He’s making a list. He’s checking it twice. He’s going to find out if your marketing’s naughty or nice.
Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022
In all seriousness, with the end of the year rolling around it makes sense to do a quick stop check and make sure your practices won’t land you on the naughty list.
With marketing advancing as fast as it is, it’s easy to fall behind the curve, so take a minute to make sure you are following best practices with these five examples.
If not, new year's resolutions are only a few days away!
1. Not Having a Blog
It doesn’t matter if you are a Fortune 500 or a local mom & pop, you can benefit from blogging.
Often, I find that companies are hesitant to start blogging because they are not sure if it will work for them, or they tried it and didn’t see the results they were looking for. Let me set the record straight: over 60% of our page views this year were on our blog.
If we were to delete our blog, we would lose over half of our traffic instantly and considering that every one of our blog articles has multiple conversion opportunities, I would bet that traffic to the rest of our site would plummet as well.
If five people mark it as spam, they automatically suspend your account. Remember, the people on these lists don’t know you and they won’t hesitate to mark your email as spam. This not only hurts your reputation, it could hurt your deliverability with even contacts who have opted in.
Back during the younger years of internet, the Inventor of the Internet (I feel like that’s his official title), Tim Berners-Lee, said something that has lead to the creation of an internet for everyone:
“The power of the Web is in its universality. Access by everyone regardless of disability is an essential aspect.”
What does this mean to you? Make sure you make your site accessible. This includes, but is not limited to:
Including Alt-Tags on your images. They’re there for people who cannot see your images (and for search engines to crawl).
Making your website device agnostic (read: responsive & cross-browser friendly)
Using semantic markup (that’s developer talk for using tags the way they were intended)
Not only is not using social media a missed marketing opportunity, it can weigh negatively against people's perception of your business.
Social media is in many ways a form of social proof. I know when I search for local businesses, Facebook, Google+, and Yelp reviews, and activity on social media weigh into my decision-making process; the lack of these things is a huge red flag to me.
Trying to get started or ramp up your social media accounts presence? Check out this eBook to help.
We Will Bring You Diamonds, Not Coal.
If any, or all, of these examples sounds like you, have no fear. Successful marketers are constantly improving.
Luckily for you, this blog is an incredible resource containing the basics to improving in all these areas. If you don’t find the answers to your questions, click the little button below and get in touch with me. I would be happy to help.