"The fact is, however, I could have shoved hundreds of news stories down your throats today – but none of them really matter. And that right there is the "news story" I want us to focus on today.Not every single digital marketing news story matters to you.Some of them do, of course, but a vast majority of them don't. They never will, and that's OK."
Of course, the moment my co-host John Becker read it, he beckoned me virtually to our little Content Lab studio because:
"We need to talk."
So, in this episode, John and I hash this out. Is most marketing news really not worth your time as a practitioner of inbound marketing? How can you tell the difference between stories that require at least some cursory awareness vs. those where you need to dig in and learn more?