What challenges are they faced with on a daily basis? How do they consume information? What factors influence their purchasing decisions? The new SEO is about creating content that addresses questions like this.
The new goal is to not only meet the demand, but exceed it. Find out what your audience wants, and then find a way to present it to them to ensure they receive the most valuable possible. For example, if you're creating a "how-to" post, don't just tell them how to do it, but rather show them how to do it. Really, truly helpful posts will get bookmarked, revisited, and shared time and time again.
Treat all of your online interactions like a cocktail party. Whether you're writing a blog or crafting a Tweet, you want to put forth something that invites others to speak up. This is how you build a presence.
Engaging in an online dialogue with people in your industry, as well as your customers will help you build brand awareness and strengthen relationship.
One of my favorite ways to approach keyword research is Google Trends. This feature is particularly useful for marketers looking for insight into trending topics and keywords that are performing well at this time. Users have the freedom to plug in keywords of their choice and display their level of influence through the juxtaposition of line graphs.
Wordtracker Scout is another really valuable keyword resource. This Chrome plug-in makes it easy for users to analyze particular webpages in order to uncover and identify keyword opportunities. It calls upon specific word clouds to bring to light the potential keywords that are used on the page of your choosing.
Keywords aside, Google Authorship also works to help bloggers improve their search engine visibility. After signing up and receiving approval, Authorship will create a biography page link to posts that contain your byline. Additionally, when your articles appear on a SERP they'll be accompanied by a thumbnail profile picture which ultimately makes them stand out compared to the others on the page. If you don't already have it, here's a play by play on how to get started.
Build & Earn Links
Link building is still huge. Consistently posting quality content to your business blog is a great way to build credible links for your business on a regular basis. Once you've posted something, releasing it on social media will open it up to an even wider audience where ideally your followers will respond to it, or reshare it.
While a recent blog article from Google's head of webspam Matt Cutts left some people with a bad taste in their mouth in terms of guest blogging, it's still a great way to build links. The trouble is that low-quality websites have been picking up this technique as a way to pump up their link-building strategies, but that doesn't mean credible bloggers have to be guilty by association.
Guest posts from credible bloggers on credible websites will result in growth, strengthened relationships, and authority.
Beyond building links, putting forth consistent, high-quality content will help to position your business to earn links from other industry websites. People like to get behind business that they believe in. Businesses that are committed to delivering content that exceeds the status quo. If your focus in on creating truly remarkable content, you'l in turn encourage others to share your content.