Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Read the Guide Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close

Learn

Access the Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Blog / Newest Insights

Jump straight to the latest inbound marketing and They Ask, You Answer insights

Access the Learning Center

Free and Pro Courses

Take your knowledge to the next level with free and Pro courses inside IMPACT+

Access the Learning Center

Recordings on Demand

On-demand recordings from past IMPACT events and livestreams

Access the Learning Center

Featured

Inbound Strategy Playbook 2022

Learn 7 foundational principles that have proven to set inbound marketing strategies up for success

Access the Learning Center

Free 5 Min. Inbound Marketing Assessment

Take this free assessment and learn what you can start doing today to boost traffic, leads, and sales

Access the Learning Center

Blueprint for a More Profitable Agency

See why coaching, not implementation, is the key to happier clients and better profit margins

Access the Learning Center

Case Studies

See examples of companies working with IMPACT and thriving with They Ask, You Answer

Access the Learning Center
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
... Inbound Marketing Marketing Strategy
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Guide
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

5 Ways to Create Killer Blog Content Under a Time Crunch

By Katie Pritchard

Katie Pritchard also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

5 Ways to Create Killer Blog Content Under a Time Crunch Blog Feature

clockCreating blog content is super easy, right? (Can you sense my sarcasm?)

Even the best writers have writer’s block from time to time. Keeping a log of ideas handy would be useful, but sometimes you might not have time to write out that ‘in-depth analysis report’ you’ve had on your list for months.

Depending on your persona and line business, you may be the only one who can write content - or at least you feel that way right now. Whatever your case may be, here are a few different techniques to creating quick, killer blog content under a time crunch.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

1. Reply to an Influencer

If you’ve created thorough buyer personas, you’ll know who they look to as an influencer or thought leader. Follow their social channels and take note of their website for what they’re talking about -- it could be a gold mine for content creation!

For example, let’s say your influencer just published a report or blog post reflecting their ideas on a big industry event. If this is something your audience would be interested in, start pulling pull out quotes (of course, always citing and linking properly when you do).

As you pull these quotes/comments, think about and jot down your own response or opinion on what they’ve said. Not only will your persona want to read what the influencer has to say, but they’ll also find your input valuable

Doing this will also not only allow you to capitalize off of the influencer’s recognizable name, but allow you to showcase your expertise alongside theirs. Take this example from IMPACT client, Accelerance.

Follow up and Promotion Tip: Once you’ve written your response to an influencer, mention them on social! You may catch their attention and a link back to your site from theirs wouldn’t be so bad, either.

If you don’t have that documented, start with the top 10 people in their industry that they look for information from Make sure you’re regularly checking in on these individuals -

2. Share Expert Quotes

In similar fashion, if you like what an influencer is saying on social or has said at speaking engagement, embed their posts or quote them in an article, along with others on the same topic. By combining anywhere from 5-20 posts, and simply adding an intro and conclusion, you’ll have an article in no time!

Follow Up and Promotion Tip: Similar to my first example, use each influencer’s handle or social profile in separate promotional posts to let them know you’re talking about them. If you’re lucky, they’ll return the favor with a share to their followers.

3. Ask Your Team a Question

You work with smart people; Have them help you out!

Come up with a question or look through your sales team’s notes for one your prospects are always asking or something they need to know during the awareness stage.

Pass that question around your team with a requirement of 3-5 sentences and get it sent back to you by a specific deadline. Compile those quotes (along with your co-workers’ names and links to their social profiles!) then write an intro and conclusion for a fast and engaging post.

I got this idea from my favorite content creator - Ramona :) She puts one of these out for IMPACT every Friday and it always gets an impressive number of views and shares. Check out our latest one here.

I also recently tried a slight variation of this for one of our IMPACT clients, Newport Board Group. For them, I passed around a survey to over 50 of the company’s partners. Then, over an extended period of time, I repurposed their responses into various types of content (eBooks, blog articles, etc.) You can see their most popular post from this survey here.

Follow Up and Promotion Tip: Grab a section from each person’s quote, and use it as social posts to build up their personal brand.

4. Update an Old Article and Republish

Hate to say it, but if you’ve been blogging for a while, some of your content is probably already outdated.

That’s why this idea is not only time-saving, it’s essential.

Not only is updating a post great for SEO, but it also aids in the effort of “evergreen content.” When you update an article, you look at it with fresh eyes - perhaps re-reading a post from a few months ago will spark a memory of an influencer’s post you recently read, or a piece of insight that you think your personas will find valuable.

Either way, take a look through old articles and see what information you can update. HubSpot has a great guide on how to do this (while increasing your conversion rate and keyword ranking!)

5. Share an eBook Excerpt  

We all know you worked very hard to write a high-quality piece of premium content to gather leads. Why not get even more out of it and use that content for the next few blog articles this month? You can go about it one of two ways:

  1. Post an excerpt. Write an intro, then clearly state that this is excerpt 1 of [insert title]. That way your reader will get the concept, and they can choose to continue reading by clicking on a strategically placed mid-post CTA like this one.

  2. Pull bits and pieces of the eBook, and create a little more content (maybe going into detail about a specific concept within that section). This extra content will provide value, and won’t be word-for-word copied from the eBook you want them to download. Again, you’ll want to offer the ebook in a CTA within the post.

Conclusion

Make your content valuable. While these ideas are fast and can help you churn out more under a time crunch, they’re all designed to still provide valuable, educational material to your audience.

If you can only block out one or two hours during a week to write and schedule content, it’s more than enough time to write a post from one of these ideas - so there’s no excuses! Try to set a goal or block out a time to write and review content - then stick to it.

Let me know your favorite ways of creating quick content in the comments section below!

The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Marketing Strategy
Published on October 27, 2015

Recent Articles

Video Marketing: What Your 2022 Business Video Strategy Must Include
January 17, 2022 • 10 min read
8 Crucial Elements Every Homepage Should Have [+Video]
January 15, 2022 • 6 min read
5 Organizational ‘Cleanses’ To Start Your Year Off On the Right Foot
January 1, 2022 • 6 min read
What Should a 2022 Content Marketing Strategy Include?
December 30, 2021 • 9 min read
17 Business Blog Topics Your Audience Wants You To Write
December 24, 2021 • 11 min read
Brutally Honest Pros and Cons of They Ask, You Answer for Digital Marketing
December 7, 2021 • 10 min read
The Step-by-Step, 12-Month, DIY They Ask, You Answer Implementation Plan
December 2, 2021 • 16 min read
‘The Big 5’ Best Business Blog Topics That Drive Traffic, Leads, and Sales (+ Video)
November 26, 2021 • 9 min read
Why Trust Is the True Currency for Any Business
November 16, 2021 • 5 min read
How To Get Started With They Ask, You Answer: Your First 6 Months
November 11, 2021 • 11 min read
How a Lack of Sales and Leadership Buy-in Is Killing Marketing Morale Worldwide
November 9, 2021 • 6 min read
Free Inbound Marketing Courses and Training
November 5, 2021 • 5 min read
What is the Value of a Digital Marketing Consultant?
November 4, 2021 • 6 min read
Benefits of Online, Peer-to-Peer Learning for Digital Marketers
October 30, 2021 • 8 min read
How is IMPACT Different From Other Agencies?
October 27, 2021 • 5 min read
Why You Might Want to Hire a Marketing Coach Instead of an Agency for Your Business
October 26, 2021 • 7 min read
How To Become a Better Coach (for Business Consultants, Sales Coaches, and Marketing Strategists)
October 20, 2021 • 8 min read
How to Get Your Whole Team to Buy in to They Ask, You Answer
October 19, 2021 • 4 min read
Get Clients To Seek Your Approval, Not the Other Way Around (Podcast)
October 13, 2021 • 1 min read
Why Your Business Always Needs to Invest in Marketing — in Bad Times and Good (+ Video)
October 7, 2021 • 8 min read
How to Grow a Digital Marketing Agency (with Coaching Services)
October 6, 2021 • 6 min read
36 Eye-Opening Inclusive Marketing Statistics That Prove Its Power for 2022
October 6, 2021 • 6 min read
Hire Freelance Writers with Caution (Read this First)
September 27, 2021 • 10 min read
5 Key Elements of a Winning Inbound Marketing Strategy
September 14, 2021 • 14 min read
How to Get the Most Out of Your 2-Week HubSpot Free Trial
September 13, 2021 • 5 min read