Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Read the Guide Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
... Inbound Marketing Marketing Strategy
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Guide
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

5 Mistakes You Don’t Want to Make During Your Pitch Meeting

By Carly Stec

Carly Stec also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

5 Mistakes You Don’t Want to Make During Your Pitch Meeting Blog Feature

5_mistakes_you_dont_want_to_make_at_your_pitch_meetingReady to scale your software company, but feeling not quite as ready for the pitch meeting?

It's only natural.

But with aggressive growth goals like yours, you can afford to let your nerves decide your fate. 

First impressions here are everything, which is why we've detailed 5 trip-ups to check at the door when you walk into your pitch meeting.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

You don't know what problem you're solving

"If you don’t have a clear vision of the problem you're going to solve, you don’t even have a product or a messaging platform", says HubSpot's Meghan Keaney Anderson

With that being said, before you walk into a pitch meeting, it's incredibly important that you're well-versed in the following:

The problem: What problem does your software aim to solve? Is this a problem that a large group of people experience? Is it a rational need or an emotional one?

The solution: How does your software solve this problem? How will you reach the market? How much work is required for customers to implement your solution?

Your presentation is too long

"They either like what you have within the first 5-10 minutes or they won’t like it at all. You have to figure out how to get people’s attention as quickly as possible and get them excited." - Neil Patel

If you have an opportunity to present your software to a VC or angel investor, you'll want to use their time wisely. 

If you're preparing a slide deck for your presentation, keep it short. You want to be sure that you allow yourself enough time to demonstrate where your software fits into the market, your understanding of what it takes to reach that market, opportunities for profitability, and the role of your competitors. 

While it may seem like a lot to cover, plan accordingly. Spell out what you want to say before hand and work towards finding a way to get your point across with as few words as possible. 

Also, don't fail to leave enough time for questions, as it's likely that investors will have several. Look at the Q&A portion of your meeting as an opportunity to showcase your expertise. The more prepared you are for the questions they ask, the more they'll know that you took the time to do your research. 

You fail to highlight your team

Investors want to know that you not only have a great software, but you also have a solid team to carry out everything.

For some, the team backing your idea is easily just as important as the idea itself. The reason being that insight regarding the relationship between team members, related experience, educational backgrounds, and previous ventures can help investors determine if they are the right fit. 

Investors typically look for visibly strong management teams with a strong business sense. They look to avoid investing money in ventures that appear high risk, so to avoid uncertainty, focus on highlighting your team's ability. 

Your projections are unrealistic

Avoid assumptions in your projections.

Of course investors are interested in numbers; your song and dance doesn't amount to much without them. However, unrealistic projections will lead investors to lose interest in your pitch. 

While this certainly doesn't mean that you should shadow your confidence, made up numbers won't go unnoticed. In order an investor to buy into your projections, you must be able to clearly articulate why and how they are attainable. 

Expect and prepare for push back. 

You didn't read up on the investors

Don't fail to do your homework when it comes to the background of the investor(s) you are working with. 

Understanding where they come from, what ventures they're currently involved in, and where they have taken businesses to in the past will help to assist the progression of the meeting. 

At the very least, they'll be impressed that you took the time to do your homework.

The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Marketing Strategy
Published on August 26, 2014

Recent Articles

Video Marketing: What Your 2022 Business Video Strategy Must Include
January 17, 2022 • 10 min read
8 Crucial Elements Every Homepage Should Have [+Video]
January 15, 2022 • 6 min read
5 Organizational ‘Cleanses’ To Start Your Year Off On the Right Foot
January 1, 2022 • 6 min read
What Should a 2022 Content Marketing Strategy Include?
December 30, 2021 • 9 min read
17 Business Blog Topics Your Audience Wants You To Write
December 24, 2021 • 11 min read
Brutally Honest Pros and Cons of They Ask, You Answer for Digital Marketing
December 7, 2021 • 10 min read
The Step-by-Step, 12-Month, DIY They Ask, You Answer Implementation Plan
December 2, 2021 • 16 min read
‘The Big 5’ Best Business Blog Topics That Drive Traffic, Leads, and Sales (+ Video)
November 26, 2021 • 9 min read
Why Trust Is the True Currency for Any Business
November 16, 2021 • 5 min read
How To Get Started With They Ask, You Answer: Your First 6 Months
November 11, 2021 • 11 min read
How a Lack of Sales and Leadership Buy-in Is Killing Marketing Morale Worldwide
November 9, 2021 • 6 min read
Free Inbound Marketing Courses and Training
November 5, 2021 • 5 min read
What is the Value of a Digital Marketing Consultant?
November 4, 2021 • 6 min read
Benefits of Online, Peer-to-Peer Learning for Digital Marketers
October 30, 2021 • 8 min read
How is IMPACT Different From Other Agencies?
October 27, 2021 • 5 min read
Why You Might Want to Hire a Marketing Coach Instead of an Agency for Your Business
October 26, 2021 • 7 min read
How To Become a Better Coach (for Business Consultants, Sales Coaches, and Marketing Strategists)
October 20, 2021 • 8 min read
How to Get Your Whole Team to Buy in to They Ask, You Answer
October 19, 2021 • 4 min read
Get Clients To Seek Your Approval, Not the Other Way Around (Podcast)
October 13, 2021 • 1 min read
Why Your Business Always Needs to Invest in Marketing — in Bad Times and Good (+ Video)
October 7, 2021 • 8 min read
How to Grow a Digital Marketing Agency (with Coaching Services)
October 6, 2021 • 6 min read
36 Eye-Opening Inclusive Marketing Statistics That Prove Its Power for 2022
October 6, 2021 • 6 min read
Hire Freelance Writers with Caution (Read this First)
September 27, 2021 • 10 min read
5 Key Elements of a Winning Inbound Marketing Strategy
September 14, 2021 • 14 min read
How to Get the Most Out of Your 2-Week HubSpot Free Trial
September 13, 2021 • 5 min read