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Bob Ruffolo

By Bob Ruffolo

Jul 23, 2015

Topics:

Marketing Strategy
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Marketing Strategy

How to Find Your Niche According to Wistia’s Chris Savage

Bob Ruffolo

By Bob Ruffolo

Jul 23, 2015

How to Find Your Niche According to Wistia’s Chris Savage

finding-your-niche-with-wistias-chris-savage.jpgThe following is an excerpt from our eBook, "Selling Your SaaS: How the Most Successful Software Companies Grow."

Chris Savage is the co-founder and CEO of Wistia, the industry standard in online video hosting, promoting, and tracking. Named a Top Young Entrepreneur by BusinessWeek in 2009, he has seen the company from a humble dream of $60k in 2006 to the go-to for video marketers it is today.

Last year we approached him and asked about what made their company remarkable and how others can emulate their success. 

Here's what he had to say: 

Chris Savage on Finding Your Niche

“We focused on finding a small audience that we could delight better than anyone else. That meant finding a use of video that was specific and super valuable to the right people.

The first time I saw that moment happen was when we built analytics to help people track how training videos were being watched on an individual basis. This was so valuable to this small group that they were willing to overlook our many other flaws at the time.

We continue to focus on where we can delight our audience better than anyone else.”

Want More Advice from Chris?

See what he and other tech and marketing experts like Dharmesh Shah, David Cancel, and Rob Go have to say about successfully selling your SaaS in our full eBook, "Selling Your SaaS: How the Most Successful Software Companies Grow." Get your free copy at the link below. 

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