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Kristen Harold

Director of Marketing, 10+ Years of Digital Marketing & Lead Generation Experience

Location: New Haven, Connecticut

Kristen's Bio

Kristen is a seasoned marketer with over 12 years of experience. With a B.A. in Communications from Manhattan College, Kristen started her career in marketing in the TV production industry and has worked across music, media, and events. Kristen has had the pleasure of working with brands like Spotify, Facebook, and Google to create compelling marketing activations and campaigns across the globe to drive their B2B goals.

As Director of Demand Generation for IMPACT, Kristen is tasked with driving interest and lead generation for the agency’s services and events. In approaching any aspect of marketing, Kristen believes in strategically applying data insights without forgetting the people behind it to tell the most effective story. Impact’s dedication to empowering its clients is what led Kristen to join the team.

Outside of work, Kristen enjoys painting, traveling, trying new restaurants and spending time with her rescue dog, Katie.

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Recent Articles by Kristen

Content Marketing

6 digital marketing examples to learn from in 2021

May 4th, 2021 • 13 min read

Email Marketing

Should you be buying email marketing lists in 2021?

February 9th, 2021 • 8 min read

Video Marketing

New year's resolutions: 8 digital marketing must-try tips for 2021

January 25th, 2021 • 10 min read

Ecommerce

What will retail and e-commerce spending look like this holiday season?

December 5th, 2020 • 3 min read

Email Marketing

18 email marketing best practices you need to know for 2021

October 14th, 2020 • 14 min read

Inbound Marketing

Business leaders, you can't miss HubSpot Training Day! Here's why

September 17th, 2020 • 4 min read

Social Media Marketing

2020 social media news: the biggest stories you might have missed (so far)

August 11th, 2020 • 9 min read

Content Marketing

7 reckless B2B content marketing mistakes you can't afford to make

July 31st, 2020 • 8 min read