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John Bonini

By John Bonini

Jan 21, 2013


Working With Marketing Agencies
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Working With Marketing Agencies

5 Ways to Heat Up your Campaign with an Inbound Marketing Agency

John Bonini

By John Bonini

Jan 21, 2013

5 Ways to Heat Up your Campaign with an Inbound Marketing Agency

The following is an excerpt from IMPACT's popular ebook, "10 Reasons to Hire an Inbound Marketing Agency." For more expert tips on how inbound marketing can transform your business, be sure to check out the full ebook.

Most marketing agencies have one thing in common; they're trying to sell you on themselves.

However, when it comes to inbound marketing, most agencies are actually trying to sell you on the methodology itself, preferring to let the the facts as well as changes in the industry speak for themselves.

Therein lies the monumental difference; "here's how we can help you," versus "here's how inbound marketing will help you."

Staying with theme of the latter, we've put together a guide detailing the 10 ways an inbound marketing agency will help you transform your entire campaign. We've included the first 5 here.

If you're interested in checking out all 10 tips, be sure to continue reading the free ebook here.

Your Team is Already Working Full Time

If you’re like most companies, then you know that your team is already not only wearing several different hats, but the time that they have to dedicate to each of their tasks is already stretched as far as it is. There’s a slim chance that anyone in your company has the time to fully dedicate themselves to learning about all of the strategies involved in having a successful online marketing campaign. You also have to ask yourself: is it even fair to ask someone in your company to take on the responsibility of learning about:

  1. Blogging
  2. SEO
  3. Twitter
  4. Facebook
  5. Content Marketing
  6. Offer creation
  7. Landing pages
  8. Calls to action
  9. Email marketing
  10. Lead nurturing
  11. Measuring analytics

...and that’s just the beginning of it all!

Being overworked is no laughing matter. Apart from causing stress and general dissatisfaction with life, being overworked increases the risk of disease, an increase in sleep disturbance, less time with family, and is actually counter productive to your company.

Less Expensive

One thing about inbound marketing is for sure: it’s a lot less expensive than outbound marketing strategies! First, consider how inbound marketing leads cost significantly less than any outbound marketing efforts:

Consider how much money you’d waste on buying out a tradeshow booth or printing materials for a direct mail campaign. Now think about how cost effective online marketing methods can be. A blog can be free. Social media is free. Even e-mail marketing software can be free. When you price out the different costs involved in inbound and outbound marketing, you will quickly see just how many savings are to be had with inbound marketing.

Faster Return on Investment

Blogs, in particular, are credited in creating a higher return on investment. As the chart below shows, however, blogs are not only a great way to increase your sales, but they’re also an effective way to build company trust and nurture your leads.

Businesses have also recognized that they are gaining a lot of customers from social media outlets, like blogs, LinkedIn, Facebook and Twitter:

Access to Better Marketing Tools

If you aren’t familiar with inbound marketing, or if it’s been more than a couple of years since you left school, you’re undoubtedly behind the times when it comes to online marketing. New and improved tools are being created every single day to help measure, analyze and determine the best ways for companies – including your competitors – to make money with their online venture.

HubSpot provides some of the very best marketing tools out there on the web, and is often the top choice of the best inbound marketing agencies and firms worldwide.

If you have done a bit of research into marketing tools, you’ve undoubtedly heard about Google Analytics, StatCounter, and other similar tools. While these are free and accessible, if you don’t know what to do with the tools, then what use are they to you? Even more important, if you don’t know how to interpret the data that you’re receiving, is that data of any use? Not really.

Inbound marketing firms will not only know what these specific stats all mean to your business and your profits, but they also will gladly sit down with you an teach you how to use these tools and interpret the results. Their job isn’t to keep this information top secret; their job is to set you up for success and teach you about all that you need to know when it comes to inbound marketing. Agencies also have access to tools that are far more intuitive and in depth than Google Analytics and other similar tools.

Search Engine Optimization

In the final graph above in the “Generate more Leads” segment, you’ll see that 3/4 of all businesses credit search engine optimization, or SEO, as being the primary reason for an increase in leads.

The other 1/4 of businesses are obviously doing SEO incorrectly.

SEO plays a huge and important role in how visible your company is online. It’s important locally, and it’s important internationally. The thing that boggles the minds of those inexperienced with SEO is just how much goes into it. Some factors that play a huge role in SEO includes:

  • Keywords and keyword phrases
  • Blogs & blogging frequency
  • Social media sites and social media presence
  • Web page optimization
  • Video marketing campaigns

SEO requires a lot of effort and really takes every piece of your online marketing efforts into account. Those who are new to SEO focus on one thing and one thing only: keyword density.

But there’s a lot more than having the right keywords and the right keyword density to making sure that your website shows up on the first few pages of Google or Yahoo!, and an inbound marketing agency will know exactly what is required to make that happen.

Continue reading full ebook...

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