Director of Demand Generation, 10+ Years of Digital Marketing & Lead Generation Experience
Location: New Haven, Connecticut
Kristen is a seasoned marketer with over 12 years of experience. With a B.A. in Communications from Manhattan College, Kristen started her career in marketing in the TV production industry and has worked across music, media, and events. Kristen has had the pleasure of working with brands like Spotify, Facebook, and Google to create compelling marketing activations and campaigns across the globe to drive their B2B goals.
As Director of Demand Generation for IMPACT, Kristen is tasked with driving interest and lead generation for the agency’s services and events. In approaching any aspect of marketing, Kristen believes in strategically applying data insights without forgetting the people behind it to tell the most effective story. Impact’s dedication to empowering its clients is what led Kristen to join the team.
Outside of work, Kristen enjoys painting, traveling, trying new restaurants and spending time with her rescue dog, Katie.