The HubSpot Outage Aftermath, Revenue ROI from Content, & All the Red Tape [Hubcast 221]
By Carina Duffy
This episode of the Hubcast is brought to you by Design Pickle.
The Great HubSpot Outage of 2019 was bad. Real bad. Portals are still recovering. Here’s what HubSpot has been saying:
Last Week’s Product Outage: What Happened and How We’re Changing as a Result
If you're looking for a non-technical explanation of their retrospective, check out this article!
Report on This
Revenue From Content
You already know that we at IMPACT are ALL ABOUT being able to tie our content directly into revenue. There are a lot of ways to do that, but one of them is to run a report that shows Closed Deal Amounts by First Page Seen.
This is a cross-object report (deals and contacts), and we’re able to see which of our site pages visitors land on initially and eventually turn into revenue.
In this example, we’re able to see that this year our top-performing articles in revenue were the TSL merger, top CMS platforms for digital marketing, and top inbound HubSpot partner agencies (HINT: big 5 content!!).
What’s on Marcus’ Mind
Marcus just got back from a whirlwind trip and is getting fired up about red tape in organizations. Is there a way to overcome the red tape and allow content producers (including videographers) to create content efficiently?
We think so!
This Episode’s Sponsor: Design Pickle
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HubSpot Wishlist: Automatic Notifications for Salesforce Sync Errors and API Calls Approaching the Limit
“It would be nice to have a simple notification to inform admins when a serious Salesforce sync error occurs or when API calls reach a certain percentage of the 24 hour limit. Currently this monitoring must be done manually, negatively impacting UX and process automation.”
Unsurprisingly, there weren’t any product updates this week… I think people may have been busy doing other things...
March Integration Round-up
New integrations this month include: PlusThis, Wootric, MAXG, PhoneWagon, Attentive, and Integromat.
Until Next Time
***Special Offer*** the first person to leave an iTunes review AND shoot me an email will get an exclusive run Hubcast tee!
We love hearing your feedback, so feel free to leave some in the comments, or shoot me an email at email@example.com!
Until next time. This is Carina Duffy & Marcus Sheridan saying to you, get out there and get after it!
Wondering where to begin?