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IMPACT teaches business leaders how to build high-performing teams that achieve extraordinary digital sales and marketing results through coaching, online training, and in-person experiences. We look forward to joining you on your journey to becoming a hero for your own company.
With more indexed pages come more leads, visitors, and authority for your business. To ensure you're getting the most out of this added SEO juice, check out this webinar on growth hacking your blog posts for SEO.
Let's face it, people always have and always will judge a book by its cover. While your title acts as a major selling point to encourage people to click and read your article, a high-quality image is equally as important. If you have a hard time finding royalty free images to use on your blog, check out this post.
3. 60% of consumers feel more positive about a company after reading custom content on its site. (Source: Content Plus) [Tweet this]
While many emails employ multi-column layouts for desktop, the single-column approach is far more mobile-friendly. Additionally, be sure that your buttons are large enough to be seen and accessed. (There's nothing worse than struggling to maneuver stubby fingers on a small screen.)
When writing emails, use this overwhelming statistic to your advantage. Check out how we addressed it on our recent blog subscribe email: "I get it. The thought of another email in your inbox seems like overkill. Typically I’d agree. But this isn’t just another email in your inbox. (HubSpot didn't name us Best Inbound Content for nothin'.)"
Give the people what they want. While this statistic applies to many businesses, be sure that you reference your buyer personas to ensure that you're adhering to their preferred form of communication. The more in-tune you are with their preferences, the better results you'll see.
According to MailChimp, “the best subject lines tell what's inside, and the worst subject lines sell what's inside.” To ensure that your emails get opened, focus on being as explicit as possible.
10. Personalized emails improve clickthrough rates by 14% and conversion rates by 10%. (Source: Aberdeen) [Tweet this]
Personalization in the subject line (whether it be first name or company name) helps to engage recipients by conveying a unique email experience that makes them feel less like a nameless, faceless number in your database, and more like a friend.
Use your time wisely. To avoid running out of time to answer questions at the close your webinar, be sure to run through it several times in advance to prepare. If you can't get to all of the question, make note of them and follow up with an email or blog post that aims to answer them all.
While Tuesday was reported to be the most popular day, nothing beats testing out different days yourself. You may find that you're competing with too many other webinars on Tuesday. If that's the case, try Wednesday (it came in second.)
Don't limit your promotion to just the live webinar. While you should email out a recorded version of your webinar to those who registered, you can also create a landing page for the recorded version to generate even more leads.
14. 32% of people reported that they prefer to attend webinars at 11 AM, 26% at 10 AM, 15% at 9 AM, 9% at 12 PM, and just 7% after 12 PM. (Source: GoTo Webinar) [Tweet this]
When it comes time to pick a time for your webinar, lean towards the morning hours as opposed to the afternoon.
Haven't hosted a webinar yet? What are you waiting for?
16. 44% of people are most likely to engage with branded content on social media that has pictures. (Source: Performics)[Tweet this]
The investment in high-quality visuals is worth every penny. We use both Shutterstock (paid) and Canva (free) to ensure that our tweets are accompanied by something pretty.
17. Shorter social media posts (those less than 70 characters) do much better in terms of engagement than longer posts. (Source: Vitrue) [Tweet this]
When it comes to social, keep it simple. The average length (with spaces & a shortened link) of our most-retweeted tweets from this year was 110 characters. While this is a bit longer than the recommended70 characters, there was still plenty of room for retweeting and added commentary.
To ensure that you're not missing out on compliments or complaints, consider employing a social media monitoring tool. We use HubSpot's Social Inbox to monitor mentions of our brand that we haven't been tagged in to avoid leaving any outreach undiscovered.
Respond to everyone. Whether you're answering questions or thanking people for sharing your content with their audience, every engagement matters.
20. 46% of web users look towards social media when making a purchase. (Source: Go-Gulf) [Tweet this]
In the discovery phase, prospects often turn to social media to make judgments about a brand. When they land on your account, make sure they you're giving them something worth their while. A consistent stream of both your own resources and articles that you've found helpful should do the trick.
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