Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
Navigation_8_2021_flywheel

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Optimization

Website Design & Optimization
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close

How to Find Your Niche According to Wistia’s Chris Savage

How to Find Your Niche According to Wistia’s Chris Savage Blog Feature

Bob Ruffolo

Founder & CEO, Keynote Speaker, Entrepreneur, Recipient of Comparably’s Best CEO ’17

July 23rd, 2015 min read

finding-your-niche-with-wistias-chris-savage.jpgThe following is an excerpt from our eBook, "Selling Your SaaS: How the Most Successful Software Companies Grow."

Chris Savage is the co-founder and CEO of Wistia, the industry standard in online video hosting, promoting, and tracking. Named a Top Young Entrepreneur by BusinessWeek in 2009, he has seen the company from a humble dream of $60k in 2006 to the go-to for video marketers it is today.

Last year we approached him and asked about what made their company remarkable and how others can emulate their success. 

Here's what he had to say: 

Chris Savage on Finding Your Niche

“We focused on finding a small audience that we could delight better than anyone else. That meant finding a use of video that was specific and super valuable to the right people.

The first time I saw that moment happen was when we built analytics to help people track how training videos were being watched on an individual basis. This was so valuable to this small group that they were willing to overlook our many other flaws at the time.

We continue to focus on where we can delight our audience better than anyone else.”

Want More Advice from Chris?

See what he and other tech and marketing experts like Dharmesh Shah, David Cancel, and Rob Go have to say about successfully selling your SaaS in our full eBook, "Selling Your SaaS: How the Most Successful Software Companies Grow." Get your free copy at the link below. 

Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

HubSpot

How much HubSpot do I need?

By John Becker on August 17th, 2021

By John Becker on August 17th, 2021

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out