Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Assessment: Website Performance Assessment

Start the Assessment
... Inbound Marketing Web Design
Close
website performance assessment start

Free Assessment:

Website Performance Assessment
Start the Assessment
Website Performance Assessment
Free Website Course
View Website Performance Assessment
website performance assessment start

Free Assessment:

Does your website build trust with buyers and bring in revenue?

Take this free 10 question assessment and learn how your website can start living up to its potential.

Forget Trends -- These Are Design Essentials for 2018 and Beyond. [Infographic]

By Nick Vendetta

Nick Vendetta also recommends this free website performance assessment.

Forget Trends -- These Are Design Essentials for 2018 and Beyond. [Infographic]

If you own a business, I’m sure you know how important it really is to have a website or an online presence, but to be successful online these days, having just a website won’t cut it.

You need good content, SEO, a marketing plan, AND not just a website, but a clean, professional website.

Free Assessment: Website Performance Assessment

While doing some research on new inbound marketing trends for the year, I came across this infographic from Tweak UX that stood out and I wanted to share.

Before we continue, let me just say that while I do agree with the points made in this infographic, I don’t really look at these methods as trends. These are essentials, super important in any year, especially our first point --- User Experience. I cannot agree more with this one!

Being a developer, this one definitely hits close to home as that’s the goal as a developer; to answer the question, “how do I make this easy for the user?”

Having a website that is easy-to-navigate, clean, and gets to the point is super important. If your site is frustrating your users, then you are doing it all wrong.

The next trend discussed is Content, which makes sense, because that’s what makes up your website. Having great, unique content is what sets you apart from the competition, grabs a reader's attention, and keeps them coming back.

It is also huge for SEO, which is our third point.

SEO is not just about content; having a speedy, having a mobile-first site is also important and will help you rank better.

The number four trend is Clear Design, which in my opinion, goes hand-in-hand with user experience.

While having a flashy, animation-filled website can standout and may seem impressive at first, we need to take a step back and make sure it’s getting the message across and is easy for the user to navigate. Also, how will it act on mobile?!

In actuality, these elements could make your CSS or javascript files bulky, slowing the site down, especially on mobile.

Even I have been guilty of this. I thought flashy effects and parallax were the bee’s knees, but they can distract from your actual lead gen goal. These need to be used sparingly and very strategically. The fifth trend is Staying Secure, which is a no-brainer, especially in this day and age.

It seems like every day you hear of a huge data-breach and all your data has been compromised. If you are storing customer data, make sure it’s highly protected and secure and that you have a privacy policy detailed for your users - and get an SSL certificate!

At number six on the list is Tracking ROI, where platforms like HubSpot come into play and can be super helpful. Having the ability to track conversions and the buyer’s journey can be a huge advantage, but tools like Lucky Orange, combined with HubSpot can take things even further.

Lucky Orange is a tracking tool that takes recordings and heat maps of your visitors, so you can watch where they click, how far they scroll down a page, and how long they are staying on the page. Insights like this really help you evaluate your user’s experience and journey and identify places for improvement.

The last “trend” on the list for 2018 is to Keep Evolving.

The internet is always changing and evolving, and will not wait for you.

It’s important you keep up with the new tools, techniques, and trends. Just this year, Google announced it will be focusing on mobile-first indexing, so sites that are not mobile-friendly or responsive will be at a disadvantage.

Like I said before, I don’t like calling these trends, because they’re just guidelines of good design today.

Check out the full infographic below!

 7 Web Design Trends to Boost ROI in 2018

 

website performance assessment start

Free Assessment:

Website Performance Assessment
Start the Assessment
website performance assessment start
website performance assessment start

Free Assessment:

Website Performance Assessment

Does your website build trust with buyers and bring in revenue?

Take this free 10 question assessment and learn how your website can start living up to its potential.

Topics:

Web Design
Infographics
Published on April 29, 2018

Recent Articles

5 Prep Secrets for a Smoother, More Successful Website Project Plan (+ Infographic)
May 16, 2022 • 8 min read
8 Best Content Management Systems for Digital Marketing in 2022
March 22, 2022 • 9 min read
How Much Does a Website Design or Redesign Cost in 2022?
March 8, 2022 • 9 min read
Website Redesign Checklist: The 12 Crucial Steps You Need To Be Successful
February 22, 2022 • 17 min read
Your 2022 Website Strategy Must Include These 6 Things
February 15, 2022 • 9 min read
11 Pricing Page Examples for Business Websites (Updated for 2022)
January 18, 2022 • 10 min read
8 Crucial Elements Every Homepage Design Should Have [+Video]
January 15, 2022 • 6 min read
What Does a Great Inbound Marketing Website Look Like in 2022?
January 10, 2022 • 11 min read
What Makes a Good Website Design? 7 Award-Winning Examples To Be Inspired By
December 18, 2021 • 9 min read
What Is a Learning Center and Why Does My Website Need One?
November 22, 2021 • 6 min read
7 Self-Service Tools on Business Websites to be Inspired By
September 29, 2021 • 7 min read
Google Shares New Tools to Audit Website User Experience
August 12, 2021 • 3 min read
New HubSpot CMS Hub Starter Tier Released for Growing Businesses
August 6, 2021 • 4 min read
ICYMI: Digital Marketing News Update for July 26, 2021
July 26, 2021 • 6 min read
ICYMI: Digital Marketing News Update for July 19, 2021
July 19, 2021 • 6 min read
What the Heck is Going on With All the Google Updates? (Content Lab, Ep. 54)
July 15, 2021 • 1 min read
8 Best Business Website Designs (Updated for 2022)
July 15, 2021 • 5 min read
ICYMI: Digital marketing news update for July 12, 2021
July 12, 2021 • 5 min read
Too many internal links in content can confuse Google about site structure
July 9, 2021 • 5 min read
Google July 2021 core update rolling out over next 2 weeks
July 2, 2021 • 4 min read
6 tips for building a great diversity and inclusion page (+examples)
June 29, 2021 • 7 min read
Google punts third-party cookie ban to 2023 for 'responsible planning'
June 25, 2021 • 6 min read
8 types of website performance metrics you should look at on a monthly basis
June 24, 2021 • 11 min read
Finally, Google page experience core update is rolling out
June 18, 2021 • 3 min read
8 Business Blog Design Examples That Keep Readers Engaged
June 16, 2021 • 6 min read