Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Read the Guide Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
... Inbound Marketing Content Marketing
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Guide
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

5 Traits of a Bona Fide Content Marketer

By Carolyn Edgecomb

Carolyn Edgecomb also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

5 Traits of a Bona Fide Content Marketer Blog Feature

 

5 Traits of a Bona Fide Content MarketerTraditional marketing was all about talking at people. Today, that is no longer true.


It's about content marketing and talking with people.


Content marketing has become the online business equivalent of jeans that don't make your butt look big.


Effective content marketing gets people to know and trust your brand.


A great content

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

marketer will be able to develop that trust through storytelling and providing relevant content.


In order for your content to leave an impression on your audience, there are certain attributes of a content marketer you should look for.


Does Your Content Marketer Have These 5 Traits?


1. Curiosity


This isn't a story about how "curiosity killed the cat." It's about a marketers love of research and educating people.


A true content marketer dives feet first into an ocean of data and information. They want to set the stage by providing their audience with value. And who doesn't love statistics?


Statistics are great for validating and supporting your claims.


Those individuals, who aren't passionate, consider spending time researching a mindless task. And with so much information and data available across the vast span of the Internet, it's just waiting for a curious marketer to discover it.


Who would have thought that the best place for a link in a tweet would be within the first 25%? You probably didn't know that. Whenever you're on Twitter, anywhere from 80 to 95 percent of  the tweets you see the links is at the end of a tweet.


Great content marketers don't rely solely on data and research conducted by someone else. They enjoy getting their hands dirty; conducting their own studies.


2. Collaborative Mastermind


Everyone can write, but that doesn't mean they can capture the attention of readers and pull them in.


A great article will get right to the point, include personal stories and experiences, it will convey value, entertain your readers, and educate them all within the 300 to 1000 words within the article.


They're shear genius'.


They have the ability to identify new angles and approaches to telling a story and educating their readers. Knowing where the line between boring and monotonous meets ridiculous, is key and something they have down to a tee.


Knowing when to stop writing is key. Content marketers know that there isn't a page limit. You aren't in high school or college where you had to write a 20-page paper or at least 2,000 words. It's safe to say that a lot of those extra paragraphs and words were only included to reach the page or word length.


When it comes to writing content for your blog, ebook or website; any good content marketer will tell you to stop when you've successfully made your point. Besides who wants to read a blog article that never ends.


3. Social Media Savvy


When you have a question about social media or aren't sure if you should be using a certain platform or social network, who do you ask?


It's probably your content marketer. If they aren't spending their day researching and developing content, they're testing out the newest social media tools and platforms.


They also know where your audience is hanging out. Making it easy for them to distinguish what type of content and format will capture your audiences attention.


4. Communicator


This is extremely obvious. If you're unable to communicate, you have no chance at making it as a content marketer.


I'm not talking about someone whose an introvert or an extrovert, I'm talking about someone who well versed who also listens and pays attention to their audience.


Communicating isn't always about talking. It's about listening. Being able to listen, helps marketers improve their ability to influence, persuade and negotiate. They take the time to understand the pain points, needs, and interests of their target audience.


Have the ability to communicate  across a wide array of different mediums, not just through blog articles. Other mediums can include infographics, webinars, social media, website content, case studies and videos.


5. Passion


Passion is ultimately the most important trait a content marketer can have. We all know that passion isn't something you can fake.


It is easy to see how passionate someone can be. If you aren't, you can tell through their content. Often times it will be boring, irrelevant, and doesn't provide any value.


Content marketers live and breath everything that's involves writing and researching to provide their target audience with value. If they aren't providing value, they aren't transforming the experience of their audience.


Passion isn't just about telling the facts. They are building a relationship. Don't forget to include your personality within your content. No one wants to read something that just states fact after fact.


Passion is about creating a remarkable experience, that keeps bringing readers back to your blog and website.

The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Content Marketing
Published on August 5, 2013

Recent Articles

Long Form vs. Short Form Content: Which Is Better For Your Business?
January 3, 2022 • 9 min read
What Should a 2022 Content Marketing Strategy Include?
December 30, 2021 • 9 min read
How To Write About Your Competitors on Your Business Blog or Website
December 27, 2021 • 12 min read
17 Business Blog Topics Your Audience Wants You To Write
December 24, 2021 • 11 min read
Outsourcing Is Broken: Why We Need To Rethink the Relationship Between Client and Agency
December 10, 2021 • 6 min read
22 Best Content Marketing Tools and Apps for 2022
December 4, 2021 • 14 min read
‘The Big 5’ Best Business Blog Topics That Drive Traffic, Leads, and Sales (+ Video)
November 26, 2021 • 9 min read
Who Should Be On Your Content Marketing Team? 5 Critical Positions
November 23, 2021 • 9 min read
What Is a Learning Center and Why Does My Website Need One?
November 22, 2021 • 6 min read
Content Managers: Use This Step-by-Step Guide to Create the Content Your Team Needs
October 15, 2021 • 10 min read
How to Organize Content on Your Website
October 5, 2021 • 6 min read
Inbound marketing success: Building a healthy content pipeline
September 10, 2021 • 7 min read
How to Write a Pillar Page (With Examples)
August 30, 2021 • 13 min read
The Best Sales Enablement Tools for Your Team in 2021
August 30, 2021 • 11 min read
Content Manager Job Description for Marketing Teams (All Industries)
August 24, 2021 • 9 min read
7 Content Marketing Mistakes You’re Probably Making [+Fixes]
August 20, 2021 • 9 min read
7 Content Marketing KPIs You Must Be Tracking In Your Strategy
August 18, 2021 • 12 min read
How much does marketing news really matter? (Content Lab, Ep. 56)
August 13, 2021 • 1 min read
How Inclusivity Can Supercharge Your They Ask, You Answer Content (Content Lab, Ep. 55 ft. Ramona Sukhraj)
July 29, 2021 • 1 min read
What It Takes to Dominate Organic Search, ft. Jeff Coyle of MarketMuse (Inbound Success, Ep. 205)
July 26, 2021 • 34 min read
Data: 'Funny' seniors imagery is not only demeaning, it's inaccurate
July 21, 2021 • 4 min read
How Can the StoryBrand Framework Be Used for Inbound Marketing?
July 21, 2021 • 6 min read
17 Best Content Marketing Platforms for 2021
July 19, 2021 • 9 min read
How to Create a YouTube Channel for Business (+ Examples)
July 16, 2021 • 7 min read
What the Heck is Going on With All the Google Updates? (Content Lab, Ep. 54)
July 15, 2021 • 1 min read