Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: Everything You Need to Know About HubSpot Marketing Hub

Read the Guide Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
... Inbound Marketing HubSpot
Close
Everything You Need to Know About HubSpot Marketing Hub

Free Guide:

Everything You Need to Know About HubSpot Marketing Hub
Read the Guide
Everything You Need to Know About HubSpot Marketing Hub
Free HubSpot Marketing Guide
View Everything You Need to Know About HubSpot Marketing Hub
Everything You Need to Know About HubSpot Marketing Hub

Free Guide:

Master the ins and outs of the HubSpot Marketing Hub before you get started

In this free guide, you’ll learn:

  • How to know if HubSpot is right for you
  • How to set up your HubSpot portal
  • How to truly get the most our of your HubSpot investment

What is HubSpot Missing? Here's What Our Experts Want to See Next

By Ramona Sukhraj

Ramona Sukhraj also recommends this free guide, Everything You Need to Know About HubSpot Marketing Hub.

What is HubSpot Missing? Here's What Our Experts Want to See Next Blog Feature

what-is-hubspot-missing-heres-what-our-experts-want-to-see-next.jpegWe all love HubSpot.

From its content and culture right up to its founders and of course its product. The company's software is a comprehensive, invaluable marketing tool that is constantly improving with new features, but like all consumers, we always want more! 

I approached a number of my IMPACT team members (from a variety of different departments and all avid users of the platform) and posed the question, "What HubSpot feature would you like to see next?"

Here's what they had to say:

Free Guide: Everything You Need to Know About HubSpot Marketing Hub

More social media integrations: "I love the social publishing tool. It makes life so much easier, but I still feel limited by it. I'd love to see the inclusion of Instagram and Pinterest in particular. Currently, Pinterest is counted as a source, but that's where the analytics and integrations end. With platforms like these really growing in popularity (and sometimes exceeding that of Facebook and Twitter) it only makes sense to bring them into the same location I can do all my other social media publishing from."

- Amanda LeClair, Client Resources Manager

A better way to view landing page conversion rates and submissions for all pages over a period of time: "I just ran into this the other day. We have a lot of older landing pages we're trying to take a deeper dive into. While doing this, I was having a really hard time sorting my landing pages by performance over the last 6 months. I believe this could be a very simple addition. On the landing pages tool main page, I would love to be able to view the performance results over a filtered time period, similar to how you can in the page performance tool. You can do this when you click into each landing page, but I want to see all my landing pages at once and in one view for a specific time period. Another option that would produce the same data I'm looking for would be if landing page conversion rates and submission data was available in the Page Performance tool main page."

- Bob Ruffolo, Founder & CEO

More Organization on the Backend: "I'm a neat freak when it comes to softwares as robust as HubSpot, so I'd love the ability to group site pages, CTAs, emails, etc into folders to keep navigating through piles of information as easy as possible.I think these few simple features would dramatically improve the usability of their backend and make the overall experience more efficient."

- Joe Rinaldi, Creative Supervisor

Deeper eCommerce integration: "I’d love to see deeper integration of eCommerce information. There are plenty of 3rd party integrations, but compiling the information into an awesome visualization similar to Sources would be HUGE.Taking the power of HubSpotand combining it with product promotion and analysis could lead to extremely interesting marketing campaigns based off past sales data and user interaction."

- Vin Gaeta, Account Strategist

A HubL Module for the Blog: "I would really like to see some improvements to the blog from a development standpoint. A HubL module that returns an array of all active topics might be especially helpful for some of our projects. In a scenario where a client might want something like a topic/tag cloud, this array would display all active topics rather than requiring an edit when a new topic is created. All it would take to add something to the tag cloud would be creating the topic and adding it to a published post -- No editing a page or development knowledge needed."

- Kyle Sheldon, Tech Architect & Sr. Front-End Developer

A Customizable Dashboard: "Visits, contacts, and customers are important, but some businesses also care about live demo requests, webinar registrants, consultations, etc. Yes, these are easily accessible once you create a smart list (and set the time frame), but then you have to go to a bunch of different smart lists, sources, landing pages, and other places to really collect all of your important numbers. Wouldn't it be easier if you could create the smart list (if needed), then add that to your dashboard to collect results from the current month? You'd be able to log in and see all of your main metrics in one spot for easy recording. This would be a true time saver and personal touch to each account, especially for some clients who want to see results but can't quite navigate through HubSpot yet."

- Kaitlyn Petro, Account Strategist

Customizable Social Publishing Options: "I know many people do their social different ways, but there should be a way to customize your scheduling options. When I'm trying to schedule multiple social posts at once, the platform automatically chooses the date that HubSpot feels is best fit for posting. While this is helpful, many of our clients post multiple times a day, especially on Twitter. I would prefer the option to have HubSpot just put the next chronological time. This would save me a lot of wasted time going through each post and changing the date and time. It would also be nice to set a customized option to automatically choose images for Facebook/Google+ post rather than putting the link preview."

- Karisa Egan, Marketing Coordinator

Bulk Tagging in the Blog:"I’d love to see a way to apply topics to blog articles in bulk. I’ve recently had to apply topics to hundreds of posts retroactively and it would've been more efficient if the dashboard had little checkboxes that allow characteristics/tags to be added without editing the post internally. It would also be a quicker way to pool similar posts and resources in a blog section. For example, you may not want create a topic for infographics when you make your first one, but once you have a dozen, it would be more helpful to your readers to have them all in one place."

- Derrick Weiss, Account Executive

The ability to send direct messages through the HubSpot social inbox: "Keeping up with on-going social engagement is essential in building and nurturing social traffic. It would be a fantastic resource to be able to not only interact through public tweets, but direct messages as well. The ability to send a personalized, private tweet to a major influencer or prospect could be the difference between a win and a loss and even strengthen your future inbound strategies through potential retweets, mentions, or even a guest blogging opportunity. Twitter is a strong social platform that can really help to drive traffic, but sometimes there needs to be some behind the scenes action to help this along."

- Gibson Starzynski, Account Strategist

What About the HubSpot CRM?

The ability to automate emailed pipeline reports: "The Deals tab within the CRM is an amazing tool to grab a snapshot of the pipeline. I would love the ability to have that snapshot automatically emailed to myself or others on the team as an organized report, every week. It would be very similar to the metric/trend reports that are sent from the marketing side of the software.

Having this report automatically compiled would save several steps during our weekly reviews and create alignment between Sales, Marketing, and the Leadership teams. There's also a great opportunity for Client Services to begin using the Deals tool within the CRM for their upsell opportunities and by automating those same reports for their department, further fostering alignment and keeping these opportunities in sight."

- Tom DiScipio, Partner & Chief Strategy Officer

How About You?

Do you agree or disagree with the members of our team? Is there something we missed? Let us know your thoughts in the comment section below. 

Everything You Need to Know About HubSpot Marketing Hub
Everything You Need to Know About HubSpot Marketing Hub

Free Guide:

Everything You Need to Know About HubSpot Marketing Hub

Master the ins and outs of the HubSpot Marketing Hub before you get started

In this free guide, you’ll learn:

  • How to know if HubSpot is right for you
  • How to set up your HubSpot portal
  • How to truly get the most our of your HubSpot investment

Topics:

HubSpot
Published on June 27, 2015

Recent Articles

Ultimate List of HubSpot Pros and Cons
January 8, 2022 • 20 min read
How To Optimize Your Marketing Automation Workflows With HubSpot (Tips)
November 12, 2021 • 11 min read
Top 13 Inbound Marketing & HubSpot Solutions Partner Program Agencies for 2022
October 29, 2021 • 8 min read
HubSpot Sales Hub: 18 Things Every Sales Rep Should Know How to Do (+ Videos)
October 28, 2021 • 5 min read
INBOUND 2021 Recap: Takeaways, Speakers, and Lessons Learned
October 25, 2021 • 7 min read
Need a HubSpot Specialist? Here’s How to Find and Hire the Right Candidate
October 22, 2021 • 5 min read
How to Get Sales Reps to Use the HubSpot CRM
October 18, 2021 • 4 min read
HubSpot and Data Privacy: How to Collect Contacts the Right Way
October 4, 2021 • 4 min read
INBOUND is Fast Approaching, Google Leads are Syncing, and Workflow Actions are Placeholding [Hubcast 275]
September 23, 2021 • 4 min read
How to Know When You’ve Outgrown HubSpot Sales Hub Starter
September 23, 2021 • 4 min read
How to Get the Most Out of Your 2-Week HubSpot Free Trial
September 13, 2021 • 5 min read
CMS Hub Starter, business unit add-on, and Stephanie does email validation on a giant database [Hubcast ep. 274]
August 27, 2021 • 3 min read
How much HubSpot do I need?
August 17, 2021 • 4 min read
New HubSpot CMS Hub Starter Tier Released for Growing Businesses
August 6, 2021 • 4 min read
HubSpot CRM review (updated for 2021)
July 27, 2021 • 8 min read
5 HubSpot Sales Hub Tips for Assignment Selling
July 23, 2021 • 7 min read
Custom email nurture reporting, a map hack, and are pop-up forms a thing of the past? [Hubcast 273]
July 22, 2021 • 3 min read
Get your sales team using your CRM platform in 5 easy steps
July 13, 2021 • 6 min read
HubSpot vs. ActiveCampaign: a head-to-head comparison
July 13, 2021 • 5 min read
Close rate reports, custom surveys, and Apple Mail ruining everything for email marketers [Hubcast 272]
June 24, 2021 • 3 min read
Is Your Inbound Marketing Working? Track These 4 Metrics to Evaluate Your Progress
June 15, 2021 • 5 min read
Operations Hub hot takes and college degrees [Hubcast 271]
May 27, 2021 • 2 min read
4 keys to an effective HubSpot strategy in 2021
May 7, 2021 • 6 min read
Think you’re paying too much for HubSpot? Here’s how to get your money’s worth
May 5, 2021 • 5 min read
I’m Hiring a Digital Marketer; Do They Need HubSpot Experience?
May 3, 2021 • 4 min read