Free Assessment: How does your inbound marketing measure up?

Get Started

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started

Free Assessment:

What Are the Most Common Brand Management Challenges? [Survey Results]

By Stacy Willis

What Are the Most Common Brand Management Challenges? [Survey Results]

No matter the industry, there are some common brand management challenges that marketers contend with these days. To get a clearer understanding of what those obstacles are and how they can be overcome, we recently developed and administered a survey for marketing pros. This poll included 18 questions, and it took about five to six minutes to complete.

Its purpose? To find out how marketers spend ― and occasionally waste ― their time, as well as what their day-to-day challenges are.

What We Expected

Some of this survey's results make total sense:

  • Just about every organization has expanded its marketing channels beyond analog platforms, like print media and broadcast channels. (Hello, social video!)

  • Virtually everyone in marketing understands the vital role of social media, especially in terms of reaching millennials and Generation Z.

  • Most businesses are optimizing their digital marketing materials for mobile viewing. After all, people now consume approximately half of the world's content on mobile devices.

When Assets Go Missing

One of this survey's striking revelations is that many marketers struggle to locate company assets.

Some organizations collect terrific photos, videos, print ads and audio clips, only to misplace many of them. Properties often get lost when a company lacks a streamlined, unified digital asset management (DAM) system. Some outfits use multiple platforms, and others rely on free but inadequate tools. When assets are spread among several systems, though, content can easily disappear.

Worse yet, when you can't find the right assets to marry to your marketing message, your entire advertising campaign will be less effective. Thus, a fast, reliable, intuitive and easy-to-search DAM system is crucial.

Accentuating Access

Asset access is another tricky issue for many companies. Many business leaders are starting to realize that they don't have to give all of their employees access to all of their digital properties. A national or global team, for instance, might have permission to use every digital asset, but many departments only need to utilize certain items.

Why restrict access? If fewer people can handle a certain file, it's less likely that it'll be mislabeled, misfiled or altered in an undesirable way.

Data's All, Folks

Many companies are outstanding at collecting data; they possess long lists of customer names, addresses, phone numbers and other pieces of personal information.

At the same time, some organizations have trouble putting such data to efficient use. Keep in mind that data sets are especially valuable when they help you to target your marketing. When you know which groups take in which types of media, you can create effective print, broadcast, Facebook, Twitter and other campaigns, each of which addresses specific demographics.

In sum, an organization that invests the time, money and attention that are required to properly deploy data has major advantages over one that doesn't.

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.


Marketing Strategy
Published on January 19, 2015

Recent Articles

7 Must-have Word-of-Mouth Marketing Strategies [Infographic]
May 8, 2023 • 4 min read
What Small Business Leaders Need To Know to Thrive During a Recession
April 19, 2023 • 7 min read
5 Keys to Marketing Your Business During a Recession
April 17, 2023 • 5 min read
Should Your Demand Gen Strategy Change in a Slumping Economy?
April 12, 2023 • 5 min read
Demand Generation vs. Lead Generation: What’s the Difference?
April 10, 2023 • 5 min read
How a Lack of Sales and Leadership Buy-in Is Killing Marketing Morale Worldwide
March 6, 2023 • 5 min read
Website Conversions in 2023 — STOP, START, KEEP
January 25, 2023 • 5 min read
HubSpot Pricing: Your Guide to Everything HubSpot Costs for 2023
January 9, 2023 • 13 min read
Sales vs Marketing in 2023: What’s The Difference?
January 5, 2023 • 7 min read
How To Set Content Marketing Goals for Growth
December 29, 2022 • 6 min read
Should You Hire An Agency to Create Your Content?
December 12, 2022 • 4 min read
24 Essential Questions for Understanding Your Ideal Customer (+ Infographic)
December 1, 2022 • 5 min read
Take It From an Expert: You Probably Don’t Need a New Website
November 16, 2022 • 4 min read
Inbound Marketing Benefits Explained (Updated for 2023)
November 15, 2022 • 6 min read
Want to Win More and Improve Company Culture? Do More Role-playing
November 9, 2022 • 4 min read
4 Ways To Recession-proof Your Website In 2023
November 1, 2022 • 5 min read
Why Trust Is the True Currency for All Business
September 5, 2022 • 6 min read
The Big 5: Best Business Blog Topics to Drive Traffic, Leads, and Sales
August 29, 2022 • 10 min read
What is a Content Strategy? (Definition + Templates)
August 25, 2022 • 12 min read
10 Marketing Objective Examples To Guide and Focus Your Strategy
August 18, 2022 • 6 min read
What Marketers Need To Know About Switching to GA4 [Google Analytics 4]
July 30, 2022 • 5 min read
How To Inspire Your Marketing Team To Try New Ideas
July 25, 2022 • 5 min read
Do I Need To Invest in Marketing When My Business is Thriving? (+ Video)
July 21, 2022 • 7 min read
How Much Does It Cost To Become a World-class They Ask, You Answer Case Study?
July 16, 2022 • 12 min read
Blog Editorial Calendar for 2022: Templates, Examples, and Tips
May 21, 2022 • 6 min read