Businesses use video for a multitude of purposes within their sales and marketing process, but, whether it's closing deals or building brand awareness, what's the proper mix for your organization's goals?
This episode of the FSM is brought to you by Quicc.
Listen to the full episode here (or scroll down to watch the video):
In this episode, we're joined by veteran podcaster, video content creator, and author of Marketing Now, David Bain.
David launched his first business in 2000, recorded his first podcast in 2006, and his first YouTube video in 2007.
That's two decades of experience as a business owner who prioritizes content creation and adapting to today's digital landscape.
Over the course of that time, he's discovered how to balance different types of content, the trade offs of investing time and money, and what it all means for the video marketer and marketing director.
When he began his own marketing training programs in 2007, he came across Google's recommended content planning structure containing "Hero, Help, and Hub" Content.
And, in addition, added his own video content type: Heart.
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