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Zach Basner

They Ask, You Answer Coach, Inbound and Video Workshop Trainer, Creator of the Facebook Group ‘Film School for Marketers’

Location: Charlotte, NC

Zach's Bio

IMPACT Director of Inbound Training and Video Strategy, Zach Basner is a transformational agent of change. Zach trains sales, marketing, and leadership teams around the world to embrace a culture of inbound within their organizations, empowering them to become the most trusted voice in their respective industries.

A charismatic, highly sought-after keynote speaker and consultant, Zach is known for his singular talent for inspiring audiences — both on stage and in the boardroom. He challenges business leaders and teams to to discover new ways to connect with their buyers, build trust, and, ultimately, increase revenue.

Zach is also the co-host of Film School for Marketers, a weekly video show and podcast (found on YouTube and Apple Podcasts) featuring expert insights on video content strategy, video production, video in the sales process, and more.

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Recent Articles by Zach

Inbound Marketing

How can the StoryBrand framework be used for inbound marketing?

By Zach Basner on July 21st, 2021

By Zach Basner on July 21st, 2021

For Organizational Leaders

Yes, They Ask, You Answer works for B2B companies (+examples)

By Zach Basner on March 3rd, 2021

By Zach Basner on March 3rd, 2021

Switching Marketing Agencies

Why have all of our previous inbound marketing agencies failed with us?

By Zach Basner on January 28th, 2021

By Zach Basner on January 28th, 2021

For Sales Leaders and Sales Teams

Sales enablement content: How do you get your resistant sales team to use it?

By Zach Basner on January 6th, 2021

By Zach Basner on January 6th, 2021

Marketing Statistics

74 digital marketing statistics you must know for 2021 planning

By Zach Basner on December 1st, 2020

By Zach Basner on December 1st, 2020

Video Marketing

YouTube SEO: 6 most common mistakes (and how to fix them)

By Zach Basner on November 25th, 2020

By Zach Basner on November 25th, 2020

Career

What's Happenin' in IMPACT+ (September 2020)

By Zach Basner on September 29th, 2020

By Zach Basner on September 29th, 2020

Website Design

What’s happenin’ in IMPACT+ in under 5 minutes! (August 2020)

By Zach Basner on August 26th, 2020

By Zach Basner on August 26th, 2020