Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Read the Guide Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
... Inbound Marketing Marketing Strategy
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Guide
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

What Should You Really Expect When Hiring a Designer? Here are 5 Things.

By Donny Wilson

Donny Wilson also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

What Should You Really Expect When Hiring a Designer? Here are 5 Things. Blog Feature

what-should-you-really-expect-when-hiring-a-designer-here-are-5-things-featuredSo you decided to hire a designer?

Let me be the first to say congrats! You’ve made a good decision entrusting your users in the hands of a single person.

You may be thinking at this point, what did I get myself into? Who did I hire? How do I talk to this person? The most important question that you should be asking is: what can I really expect?

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Who is a Designer Really?

Some people have this high-level view of designers as people who are way out in left field, creating art that happens to look good on the web. With a coffee in their right hand and a paint brush in their left, they are single handedly conjuring up creative magic for the masses like David Blaine.

As a designer myself, I LAWL on the inside at this because it’s the furthest thing from the truth.

While I do happen to know many artists that also do web design work they wouldn’t classify themselves as artists.

Generally speaking, these days, most designers wouldn’t stand out in a crowd. They are well-kept, professional people that you hired to do a job and solve problems. They just happen to have a passion for making things -- look good.

1. Designers will ask “why?”what-should-you-really-expect-when-hiring-a-designer-here-are-5-things-1

One of the most important attributes of a good designer is there tenacity to ask “why.”

This is probably the most important part of the designer’s job. Why do we need this CTA to be red or why do we need this hero image 90% opacity?

Designers never really lost that childlike curiosity that we all grew up with and annoyed our moms asking, “why is the earth round,” “why is the rain wet,” “why is the dog sleeping?”

It’s questions like these that seem to slip out of our day-to-day thought process that designers seem to always stress over. It’s exactly what you need.

2. A good designer is like a good electrician.

what-should-you-really-expect-when-hiring-a-designer-here-are-5-things-2

Take a minute to look around right now. Are you on a computer? Are you in a space that has lights? Electric heat?

Now imagine your lights flickered and went out… Sucks, right?

Now take a minute to think how often you even think about those things in your day to day life? Someone actually made those functions exist. (Maybe, thank an electrician next time you see one.)

In much the same way, good design is often unnoticed because it was so well-crafted to its audience that you wouldn’t even think about it until it wasn’t there any longer.

3. Designers are hired to create solutions, not art.

what-should-you-really-expect-when-hiring-a-designer-here-are-5-things-3

Now, of course, before you put me on the stake and drag me through the crowd, I admit designers do have a knack for making things looks beautiful. Creating beautiful things is what drives most designers.

People come to your site for content and design should encourage and emphasize that, not distract from it. As Jeffrey Zeldman once said, “Content precedes design. Design in the absence of content is not design, it’s decoration.”  

Design for the sake of making something “POP” is simply decoration and has no real value to you or your audience.

A good designer knows this and knows how to properly approach a design problem, from the ground up (wireframe > design).

I know you’ve all heard this before, but it can’t be reiterated enough in the design industry because it is so often forgotten. Function breeds good/beautiful form and simply put, form that precedes function is simply decoration.

4. A designer emphasizes the user.

what-should-you-really-expect-when-hiring-a-designer-here-are-5-things-4

Before the pencil even touches paper a good designer is putting themselves in your users’ shoes. If they can’t live and breath what your users are stressing and expecting, then they aren’t doing it right.

5. A designer works well with others. (Required!)

what-should-you-really-expect-when-hiring-a-designer-here-are-5-things-5

Contrary to popular belief, this is part of the job being a designer.

They are communicators, visually and verbally. Expect your designer to know how and why he chose to do something in their design. Don’t be afraid to ask why either because designers aren’t mind readers and we are all only human, so there could be oversight, in some cases.

Trust me, a good designer can handle criticism. To them, it’s not even criticism. They take it as an opportunity to perfect something they are creating. They crave it!

Get Excited!

Congratulations you have your own designer! Get to know them well because they will be a close part of your life and team for the next couple of months. Ask questions and be open to new ideas because they have many of both for you!

Have fun!

The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Marketing Strategy
Published on July 24, 2015

Recent Articles

Video Marketing: What Your 2022 Business Video Strategy Must Include
January 17, 2022 • 10 min read
8 Crucial Elements Every Homepage Should Have [+Video]
January 15, 2022 • 6 min read
5 Organizational ‘Cleanses’ To Start Your Year Off On the Right Foot
January 1, 2022 • 6 min read
What Should a 2022 Content Marketing Strategy Include?
December 30, 2021 • 9 min read
17 Business Blog Topics Your Audience Wants You To Write
December 24, 2021 • 11 min read
Brutally Honest Pros and Cons of They Ask, You Answer for Digital Marketing
December 7, 2021 • 10 min read
The Step-by-Step, 12-Month, DIY They Ask, You Answer Implementation Plan
December 2, 2021 • 16 min read
‘The Big 5’ Best Business Blog Topics That Drive Traffic, Leads, and Sales (+ Video)
November 26, 2021 • 9 min read
Why Trust Is the True Currency for Any Business
November 16, 2021 • 5 min read
How To Get Started With They Ask, You Answer: Your First 6 Months
November 11, 2021 • 11 min read
How a Lack of Sales and Leadership Buy-in Is Killing Marketing Morale Worldwide
November 9, 2021 • 6 min read
Free Inbound Marketing Courses and Training
November 5, 2021 • 5 min read
What is the Value of a Digital Marketing Consultant?
November 4, 2021 • 6 min read
Benefits of Online, Peer-to-Peer Learning for Digital Marketers
October 30, 2021 • 8 min read
How is IMPACT Different From Other Agencies?
October 27, 2021 • 5 min read
Why You Might Want to Hire a Marketing Coach Instead of an Agency for Your Business
October 26, 2021 • 7 min read
How To Become a Better Coach (for Business Consultants, Sales Coaches, and Marketing Strategists)
October 20, 2021 • 8 min read
How to Get Your Whole Team to Buy in to They Ask, You Answer
October 19, 2021 • 4 min read
Get Clients To Seek Your Approval, Not the Other Way Around (Podcast)
October 13, 2021 • 1 min read
Why Your Business Always Needs to Invest in Marketing — in Bad Times and Good (+ Video)
October 7, 2021 • 8 min read
How to Grow a Digital Marketing Agency (with Coaching Services)
October 6, 2021 • 6 min read
36 Eye-Opening Inclusive Marketing Statistics That Prove Its Power for 2022
October 6, 2021 • 6 min read
Hire Freelance Writers with Caution (Read this First)
September 27, 2021 • 10 min read
5 Key Elements of a Winning Inbound Marketing Strategy
September 14, 2021 • 14 min read
How to Get the Most Out of Your 2-Week HubSpot Free Trial
September 13, 2021 • 5 min read