They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.


Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.


HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free Assessment: How does your sales & marketing measure up?


Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Philip Mahler

By Philip Mahler

Feb 24, 2018


Lead Generation Marketing Strategy Contributor
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Lead Generation  |   Marketing Strategy  |   Contributor

Eye Tracking Software: How Science Helps You See Through Customer’s Eyes [Infographic]

Philip Mahler

By Philip Mahler

Feb 24, 2018

Eye Tracking Software: How Science Helps You See Through Customer’s Eyes [Infographic]

50 years ago you didn’t have to catch the consumer’s eye. It was enough to have a superior product.

50 years ago marketing boiled down to not much more than supply and demand or people buying the brands that their parents bought.

But 50 years ago, networks were also just switching over to color TV and the internet was an underground government project.

I think it’s safe to say times have changed! Welcome to the information age.

In today’s complex economy, the companies that are successful selling products are not the oldest, but those with the strongest brand loyalty, and many times not even the companies that have the highest quality products.

Today’s world values data. And for marketing, this often includes neuroscience.

For some, the word “neuromarketing” is taboo, and associated with stale pseudoscientific ploys to deceive the consumer, but this couldn’t be farther from the truth.

Today’s neuromarketing isn’t about trying to trick the consumer using shady subliminal messaging. Rather, today’s neuromarketing is data-backed, consumer neuroscience, or the use of rigorous scientific methods and cutting edge brain research to collect and analyze data on how consumers make decisions.

It’s user testing, if you will, and one of the best new tools in the neuromarketing user testing toolbox is eye tracking.

Eye tracking has not only been an important player in the scientific literature for over a decade, but it has also finally begun to receive respect from news media like Forbes and the New York Times.

It’s now common knowledge that in the new wave of neuromarketing, eye tracking ranks among EEG and MRI as the best methods for collecting consumer data. It also happens to be one of the few methods that doesn’t require a multi-million-dollar machine!

For serious marketers looking to join the 21st century, eye tracking needs to be on the radar screen. For a closer look, check out the following infographic by known eye-tracking innovator iMotions.

Key takeaways from the infographic include:

  • Facts demonstrating the astonishing complexity of the human eye
  • Key words to note on how eye tracking works
  • Information to compare different eye tracking technologies
  • Tips to look into for conducting effective eye tracking research


Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Related Articles

Should You Still Gate Your Content in 2024?

October 5, 2023
John Becker John Becker

Demand Generation vs. Lead Generation: What’s the Difference?

April 10, 2023
Kristen Harold Kristen Harold

35 Landing Page Examples to Inspire Yours in 2023

January 26, 2023
Ramona Sukhraj Ramona Sukhraj

Here's Why You Keep Getting Garbage Inbound Marketing Leads

December 19, 2022
Jessica Palmeri Jessica Palmeri

How To Grow Your Email List: 13 Savvy Tips To Try in 2023

November 22, 2022
Ramona Sukhraj Ramona Sukhraj

Increase Landing Page Conversion Rates With These 3 Simple, Powerful Hacks

June 2, 2022
Hannah Woods Hannah Woods

20 Tips for Optimizing Your Business Blog Articles for Conversions

April 21, 2022
Jen Barrell Jen Barrell

How To Make Each Lead Capture Form a Conversion Powerhouse

April 8, 2022
Carolyn Edgecomb Carolyn Edgecomb

The Selling 7: 5 Best Landing Page Video Examples

December 23, 2021
Zach Basner Zach Basner

Rethinking Your Approach to B2B Lead Gen, ft. Chris Walker (Inbound Success, Ep. 200)

June 21, 2021
Kathleen Booth Kathleen Booth

What is the Content Marketing Funnel and How Does It Work?

June 2, 2021
Kimberly Marshall Kimberly Marshall

What is Lead Nurturing?

May 28, 2021
Kimberly Marshall Kimberly Marshall

88 compelling words and phrases to prompt website visitors into action [Infographic]

April 24, 2021
Kaitlyn Petro Kaitlyn Petro

What is Conversion Rate Optimization? (Definition, Examples, and Tips)

March 31, 2021
Jolie Higazi Jolie Higazi

What is a good average landing page conversion rate?

March 12, 2021
Christine Austin Christine Austin

Call-To-Action Examples: 31 Designed to Earn Clicks and Generate Leads

March 11, 2021
Karisa Hamdi Karisa Hamdi

6 Reasons You're Not Generating Leads With Your Blog Content

November 9, 2020
Justine Timoteo Thomas Justine Timoteo Thomas

9 keys to building an effective landing page [Infographic]

October 3, 2020
Steve Polito Steve Polito

5 effective strategies for decreasing bounce rates on a blog article

August 25, 2020
Kevin Phillips Kevin Phillips

7 savvy tips to boost conversions in your retail e-commerce store

July 17, 2020
Pratik Dholakiya Pratik Dholakiya

Why Your “Read More” CTA May Be A Conversion Killer (& 12 Better Options)

March 5, 2020
Ramona Sukhraj Ramona Sukhraj

6 most common lead generation website problems (and how to fix them)

January 28, 2020
Jen Barrell Jen Barrell

Facebook ads help: Why are my ads not converting?

January 20, 2020
Rachel Palmateer Rachel Palmateer

11 Best Examples of Lead Generation Website Designs

January 20, 2020
Justine Timoteo Thomas Justine Timoteo Thomas

Top 9 proven lead generation ideas you need to try in 2020

December 3, 2019
Ali Parmelee Ali Parmelee