Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

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HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
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Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

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Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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Growth Hacking: Free Digital Marketing Tools Even the Pros Love [Infographic]

Growth Hacking: Free Digital Marketing Tools Even the Pros Love [Infographic] Blog Feature

January 7th, 2016 min read

digital-marketing-tools.jpgYou can’t hang a picture without a nail and hammer, and you can’t be a top-notch marketer without some handy tools at your disposal.

It’s important to always be on the lookout for the next big way to be more productive and efficient; tactics or tools that will save you time and sanity.

Unfortunately, sometimes, those tools just aren’t in the budget, but have no fear!

There are plenty of free digital marketing tools out there that will do the trick.

Thankfully, FloraPang took the time and created an infographic from a list of their favorite, top-notch tool alternatives for your quick reference!

Their list includes tools for everything from SEO and site crawling to content curation and even finding influencers.

Here are some of the ones from that list that I love to use:

1. Google Keyword Planner

You’ll need an AdWords account to access it, but this free tool has a ton of value for SEO keyword research. Whether you’re an agency using it for a client or a marketer using it for your own site, you can get some pretty great keyword ideas and a competitive analysis.

2. HubSpot Marketing Grader

For a quick overview of how you stack up against your closest competitors, give HubSpot’s Marketing Grader a try. It delves into key inbound areas of your website that could use some optimization and shows you how your marketing efforts correlate to your website’s performance.

3. Screaming Frog

This free desktop program runs a comprehensive check-up on any website you give it. It spits out CSV files containing information about website links, images, page titles, meta-descriptions, CSS, and scripts (and that’s just for starters). Since the files are easy to open in Excel and other spreadsheet programs, it also allows for quick filtering to find areas that need to be fixed.

4. Hootsuite

Now, I have to disclose, not many of us use Hootsuite here at IMPACT anymore, but we definitely used it for our client social scheduling in our early days.

This social tool is a great alternative to expensive softwares. It is also constantly adapting to include new and major social platforms (most recently it added Instagram), so you don’t have to worry about falling behind.

5. wefollow

Finding influencers and other experts to connect with couldn’t be easier with wefollow! With this tool, you search through prominent Twitter users related to your area of interest/expertise to find new people to follow and reach out to.

This handy tool even gives you an influencing grade (0-100) so you know who will give you the most back.

Marketers typically wear many different hats so tools like the ones listed above and below, are solutions many have been searching for to improve their efficiencies.

Give a few a try and let me know how they work out for you!

Growth Hacking Must-Haves: Free Digital Marketing Tools #infographic

 

 

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