Skip to main content

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.


Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.


HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free Assessment: How does your sales & marketing measure up?


Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Donny Wilson

By Donny Wilson

Aug 21, 2015


Lead Generation
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Lead Generation

7 Design Tips to Drastically Improve Homepage Conversions

Donny Wilson

By Donny Wilson

Aug 21, 2015

7 Design Tips to Drastically Improve Homepage Conversions

7-design-tips-to-drastically-improve-homepage-conversionsSo your homepage isn’t converting the way you thought or would like it to?

We recently re-designed a homepage for one of our clients, PeopleDoc, with that very challenge in mind. We wanted to create the best possible solution for their industry. To do this we had to analyze a few different key elements on their page. We had to:

  • Layout a way for the user to have an easily navigable path through the page

  • Figure out a way to include an attractive video in their hero to showcase their software

  • Design a way to showcase relevant stats for their buyer personas

  • Showcase reliable social proof

  • Find a way to easily convert anywhere they happened to be on the page.

Here's how we did it!

1.Give clear direction/Create an easy user flow.

Have a clear and concise message right off the bat. Optimize your value proposition!

Arguably the most important element of making the right first impression is the value prop. Design this to be easily understood, concise so the user knows exactly what it is you can do for them, and ensure that it is prominent enough to be noticed precisely when the page loads.

2. Do not clutter the page with useless elements.

Decide what works with the goal in mind. Keep your personas in mind and cut the rest out!

This is much easier said than done. Most cases that I have experienced in either a redesign or newly designed site is the tendency to cram every bit of content and elements above the fold.

This may have been good practice in the past but nowadays users, young and old, know (and expect) to scroll once they land on a page. With that in mind, the focus should be to arrange the “story” of your page in such a way for your target audience so that they enjoy scrolling past the hero.

3. Design with the user in mind.

(who we are -> how we can help you -> heres others that we have helped -> let’s get started!)

As I was saying, keep your user in mind when structuring the content on your site. Try to envision what would be the most important information and ensure that they can easily access it once they land on the page.

4. Use a video!

Videos have shown to convert 70% better than those without.

When at all relevant or possible use a video. A study from marketing profs shows that simply putting a video can drastically increase your conversion rate. How simple!

Here are some tips when thinking about creating your video:

  • Keep it under 2 minutes

  • Use visuals and imagery. If your video is made up of just stats, numbers, and charts, you’re not using the medium to its full potential.

  • Give them the elevator pitch, not the hour-long presentation on your growth charts and financial diagrams. That sort of video is valuable somewhere else but for your homepage.

Overall, make your video informational, but short and to the point. Keep it short and sweet, trust me. Itll be easier to make (cheaper) and much easier for your user to digest a short video than a long one.

5. Show stats that relate to the persona's pain points

Show stats that will actually relate to the user

This means show only the stats that the user will find valuable. Again, they don’t really care how much money you made last year. What they really want is how you helped people in the past and how you can help them in the future.

Also, remember to be honest. This is very important. Do not lie to your audience by faking or exaggerating stats. This could not only be crushing to your street cred, but also be extremely harmful to your trust building initiatives.

6. Provide reliable social proof

Once again, don’t lie. Put exactly what your generous client provided you as a testimonial. The value here is simply showing that your service or software is actually being used in real life and delivering real results for real people. Real people sometimes aren’t good at testimonials. *shrug*

7. Position a way to convert at any point on the page

Have a CTA in the header/hero

Giving a clear way to convert is probably a no-brainer, but this is forgotten so many times. Give the user an over-the-top, obvious way to convert at the top of your page.

Here are some tips:

  • Use contrasting colors for your below the funnel offer

  • Use real verbiage when creating the button

  • Position it so that it is second in line on the hierarchy stack. (Right after the value proposition)

  • Use a sticky nav to always give the user a way to convert

What we have found with converting users on homepages is that giving the them an obvious CTA that stayed with them to any point on the page provides them with a clear path to take action whenever they were ready.

  • Show the BOFU CTA in the footer

The idea here is to ensure that the CTA is accessible from anywhere but not be overwhelming with it.

For example, in order to not be overwhelming to the user, in the case above, we included the CTA in the value proposition. After scrolling, it is in the fixed navigation, and finally once the user reaches the footer the navigation will go away revealing the CTA in the footer.

It creates a nice user interaction as they scroll and by simply removing elements and adding elements generates focus exactly where we want their focus to be.

Key Takeaway

So if you are having trouble getting your users to convert on your homepage, keep these tips in mind. If you have any questions, we would love to help. Talk to us or submit your site to our Website Throwdown.

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Related Articles

Should You Still Gate Your Content in 2024?

October 5, 2023
John Becker John Becker

Demand Generation vs. Lead Generation: What’s the Difference?

April 10, 2023
Kristen Harold Kristen Harold

35 Landing Page Examples to Inspire Yours

January 26, 2023
Ramona Sukhraj Ramona Sukhraj

Here's Why You Keep Getting Garbage Inbound Marketing Leads

December 19, 2022
Jessica Palmeri Jessica Palmeri

How To Grow Your Email List: 13 Savvy Tips To Try in 2023

November 22, 2022
Ramona Sukhraj Ramona Sukhraj

Increase Landing Page Conversion Rates With These 3 Simple, Powerful Hacks

June 2, 2022
Hannah Woods Hannah Woods

20 Tips for Optimizing Your Business Blog Articles for Conversions

April 21, 2022
Jen Barrell Jen Barrell

How To Make Each Lead Capture Form a Conversion Powerhouse

April 8, 2022
Carolyn Edgecomb Carolyn Edgecomb

The Selling 7: 5 Best Landing Page Video Examples

December 23, 2021
Zach Basner Zach Basner

Rethinking Your Approach to B2B Lead Gen, ft. Chris Walker (Inbound Success, Ep. 200)

June 21, 2021
Kathleen Booth Kathleen Booth

What is the Content Marketing Funnel and How Does It Work?

June 2, 2021
Kimberly Marshall Kimberly Marshall

What is Lead Nurturing?

May 28, 2021
Kimberly Marshall Kimberly Marshall

88 compelling words and phrases to prompt website visitors into action [Infographic]

April 24, 2021
Kaitlyn Petro Kaitlyn Petro

What is Conversion Rate Optimization? (Definition, Examples, and Tips)

March 31, 2021
Jolie Higazi Jolie Higazi

What is a good average landing page conversion rate?

March 12, 2021
Christine Austin Christine Austin

Call-To-Action Examples: 31 Designed to Earn Clicks and Generate Leads

March 11, 2021
Karisa Hamdi Karisa Hamdi

6 Reasons You're Not Generating Leads With Your Blog Content

November 9, 2020
Justine Timoteo Thomas Justine Timoteo Thomas

9 keys to building an effective landing page [Infographic]

October 3, 2020
Steve Polito Steve Polito

5 effective strategies for decreasing bounce rates on a blog article

August 25, 2020
Kevin Phillips Kevin Phillips

7 savvy tips to boost conversions in your retail e-commerce store

July 17, 2020
Pratik Dholakiya Pratik Dholakiya

Why Your “Read More” CTA May Be A Conversion Killer (& 12 Better Options)

March 5, 2020
Ramona Sukhraj Ramona Sukhraj

6 most common lead generation website problems (and how to fix them)

January 28, 2020
Jen Barrell Jen Barrell

Facebook ads help: Why are my ads not converting?

January 20, 2020
Rachel Palmateer Rachel Palmateer

11 Best Examples of Lead Generation Website Designs

January 20, 2020
Justine Timoteo Thomas Justine Timoteo Thomas

Top 9 proven lead generation ideas you need to try in 2020

December 3, 2019
Ali Parmelee Ali Parmelee