Marketers and companies need to embrace technology and use it to meet and connect with today’s consumers in a way that they’ll respond to.
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Next month, join us for Brewing Marketing & Sales Success 2016, a one-day marketing event at Stony Creek Brewery in Branford, CT where we’ll discuss these ideas in depth including the five below. Here are five ways that the best companies are doing sales and marketing differently.
In fact, those who have are 3x more likely to see a higher ROI and generate 54% more leads than they would with traditional marketing methods.
2. Stop Treating Your Website Like a Brochure
The online brochures that were 90s’ websites no longer fit the bill for modern consumers. The best companies never let their websites sit static. Audiences, industries, and design trends change as quickly as New England weather and your website needs to change with them to stay relevant.
Your company needs to test different variations of website copy, design, etc. to see which generate the best response from your audience and consistently improve.
Furthermore, your business can’t ignore the importance of mobile optimization. 61% of users are unlikely to return to a site if they had trouble accessing it on mobile and with mobile browsing steadily on the rise, marketers need to be prepared with websites that offer a positive experience even on-the-go.
3. Marketing Should Be Real-Time
Successful marketing in 2016 isn't “set it and forget it.”
To make the biggest impact on your audience, you need to actively monitor your market and industry and respond accordingly. Your reaction could be a new product or update in service or a blog article “newsjacking” the topic. Whatever it is, act quickly.
Information is being shared faster than ever between consumers and in order to remain relevant, you need to be up-to-date and align yourself with the current hot topic.
4. Completely Change Your Sales Playbook
No one enjoys making or receiving cold calls. Modern marketers and salespeople know this so they embrace an inbound approach to selling where they only reach out to people who are actually ready to buy.
They research their buyer’s typical journey to a purchase and use this knowledge and data to help guide people along the way. They utilize sales technology like CRMs to manage their leads and understand where they currently are in their buying journey. Overall, modern salespeople aim to educate and help rather than “pitch.”
5. Shift More Focus to Customer Retention & Happiness
The best businesses don’t want more customers, they want loyal customers -- individuals who offer return business and will spread good word-of-mouth.
To get them, companies need to listen to their existing audience and look for more opportunities to ways to improve their product/service and keep people coming back.
Modern marketers track their Net Promoter Score as an indication of their customer satisfaction and regularly request feedback. It costs more to acquire a new customer than it does to delight a current one, and the best organizations are invested in getting more out of their current business relationships rather than starting from scratch.
Want to learn more about how the best of the best are doing marketing and sales in 2016?
This event will bring together some of the greatest minds in marketing from across the northeast and include sessions from internationally best-selling author and marketer, David Meerman Scott, the VP of Sales at HubSpot, Pete Caputa, the innovator of Growth Driven Design, Luke Summerfield, IMPACT founder and CEO, Bob Ruffolo, and many more.
Get your tickets here or by clicking the button below!