Free Assessment: How does your sales & marketing measure up?

Get Started
Close

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started
Video Marketing  |   Infographics

Where is Video Marketing Going in 2019 and Beyond? [Infographic]

Joe Rinaldi

By Joe Rinaldi

Jan 20, 2019

Where is Video Marketing Going in 2019 and Beyond? [Infographic]

How often do you come across an article claiming to reveal  the hottest new marketing trend?

For me, it’s almost a weekly occurrence, and if you’re like me, you’ve probably become much more skeptical and weary when it comes to deciding which new trends are actually here to stay.

You might even find yourself reading about new trends thinking, “That will never last.”

That’s not a bad thing.

As marketers, we should question new trends.

We don’t need to pull the trigger on a trend just because it’s shiny and new. We need to make sure it’s actually the correct move for our marketing and brand.

The majority of trends do fade away after a short period of time. Things like text-only SEO strategies, long,text heavy eBooks, and blogs that focus on quantity over quality were never going to stand the test of time.

However, when a new trend does come along, and it’s clear it’s here to stay, it’s a total game changer. One great example is video marketing.

Ever since video marketing made its way into inbound marketing more prominently in  recent years, it hasn’t shown any signs of slowing down.

Nowadays, it’s the medium of choice for marketers looking to distribute content and increase engagement -- and more importantly, consumers.

Take a look at some of these video stats:

  • 70% of consumers say that they have shared a brand’s video. (Wyzowl)
  • 72% of businesses say video has improved their conversion rate. (Wyzowl)
  • 52% of consumers say that watching product videos makes them more confident in online purchase decisions. (Invodo)
  • 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video. (Forbes)

With numbers like these already, many marketers are beginning to wonder if video is a bubble. It’s doing so well. How can and will it l change and grow?

To help answer that question, HubSpot teamed up with uscreen, a VOD platform, to create an infographic that predicts what we can expect from video marketing in 2019, and beyond.

Some of the ideas in the infographic include:

  • Video is Going Live: Live streaming services are growing in popularity on Facebook, Instagram, and other popular social media channels. Research indicates live streaming encourages more audience engagement and retains viewers longer than prerecorded video.
  • Video is Going 1:1: Given the ease of shooting videos with smartphones, marketers are discovering the value of lead nurturing and customer communications by sending personalized video messages instead of calling or sending email. The notion of using a 1:1 video approach can apply to following-up on an inquiry, offering content, delivering support, simply saying thanks, or practically any application.
  • Video is Getting Search-Friendly: AI and the use of closed captions are making video content more searchable. AI can transcribe the audio tracks of video with voice recognition to make video searchable. Google even recently announced the addition of video previews to the video carousel that appears in search results.
  • Video is Turning 360: The recent advent of 360-degree video content enables viewers to control their perspective for a more immersive interactive experience.

Check out the full list of trends in the infographic below:

The-Future-of-Video

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Related Articles

How to Make High-Quality Sales Videos, Even On A Budget

September 28, 2023
John Becker John Becker

Authentic Video Marketing in The Age of Deepfake Technology

September 27, 2023
John Becker John Becker

Why Short-Form Video Is a Vital Tool for Reaching Your Audience

September 25, 2023
Joe Rinaldi Joe Rinaldi

20 Best Video Editing Software and Apps for Any Budget in 2023

May 25, 2023
Megan Lang Megan Lang

Need to Set up a Killer Office Video Studio on a Beginner Budget? Here's What to Buy

April 6, 2023
Zach Basner Zach Basner

4 Smart Tips for Exploring YouTube Shorts for Your Business

March 30, 2023
Joe Rinaldi Joe Rinaldi

4 Tried-and-True Tips for Using Video in Sales Prospecting

January 19, 2023
Joe Rinaldi Joe Rinaldi

4 Videos That Will Streamline Your Sales Process — And Don’t Require a Videographer

January 18, 2023
Zach Basner Zach Basner

7 Video Production Equipment Essentials Your Business Needs in 2023

November 13, 2022
Joe Rinaldi Joe Rinaldi

The Selling 7: How to Make an Amazing 80% Video to Speed Up Your First Sales Call (+Examples)

September 8, 2022
Zach Basner Zach Basner

The Hidden Costs of Successful Video Marketing

August 11, 2022
Joe Rinaldi Joe Rinaldi

The Selling 7: Sales and Marketing Videos Guaranteed to Get Results [+ Examples]

July 18, 2022
Joe Rinaldi Joe Rinaldi

4 Reasons You Shouldn’t Hire a Third-Party Video Company

July 11, 2022
Will Schultz Will Schultz

Personalized Video Marketing: How To Turn Leads Into Customers

June 30, 2022
John Becker John Becker

Video Marketing: 13 Tips for Creating More Professional Video Content

June 16, 2022
Megan Lang Megan Lang

How To Create an Effective YouTube Marketing Strategy

May 19, 2022
Joe Rinaldi Joe Rinaldi

Video SEO: How To Optimize Videos To Drive Traffic to Your Website

May 9, 2022
Joe Rinaldi Joe Rinaldi

How To Create a YouTube Channel for Business (+ 9 Brands Leading the Way)

April 25, 2022
Joe Rinaldi Joe Rinaldi

How To Use Real Estate Video Marketing to Drive More Property Sales

April 23, 2022
Joe Rinaldi Joe Rinaldi

3 Effective Ways To Use Personalized Sales Videos

April 11, 2022
Joe Rinaldi Joe Rinaldi

How To Manage Your Videographer (Without Video Experience)

April 5, 2022
Joe Rinaldi Joe Rinaldi

3 Expert Tips for Successfully Managing a Videographer

March 31, 2022
Will Schultz Will Schultz

The Selling 7: How To Create Customer Journey Videos (+ Examples)

March 21, 2022
Joe Rinaldi Joe Rinaldi

7 Top Video Marketing Examples From Companies Doing It Right

March 7, 2022
Justine Timoteo Thomas Justine Timoteo Thomas

The Selling 7: How To Create the Best Cost Videos (+ Examples)

February 28, 2022
Joe Rinaldi Joe Rinaldi