Filter By Topic or Audience:

Email Marketing

ESSENTIAL DIGITAL SALES & MARKETING INSIGHTS DELIVERED

"THE LATEST is the only email newsletter I read top-to-bottom. Every. Single. Time."

Three times a week, 30,000+ digital marketers and business leaders rely on IMPACT Director of Web and Interactive Content Liz Murphy's hand-curated email newsletter. It features the most important digital sales and marketing news, insights, and interviews, as well as personal stories and notable reads from around the web to inspire you... and (sometimes) make you laugh.

All the Digital News & Insights You Need In Under 5 Minutes

Subscribe to THE LATEST Email Newsletter

Email Marketing

18 email marketing best practices you need to know for 2021

By Kristen Harold on October 14th, 2020

Email Marketing

15 effective re-engagement email examples you’ll want to steal in 2021

By Ramona Sukhraj on September 11th, 2020

Email Marketing

How does the rise of dark mode impact your email marketing templates? (+ examples)

By Christine Austin on August 13th, 2020

Email Marketing

8 email newsletter mistakes that are killing your click-through rates

By Jessica Palmeri on July 20th, 2020

Email Marketing

What does Basecamp’s privacy-focused HEY email service mean for marketers? [IMPACT Toolbox June 2020]

By Morgan VanDerLeest on June 25th, 2020

News

Basecamp has a new email service called HEY — and it's a game-changer

By Joel Waggener on June 17th, 2020

News

Facebook confirms it's testing email marketing for business pages

By Ramona Sukhraj on June 11th, 2020

Email Marketing

How IMPACT grew its email newsletter to 40,000+ subscribers Ft. Liz Moorehead (Inbound Success, Ep. 141)

By Kathleen Booth on May 4th, 2020

Social Media Marketing

New report: Best times to post on social media during coronavirus (COVID-19)

By Liz Moorehead on May 4th, 2020

News

Google is blocking 18 million coronavirus scam emails every day

By Karisa Egan on April 27th, 2020

News

Business communications in the coronavirus (COVID-19) era: dos and don’ts

By Jolie Higazi on April 6th, 2020

Email Marketing

"How Morning Brew grew its email subscriber base to 1.8MM Ft. Tyler Denk" (Inbound Success Ep. 134)

By Kathleen Booth on March 16th, 2020

Infographics

10 email marketing tips to boost B2B sales [Infographic]

By Rachel Palmateer on February 8th, 2020

Email Marketing

Should you be buying email marketing lists in 2020?

By Kristen Harold on February 7th, 2020

Email Marketing

Email marketing services: 9 best options for all business types

By Stephanie Baiocchi on January 17th, 2020

News

According to a new report, Mailchimp owns 60% of the email market

By Arielle Gnann on January 13th, 2020

Email Marketing

What is the average email open rate?

By John Becker on December 4th, 2019

Email Marketing

7 best email newsletter examples for digital marketers (B2B and B2C)

By Liz Moorehead on November 11th, 2019

Email Marketing

What is the best time to send marketing emails in 2020?

By John Becker on November 7th, 2019

Email Marketing

"When cold email is still valid and how to do it right Ft. Nikki Elbaz" (Inbound Success Ep. 115)

By Kathleen Booth on November 4th, 2019

Email Marketing

Best email subject line examples: 16 world-class examples to inspire your next campaign

By Ramona Sukhraj on October 30th, 2019

Email Marketing

What is email marketing?

By John Becker on October 22nd, 2019

Blogging

How to create authentic human content your buyers will love (Content Lab, Ep. 35)

By Liz Moorehead on October 18th, 2019

HubSpot

Email newsletters, NPS survey updates, and Certified Dope doesn't mean glamorous [Hubcast 245]

By Carina Duffy on October 10th, 2019

Email Marketing

11 email marketing mistakes you need to stop making

By Jen Barrell on September 19th, 2019

Email Marketing

3 Ways to Improve Your Email Validation & Sender Reputation in 2020

By Bryan Jenkins on September 9th, 2019

Email Marketing

9 Real-World Reasons Duplicate Data Is Killing Your Marketing & Sales Returns

By Ryan Bozeman on August 30th, 2019

Email Marketing

"The Email Sequence Alex Berman Uses to Book Sales Calls with Billion Dollar Brands" (Inbound Success Ep. 105)

By Kathleen Booth on August 26th, 2019

HubSpot

HubSpot Email Marketing vs Mailchimp: Which Is Better?

By Joe Bachir on August 2nd, 2019

IMPACT Stories

3 Surprising Lessons from Sending 54 Issues of THE LATEST, Our 3X-Weekly Email Newsletter

By Liz Moorehead on July 8th, 2019

Interviews

List Hygiene & Email Deliverability: Getting Into Inboxes & In Front of Subscribers [Interview]

By John Becker on July 2nd, 2019

HubSpot

3 New Email Features You Can Access in HubSpot Now

By Iris Hearn on June 24th, 2019

HubSpot

Why You Should be Using HubSpot’s Smart Rules in Email Subject Lines

By Nicole Letendre on May 23rd, 2019

News

Mailchimp Now Offers Full Marketing Platform, Aimed at Small Businesses

By Justine Timoteo Thomas on May 15th, 2019

IMPACT Stories

6 Email Marketing Newsletter Lessons Learned from Sending 129 Issues of THE LATEST

By Ramona Sukhraj on April 4th, 2019

News

Google AMP Email Is About to Make Email More Lively Than It’s Ever Been

By Iris Hearn on March 29th, 2019

Email Marketing

"How AWeber Revamped Its Email Newsletter Ft. Liz Willits" (Inbound Success Ep. 83)

By Kathleen Booth on March 25th, 2019

Email Marketing

Images vs. No Images in Email Marketing Newsletters: Which Gets Better Results?

By Liz Moorehead on March 15th, 2019

Infographics

Why Every Brand Needs a Welcome Email in Their Strategy [Infographic]

By Ramona Sukhraj on March 10th, 2019

Content Marketing

The Best Marketing Newsletters: 8 We’re A Little Bit Obsessed With

By Ramona Sukhraj on February 27th, 2019