Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Register Here
Close

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.
Register Here
The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

LinkedIn Marketing: Building Your Company Page (& Bringing it to Life)

By Bob Ruffolo

LinkedIn Marketing: Building Your Company Page (& Bringing it to Life)

building-your-linkedin-company-pageB2B social media Marketing? One word: LinkedIn.

The biggest professional social network in the world features some spectacular opportunities for establishing your online reputation. 

More than 380 million professionals use LinkedIn for networking. People spend approximately 17 minutes per month exploring LinkedIn content and 13 percent of all members visit the social network on a daily basis. 

When it comes to B2B Marketing, no other social network can deliver the results and effectiveness of LinkedIn. Considered a strictly professional social network, however, this one needs a rather unique Marketing approach. 

 Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Getting Started with LinkedIn

I’ve been a LinkedIn member since those early days – there was no LinkedIn Pulse and the number of people that used the social network was so small that I visited it two times per month without missing on anything. Today, LinkedIn has added new Marketing opportunities and tools that companies can use to build their online reputation. 

Obviously, understanding the specifics and unique features of this social network will be the first prerequisite for making the most of LinkedIn B2B Marketing. If you’re eager to build a bigger number of connections and increase the popularity of your brand, you’ll find the following guide to be particularly useful.

What Should Be On Your LinkedIn Company Page?

On LinkedIn, the quality of your personal profile matters, but the quality of the company page is even more important. 

Building a company page on LinkedIn may seem to be as simple as filling out all of the required fields, but needless to say, the process will require a bit more thought and creativity. 

For a start, make sure that all of your corporate identity elements are presented on the page. Include your logo, slogan, a detailed description, and anything else that can be used to boost brand awareness. Add the right company specialties – these are keywords that people will use to find business in a particular field.

Other details that are very important include: 

  • the size of the company 
  • the corporate website 
  • the year founded 
  • the main industry

Some of these details may seem to be a bit irrelevant at first glance but together, they paint a complete picture. They show prospects how long you’ve been around, what you specialize in, how big your company is, and whether you have all of the competencies that a potential client may be interested in. 

Bringing Your Page "to Life"

The next step of building the page is bringing the whole thing to life. You can make it happen by getting colleagues engaged in the promotional efforts. If everybody’s on board, you’ll find it a lot easier to increase the reach and address the right target audience. 

Having your employees doing some of the promotion and sharing the page will be an ideal word of mouth strategy that will help grow the page. Once you acquire a bigger number of followers, your task will be limited to uploading new content and allowing the audience to do the promotion for you. 

A final thing I’d like to recommend is adding a LinkedIn button to your corporate website. People that visit your pages may also like to stay connected with the company on LinkedIn. The opportunity is simple and highly effective when it comes to building a community.

The content above is an excerpt from our guide, A Guide to Getting Started with LinkedIn Marketing. In the full version, you'll learn what makes LinkedIn different, how to establish thought leadership and use LinkedIn Groups and LinkedIn Ads, as well as the importance of publishing on LinkedIn Pulse.

Get your free copy here or simply click the "keep reading" button below to keep learning.


Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Topics:

Marketing Strategy
Published on October 7, 2015

Recent Articles

24 Essential Questions for Understanding Your Ideal Customer (+ Infographic)
December 1, 2022 • 5 min read
Take It From an Expert: You Probably Don’t Need a New Website
November 16, 2022 • 4 min read
Inbound Marketing Benefits Explained (Updated for 2023)
November 15, 2022 • 6 min read
Want to Win More and Improve Company Culture? Do More Role-playing
November 9, 2022 • 4 min read
4 Ways To Recession-proof Your Website In 2023
November 1, 2022 • 5 min read
Why Trust Is the True Currency for All Business
September 5, 2022 • 7 min read
The Big 5: Best Business Blog Topics to Drive Traffic, Leads, and Sales
August 29, 2022 • 10 min read
What is a Content Strategy? (Definition + Templates)
August 25, 2022 • 12 min read
10 Marketing Objective Examples To Guide and Focus Your Strategy
August 18, 2022 • 6 min read
What Marketers Need To Know About Switching to GA4 [Google Analytics 4]
July 30, 2022 • 5 min read
How To Inspire Your Marketing Team To Try New Ideas
July 25, 2022 • 5 min read
Do I Need To Invest in Marketing When My Business is Thriving? (+ Video)
July 21, 2022 • 7 min read
How Much Does It Cost To Become a World-class They Ask, You Answer Case Study?
July 16, 2022 • 12 min read
Demand Generation vs. Lead Generation: What’s the Difference?
June 6, 2022 • 5 min read
What Small Business Leaders Need To Know to Thrive During a Recession
May 23, 2022 • 7 min read
Blog Editorial Calendar for 2022: Templates, Examples, and Tips
May 21, 2022 • 6 min read
Green Energy Inbound Marketing Strategy: The DIY Approach to Getting More Customers
May 7, 2022 • 9 min read
HubSpot Pricing: Your Guide to Everything HubSpot Costs for 2022
April 29, 2022 • 13 min read
33 Most Important IMPACT+ Resources To Train Your Marketing Team in 2022
April 26, 2022 • 13 min read
SaaS Inbound Marketing: How to Get Started With Your Strategy (+ Examples)
April 16, 2022 • 9 min read
5 Revenue Metrics You Should Be Measuring
March 29, 2022 • 6 min read
What Short-Term Wins Can We Expect With They Ask, You Answer?
March 15, 2022 • 6 min read
19 Business Blog Topics Your Audience Wants You To Write About
March 14, 2022 • 12 min read
10 Marketing KPIs You Should Be Tracking
March 3, 2022 • 9 min read
Why Does They Ask, You Answer Actually Get Results?
February 24, 2022 • 5 min read