 types of videos that have the biggest impact on your revenue
  • 6 factors that make up an engaging and effective sales or marketing video

The 4 H's: Musts of a great video content plan (with David Bain) [Film School for Marketers, Ep. 36]

By Myriah Anderson

Myriah Anderson also recommends this free course, Video Sales & Marketing Strategy.

The 4 H's: Musts of a great video content plan (with David Bain) [Film School for Marketers, Ep. 36] Blog Feature

Businesses use video for a multitude of purposes within their sales and marketing process, but, whether it's closing deals or building brand awareness, what's the proper mix for your organization's goals?

Free Course: Video Sales & Marketing Strategy

This episode of the FSM is brought to you by Quicc. 

Listen to the full episode here (or scroll down to watch the video):

In this episode, we're joined by veteran podcaster, video content creator, and author of Marketing Now, David Bain.

David launched his first business in 2000, recorded his first podcast in 2006, and his first YouTube video in 2007.

That's two decades of experience as a business owner who prioritizes content creation and adapting to today's digital landscape.

Over the course of that time, he's discovered how to balance different types of content, the trade offs of investing time and money, and what it all means for the video marketer and marketing director.

When he began his own marketing training programs in 2007, he came across Google's recommended content planning structure containing "Hero, Help, and Hub" Content. 

And, in addition, added his own video content type: Heart.

Featured Sponsor: Quicc

You spend a lot of time on your videos, so when it comes time to publish, why not optimize your videos to make sure you’re reaching every possible viewer with your message?

Quicc allows anyone in your organization to quickly generate open captions for your videos. That means captions that are always there, no matter where your viewers are watching.

They’re always visible, they’re going to stop the scroll, and they are going to cater to all of your viewers.

Screen Shot 2020-02-24 at 2.28.03 PM

Using AI technology, it can generate your captions in just a few minutes and it’s very inexpensive with plans starting as low as $12 per month.

Quicc has saved marketers and videographers like you over 400,000 minutes of time, so believe me, they’re worth checking out.

display_QuiCC

Visit quicc.io to try out Quicc today.


Breaking down David's "4 H's"

The 4 H’s, as described by David and Google are: 

Hub - The content you develop on a regular basis to give a fresh perspective on your target's passion points.

Help - What your audience is actively searching for regarding your brand or industry

Hero - Content you want to PUSH to a big, broad audience; what would be your Super Bowl moment

Heart - What is the heart of what your business does? This describes landing page content where you’d describe your core product or service. 

In this episode we'll breakdown: 

  • What you should consider when adding the 4 H's to your strategy
  • How to make hero content (especially if you have a small budget)
  • The ever-present quality vs. quantity debate
  • Common pitfalls to avoid
  • Tips for converting viewers of heart content

We’d love to hear from you!

First, subscribe to our Film School for Marketers Podcast.

Second, leave us a review on iTunes or share the love with fellow marketers and sales professionals who could benefit from our content.

Lastly, have a question or idea for a future episode? Let us know!

MarketHer iTunes Subscribe New call-to-action Listen on Google Play Music 
Video Sales & Marketing Strategy
Video Sales & Marketing Strategy

Free Course:

Video Sales & Marketing Strategy

From production to technology, get everything you need to start your video marketing journey with confidence

In this free course, you’ll learn:

  • How to align your teams around a common vision with video
  • 7 types of videos that have the biggest impact on your revenue
  • 6 factors that make up an engaging and effective sales or marketing video

Topics:

Video Marketing
Published on February 25, 2020

Recent Articles

How to Make High-Quality Video For Sales, Even On A Budget
January 22, 2022 • 5 min read
Video Marketing: What Your 2022 Business Video Strategy Must Include
January 17, 2022 • 10 min read
5 Ways to Ace Your YouTube SEO Strategy in 2022
January 7, 2022 • 7 min read
The Selling 7: How to Make Amazing Employee Bio Videos (+ Examples)
January 6, 2022 • 5 min read
The Selling 7: 5 Best Landing Page Video Examples
December 23, 2021 • 7 min read
We’ve Never Done 'Selling 7' Videos; Where Do We Start?
December 17, 2021 • 7 min read
10 Website Homepage Videos That Leave a Great Impression
December 11, 2021 • 9 min read
How To Hire an In-house Videographer: Selecting and Interviewing the Best Candidate
December 3, 2021 • 6 min read
5 Common Problems When Working With a Video Production Agency
November 27, 2021 • 8 min read
How to Successfully Onboard Your New Videographer
November 20, 2021 • 7 min read
The Big, Fat Problem With Outsourcing Your Company’s Video Marketing
November 13, 2021 • 4 min read
Where Should I Host My Marketing Videos? [+ VIDEO]
November 6, 2021 • 6 min read
Free Inbound Marketing Courses and Training
November 5, 2021 • 5 min read
Video Marketing Tips: 5 Most Common Mistakes People Make On Camera
November 1, 2021 • 5 min read
17 Examples of Inbound Marketing That Drive Sales
October 11, 2021 • 13 min read
Video Marketing Success: 3 Pitfalls That Can Doom Your Video Initiative
September 28, 2021 • 6 min read
How to Do Small Business Video Marketing
September 3, 2021 • 12 min read
How to Optimize Videos On Your Business Website for Search
July 23, 2021 • 4 min read
How to Create a YouTube Channel for Business (+ Examples)
July 16, 2021 • 7 min read
41 new video marketing statistics to fuel your strategy through 2021
July 9, 2021 • 6 min read
How to get started creating video (Content Lab, Ep. 52)
June 17, 2021 • 1 min read
How to Get YouTube Subscribers: 12 Tips to Increase Your Fanbase
May 26, 2021 • 10 min read
What Are the Most Popular Types of YouTube Videos in 2021? [Infographic]
May 19, 2021 • 6 min read
How much does Vidyard cost and is it worth it?
April 15, 2021 • 10 min read
Vidyard vs. HubSpot Video: differences and how they can work together
March 16, 2021 • 8 min read