Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

The Last 'Cast of 2018! [Hubcast 207]

The Last 'Cast of 2018! [Hubcast 207] Blog Feature

Carina Duffy

HubSpot Trainer, Co-Host of the Hubcast, IMPACT+ Instructor, INBOUND Speaker, Retains 12 HubSpot Certifications

December 20th, 2018 min read

This episode of the Hubcast is brought to you by Aircall.

What is going on with INBOUND.com? They still haven’t gotten breakout speaker videos up. Hmm...

And if you came here to find a link to my new pillar page on HubSpot Marketing, here it is!

Property of the Week: Sales Property Series

Number of Times Contacted

“The total number of times a contact was sent a sales email or called.”

Why even talk about these properties? You need to empower your sales team with them!

This is an interesting property on the reporting front - we can look at things like the average number of emails and calls it takes for someone to become a customer, or run that report on a specific subset of contacts.

What’s on Marcus’ Mind

Carina's random thought of the week:

What’s more important: eliminating prospect/customer friction and giving them the best experience, or making things easier on your organization internally (i.e. with things like automation and efficiencies)? 

If it’s the former, do the decisions you make as an organization really reflect that?

HubSpot Wishlist: Multiple companies per deal

“Business deals often involve multiple companies.

How far away is HubSpot from allowing multiple companies to be assigned to deals?

For example, in the field of Architecture and Construction, there is a prospective client (a company) who wants a new building. Pursuing this project opportunity (a deal) involves forming a complete team, including an architect (a company) and many consultants (other companies). See what I mean?” - monicaway

Vote it Up!

Do you work with resellers and/or distributors? How do you handle your deals in HubSpot?

This Episode’s Sponsor: Aircall

Aircall empowers teams with a phone system specifically built for modern businesses, with zero hardware to manage, dozens of integration options to explore, and the ability to add local numbers in more than 40 countries. It is a powerful communication tool that can be fully set up in minutes.

Aircall's HubSpot Integration also enables agents, sales reps, and marketers to streamline their call workflows, increase productivity, and track your customers through the whole customer journey from marketing to sales and success.

Learn more at Aircall.io or start a 7-day free trial at https://aircall.io/signup/

HubSpot Updates

Turn Business Cards into Contacts with the free Business Card Scanner for iOS and Android

“Head to your iOS or Android App and click on the Contacts tab. From there, create a contact, select the option to scan a business card, and you’re ready to go.

The scanner will pick out first name, last name, email address, phone number, website URL, and job title from the card and map it automatically to the respective HubSpot properties. The mobile app is able to do this using the power of machine learning, with the mapping prediction improving with every scan.

Once that contact is created, you get all the power of HubSpot behind it - automatic contact-company association, the ability to send tracked follow-up emails, calling, tasks and much more.

This is available to all HubSpot users who have the iOS or Android App downloaded. And it's free. No strings attached.”

Learn More and why your sales team will be pumped about this from our own, Katie Pritchard, here.

Woohoo! Tradeshow organizers rejoice!

Until Next Time

If you’re listening on iTunes - head on over and leave us a review! We love hearing your feedback, so feel free to leave some in the comments, or shoot me an email at cduffy@impactplus.com!

Until next time. This is Carina Duffy & Marcus Sheridan saying to you, go out into the world and do some happy HubSpotting!

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE