Learn
Learn
Close

What is 'They Ask, You Answer'?

A revolutionary approach to driving more sales from your inbound marketing.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Certified Coach
Become a Certified Coach
Close

What Smart Marketers Do With Their Existing Blog Posts

What Smart Marketers Do With Their Existing Blog Posts Blog Feature

August 15th, 2014 min read

Screen_Shot_2014-08-14_at_2.05.33_PM-1Our top 3 most viewed blogs post from this month weren't published this month. 

In fact, they weren't even published this year. 

The beautiful thing about business blogging is that your content continues to build momentum over time.

While the post you put out this morning is busy stirring up attention, your existing posts are showing up on search engine results pages driving even more traffic and leads. 

So before you pile on another new blog post, consider what you're already working with. You see, the solution isn't always more content, but rather learning how to blog smarter, not harder

Instead of writing until you're spent, we've identified 5 tips to help you squeeze more results out of what you already have in place right now.

Update the CTA

It's likely that doing an audit of your existing content will help you turn up a lot of new conversion opportunities. 

If you're a HubSpot user, you can use the page performance tool to sift through your published posts to uncover what's seeing the most traffic. Once you take note of what's working, revisit each post individually to assess the call-to-action alignment. 

Maybe you published a blog post on social media last year but you didn't have an offer on social media until this year. Simply swap out the old call-to-action with the new offer to open up more relevant opportunities for conversions

The goal of this is to direct visitors from older, existing content, to newer, more relevant marketing resources. 

Refresh the Content

While your content strategy should focus content that will remain relevant and interesting beyond the passage of time, some posts will require upkeep. 

In order to sustain your readers needs over time, it's critical that you have a plan for regularly updating posts to ensure they remain applicable. 

If you're leaving outdated content up for grabs, you're putting your business at risk of losing credibility in the eyes of your readers. 

Revisiting your old content also serves as a great editing technique. 

As a content marketing manager on a small team, I write all day, everyday.

With that being said, I've found that when I revisit old blog posts it's easier for me to see the content for what it really is. With fresh eyes, I can more easily identify readability issues, spelling errors, and weak spots. 

Feed Social Media

Platforms like Twitter, Facebook, LinkedIn, and Google+ move at such a fast pace that it's likely that more than half of your followers didn't see your post from this morning let along your post from 3 months ago. 

 It's important to keep in mind that as your social following grows, you gain access to more and more people who may not have seen some of your existing posts. So rather than tweet them and delete them from your queue, find a way to filter them back in. 

After all, people's time lines are constantly changing. While your post about how to generate more leads may not have struck their interest 3 months ago, they could be having a slow month right now and find the resource incredibly valuable. 

Support The Sales Team

Every time you publish a post that pertains to buyer persona pain points, you're providing your sales team with a valuable resource to use on their next call or in their next email. 

Do yourself a favor and block out some time to sit down with a few members of your sales team. Ask them about the common questions, objections, and concerns that prospects call upon, and use this information to compile a list of resources for them. 

Next time a prospects raises a question, they'll have a resource of yours to send their way. This helps to build the credibility and trust necessary to close a sale. 

Create New Offers

Believe it or not, your blog archive is best equated to a treasure chest in terms of offer opportunities.

Rather than start from scratch, start by considering the common themes that you cover on your blog. (For us, we focus a lot on areas like content marketing, search engine optimization, and lead generation.)

You'll want to approach your blog content archive with these themes in mind in and effort to round up a handful of posts that share some common ground. 

With anywhere between 3-5 articles centered around one subject, you can then begin to string together a powerful piece of premium content that can be offered up in exchange for a visitor's contact information. 

This type of strategic repurposing had the ability to provide your business with a big return for just a little bit of effort. 

Here’s a secret: Video should be your best revenue driver. And it’s actually easier than you think.

Join us on July 20 for Video Sales and Marketing World 2021 and learn from industry experts who are crushing it with video. The best part? Every tactic and strategy you’ll hear about has already been proven to work … so you don’t have to.

Register now with an IMPACT+ Pro membership, free for 14 days.

Hurry, early pricing expires in on July 15th!

Register Now

Keep Scrolling to Continue Reading

Online, everywhere | July 20 | 9:00 AM - 5:00 PM ET

How can your sales and marketing generate more revenue? Video. And it’s actually easier than you think. Learn how at this one-day digital experience.
Register now with an IMPACT+ Pro membership
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Video can be your next best revenue driver. And it’s actually easier than you think. Learn how on July 20.
Register Now
Video can be your next best revenue driver. And it’s actually easier than you think. Learn how on July 20.