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Free Course: How to Hire a Content Manager

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Free Course:

How to Hire a Content Manager
Start the Course
How to Hire a Content Manager
Free Content Manager Hiring Course
View How to Hire a Content Manager
How-to-Hire-a-Content-Manager

Free Course:

Find the powerhouse content manager who will truly own your strategy, tell your story, and drive the traffic, leads, and sales you need

In this free course, you’ll learn:

  • What should be in your content manager job description
  • The questions you should ask in an interview and how to run a situational activity
  • How to set your new content manager up for success

How much does marketing news really matter? (Content Lab, Ep. 56)

As an inbound marketer, what marketing news matters to you and your company ... if any? And how can you even tell the difference?

By Liz Moorehead

Liz Moorehead also recommends this free course, How to Hire a Content Manager.

How much does marketing news really matter? (Content Lab, Ep. 56)

I hopped up on my soapbox recently, as I am wont to do, and wrote this:

Free Course: How to Hire a Content Manager

"Over the past year as our news editor, I've edited more than 100 news articles and written 35+ of my own. Because if you're implementing They Ask, You Answer to drive more sales with inbound marketing you need to understand "what's happening!!" in the mysterious realms of search engine optimization, marketing automation, and so on. 

"The fact is, however, I could have shoved hundreds of news stories down your throats today – but none of them really matter. And that right there is the "news story" I want us to focus on today. Not every single digital marketing news story matters to you. Some of them do, of course, but a vast majority of them don't. They never will, and that's OK." 

🎓 IMPACT+ course: They Ask, You Answer fundamentals with Marcus Sheridan

Of course, the moment my co-host John Becker read it, he beckoned me virtually to our little Content Lab studio because:

"We need to talk."

So, in this episode, John and I hash this out. Is most marketing news really not worth your time as a practitioner of inbound marketing? How can you tell the difference between stories that require at least some cursory awareness vs. those where you need to dig in and learn more? Do they need to be directly about inbound or content marketing to matter?

We answer those questions and many more! 

Listen to the episode

🚨Subscribe to Content Lab on Apple Podcasts, Spotify, and Stitcher.🚨 

Related resources

Until next time! 👋

How-to-Hire-a-Content-Manager

Free Course:

How to Hire a Content Manager
Start the Course
How-to-Hire-a-Content-Manager

Free Course:

How to Hire a Content Manager

Find the powerhouse content manager who will truly own your strategy, tell your story, and drive the traffic, leads, and sales you need

In this free course, you’ll learn:

  • What should be in your content manager job description
  • The questions you should ask in an interview and how to run a situational activity
  • How to set your new content manager up for success

Topics:

Content Marketing
Executives and Leaders
Content Managers
Published on August 13, 2021

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