Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Read the Guide Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
... Inbound Marketing Marketing Strategy
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Guide
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

7 Quotes Every Social Media Marketer Needs to Memorize

By Andrew Wollenberg

Andrew Wollenberg also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

7 Quotes Every Social Media Marketer Needs to Memorize Blog Feature

shutterstock_159653000_miniHow often do you feel like you’ve hit a roadblock with something important? It’s frustrating isn’t it? Especially when you don’t know how to get past it.

I always find that whenever I’m stuck or confused about something, it’s especially helpful to see what other people might have to say on the matter.

For life advice, I’ll typically ask a family member. For work advice, it’ll be a co-worker. For existential matters, probably my therapist. But I digress.

We discuss the importance of social media and content sharing a lot around here, but with so much to keep in mind, it can get either confusing or overwhelming.

For that reason, I thought it helpful to turn to a few people from the public eye and the world of social media. The following is a compilation of their most succinct thoughts regarding some basic tenents to social media.

Don’t worry, they’re easy to remember.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

“You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.” - David Meerman Scott

I figured we should start with something broad here about the purpose of social media as a marketing tool in general.

All of the marketing methods mentioned in this quote are all inherently intrusive. That’s not meant to sound as negative as it does; it’s just a fact of the matter. Social media is the only marketing strategy that is not only free, but doesn’t outright demand attention from your audience. If anything, it’s the other way around. If your content is interesting, your audience starts to demand more from you.

“Good content always has an objective; it’s created with intent. It therefore carries triggers to action.” - Ann Handley

When you’re using social media, you need to think about the what and why of what you’re sharing: what is the purpose of this post, and why will my followers find it interesting?

This quote is very instructional and to-the-point. Your followers will notice when you’re posting for the sake of it. There needs to be a plan in order to be successful. You’d be hard pressed to find very many quality, actionable, social postings that were done haphazardly.

“If content is king, then conversion is queen.” - John Munsell

Speaking of actionable content, conversion is the real measure of how well your posts are doing. The adage that “content is king” is heard over and over, but conversion and content go immediately hand in hand. You could be posting the most interesting or hilarious content in the world, but sadly, if it’s not turning prospects into customers, it’s not good enough.

It can be tough to master, but it’s honestly a trial-by-fire experience. The important thing is that you listen to what your followers are saying, and cater to their needs in the most feasible way you can. It’s social media for a reason, so don’t be afraid to communicate with your customers.

“The overarching problem is that everyone sees and uses social media from a different perspective.” - Neal Schaffer

On the surface of it, this quote sounds like a negative, disparaging thought against social media. To me, it’s a sarcastic, ironic truth about the nature of it.

There are roughly 1.73 billion people around the world using social media, and everyone’s point of view is their own, more or less. It’s not only hard to cater to everybody, but it’s hard to wade through and discern what is of value to you. It really is a problem, but it’s advice to keep in mind as you’re navigating your audience’s opinions.

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” - Scott Cook

It used to be that a brand’s owners were in control of its messaging because they were the only ones with access to it. Nowadays, with social media, the audience is just as much a part of the brand as anyone else is.

Your company, as uncomfortable as this may sound, is not always the final say in who you are anymore. For better or worse, the Internet can spread a new way of thinking about a brand a lot quicker than telling a few friends previously could. After that, you need to cater to that audience, which is actually a great segue into this next quote.

“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” - Jeff Bezos

For lack of a better term, the “damage” done on social media is heard on a much, much larger scale than before the time of Facebook and Twitter.

In no uncertain terms, this quote says it all. You can talk to a lot more people a lot quicker thanks to social media, so the role of customer service and marketing communications are elevated to a much higher standard. If you don’t rise to the responsibility, you may lose prospects to the competition.

In other words, you need to be more mindful of your audience now than ever.

“I’m not motivated to entertain people through Twitter, so just by having Twitter and not saying anything, I make people mad.” - Louis C.K.

I’ve included this last quote for a few reasons. First, because it’s a very tongue-in-cheek sentiment about the responsibility we feel we have to social media in general, but also because of the notion that it’s not enough to merely have a social media channel just because everyone else does.

This quote says a lot about the social pressures of having social media. Whether we like it or not, that’s where our desired audience is, and it’s important that we go to where they are.

At the same time, we can’t just create a Facebook or Twitter without activity or else it disappoints our customers. Silence can speak volumes, and when you’re silent toward your audience, they become disenchanted.

Ready to start posting?

Social media is sort of unfair in a way.

There’s a pressure and necessity to have it, a requirement to be good at it, and frankly, a lack of forgiveness when you aren’t. Fortunately, social media can be awfully rewarding too. These aforementioned quotes should give you a few things to keep in mind as you execute your social strategy.

It can be tough, but it doesn’t have to be scary. Like anything, if you have a plan, you should do fine.

 
The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Marketing Strategy
Published on September 19, 2014

Recent Articles

Video Marketing: What Your 2022 Business Video Strategy Must Include
January 17, 2022 • 10 min read
8 Crucial Elements Every Homepage Should Have [+Video]
January 15, 2022 • 6 min read
5 Organizational ‘Cleanses’ To Start Your Year Off On the Right Foot
January 1, 2022 • 6 min read
What Should a 2022 Content Marketing Strategy Include?
December 30, 2021 • 9 min read
17 Business Blog Topics Your Audience Wants You To Write
December 24, 2021 • 11 min read
Brutally Honest Pros and Cons of They Ask, You Answer for Digital Marketing
December 7, 2021 • 10 min read
The Step-by-Step, 12-Month, DIY They Ask, You Answer Implementation Plan
December 2, 2021 • 16 min read
‘The Big 5’ Best Business Blog Topics That Drive Traffic, Leads, and Sales (+ Video)
November 26, 2021 • 9 min read
Why Trust Is the True Currency for Any Business
November 16, 2021 • 5 min read
How To Get Started With They Ask, You Answer: Your First 6 Months
November 11, 2021 • 11 min read
How a Lack of Sales and Leadership Buy-in Is Killing Marketing Morale Worldwide
November 9, 2021 • 6 min read
Free Inbound Marketing Courses and Training
November 5, 2021 • 5 min read
What is the Value of a Digital Marketing Consultant?
November 4, 2021 • 6 min read
Benefits of Online, Peer-to-Peer Learning for Digital Marketers
October 30, 2021 • 8 min read
How is IMPACT Different From Other Agencies?
October 27, 2021 • 5 min read
Why You Might Want to Hire a Marketing Coach Instead of an Agency for Your Business
October 26, 2021 • 7 min read
How To Become a Better Coach (for Business Consultants, Sales Coaches, and Marketing Strategists)
October 20, 2021 • 8 min read
How to Get Your Whole Team to Buy in to They Ask, You Answer
October 19, 2021 • 4 min read
Get Clients To Seek Your Approval, Not the Other Way Around (Podcast)
October 13, 2021 • 1 min read
Why Your Business Always Needs to Invest in Marketing — in Bad Times and Good (+ Video)
October 7, 2021 • 8 min read
How to Grow a Digital Marketing Agency (with Coaching Services)
October 6, 2021 • 6 min read
36 Eye-Opening Inclusive Marketing Statistics That Prove Its Power for 2022
October 6, 2021 • 6 min read
Hire Freelance Writers with Caution (Read this First)
September 27, 2021 • 10 min read
5 Key Elements of a Winning Inbound Marketing Strategy
September 14, 2021 • 14 min read
How to Get the Most Out of Your 2-Week HubSpot Free Trial
September 13, 2021 • 5 min read