Our purpose is to create heroes, grow businesses, and change lives.
IMPACT teaches business leaders how to build high-performing teams that achieve extraordinary digital sales and marketing results through coaching, online training, and in-person experiences. We look forward to joining you on your journey to becoming a hero for your own company.
IMPACT+ Community Manager, 6+ Years Marketing Experience, Track Record of Helping Clients Double Their Traffic and Leads
February 25th, 2020
Businesses use video for a multitude of purposes within their sales and marketing process, but, whether it's closing deals or building brand awareness, what's the proper mix for your organization's goals?
This episode of the FSM is brought to you by Quicc.
Listen to the full episode here (or scroll down to watch the video):
In this episode, we're joined by veteran podcaster, video content creator, and author of Marketing Now, David Bain.
David launched his first business in 2000, recorded his first podcast in 2006, and his first YouTube video in 2007.
That's two decades of experience as a business owner who prioritizes content creation and adapting to today's digital landscape.
Over the course of that time, he's discovered how to balance different types of content, the trade offs of investing time and money, and what it all means for the video marketer and marketing director.
When he began his own marketing training programs in 2007, he came across Google's recommended content planning structure containing "Hero, Help, and Hub" Content.
And, in addition, added his own video content type: Heart.
Featured Sponsor: Quicc
You spend a lot of time on your videos, so when it comes time to publish, why not optimize your videos to make sure you’re reaching every possible viewer with your message?
Quicc allows anyone in your organization to quickly generate open captions for your videos. That means captions that are always there, no matter where your viewers are watching.
They’re always visible, they’re going to stop the scroll, and they are going to cater to all of your viewers.
Using AI technology, it can generate your captions in just a few minutes and it’s very inexpensive with plans starting as low as $12 per month.
Quicc has saved marketers and videographers like you over 400,000 minutes of time, so believe me, they’re worth checking out.
Lastly, have a question or idea for a future episode? Let us know!
Want to learn more about digital sales and marketing?
Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.