Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

How to Find Your Niche According to Wistia’s Chris Savage

How to Find Your Niche According to Wistia’s Chris Savage Blog Feature

Bob Ruffolo

Founder & CEO, Keynote Speaker, Entrepreneur, Recipient of Comparably’s Best CEO ’17

July 23rd, 2015 min read

finding-your-niche-with-wistias-chris-savage.jpgThe following is an excerpt from our eBook, "Selling Your SaaS: How the Most Successful Software Companies Grow."

Chris Savage is the co-founder and CEO of Wistia, the industry standard in online video hosting, promoting, and tracking. Named a Top Young Entrepreneur by BusinessWeek in 2009, he has seen the company from a humble dream of $60k in 2006 to the go-to for video marketers it is today.

Last year we approached him and asked about what made their company remarkable and how others can emulate their success. 

Here's what he had to say: 

Chris Savage on Finding Your Niche

“We focused on finding a small audience that we could delight better than anyone else. That meant finding a use of video that was specific and super valuable to the right people.

The first time I saw that moment happen was when we built analytics to help people track how training videos were being watched on an individual basis. This was so valuable to this small group that they were willing to overlook our many other flaws at the time.

We continue to focus on where we can delight our audience better than anyone else.”

Want More Advice from Chris?

See what he and other tech and marketing experts like Dharmesh Shah, David Cancel, and Rob Go have to say about successfully selling your SaaS in our full eBook, "Selling Your SaaS: How the Most Successful Software Companies Grow." Get your free copy at the link below. 

Here’s a secret: Video should be your best revenue driver. And it’s actually easier than you think.

Join us on July 20 for Video Sales and Marketing World 2021 and learn from industry experts who are crushing it with video. The best part? Every tactic and strategy you’ll hear about has already been proven to work … so you don’t have to.

Register now with an IMPACT+ Pro membership, free for 14 days.

Hurry, early pricing expires in on July 15th!

Register Now

Keep Scrolling to Continue Reading

Online, everywhere | July 20 | 9:00 AM - 5:00 PM ET

How can your sales and marketing generate more revenue? Video. And it’s actually easier than you think. Learn how at this one-day digital experience.
Hurry! Price goes up in:
0: 22 : 17 : 9
Register now with an IMPACT+ Pro membership
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Video can be your next best revenue driver. And it’s actually easier than you think. Learn how on July 20.
Register Now
Video can be your next best revenue driver. And it’s actually easier than you think. Learn how on July 20.