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The Blueprint for a More Profitable Agency

Free Guide:

The Blueprint for a More Profitable Agency
Read the Guide
The Blueprint for a More Profitable Agency
Free Guide
View The Blueprint for a More Profitable Agency
The Blueprint for a More Profitable Agency

Free Guide:

Stand out from the competition and deliver the results clients demand

  • Provide greater value to your clients by empowering them to own their inbound marketing execution
  • Deliver higher profit margins
  • Build a more consistent, happy agency life for your employees

 

5 Tips for Dealing with Unresponsive Clients, Prospects, and Teammates

By Margaret Ybarra

Margaret Ybarra also recommends this guide: The Blueprint for a More Profitable Agency.

5 Tips for Dealing with Unresponsive Clients, Prospects, and Teammates Blog Feature

We've all been there; things are going great, you and your client (or teammate, prospect, colleague at another company, etc.) are on the same page, having regular calls and getting tasks completed.

Then, out of nowhere -- the dreaded white noise. Your client is not responding and you need their response before you can finalize projects on your end.

So you do what anyone in client service would do and send a follow up email. Nothing. You send another. Nothing. You give them a call.  They apologize and say that they'll review your messages right away. But still nothing. So you email again. Nothing.

Free Guide: The Blueprint for a More Profitable Agency

As frustrating as this is, one thing you can take comfort in is that you are not alone. Many professionals struggle with the very same issues more often than you might think.

So, we've pulled together five tips you can use to combat an unresponsive client:

1. Remember, it's not about you. 

Your clients and colleagues are busy, often running large departments, teams, or even entire companies. They’ve likely got unhappy, unresponsive clients of their own to worry about and, to be quite honest, you are not always their main priority.

In client service, it's your job to make your client's needs are your main priority and one of the best ways to do so is to put yourself in their shoes. It will help you better understand and thus strategize getting what you need from your clients in a timely manner.

2. Communicate Clearly 

Make sure that your client or colleague understands what you need them to do and why it’s important.

If they hit a roadblock and don’t know what you need from them or simply don't understand what it is that they are supposed to do, chances are they will be delayed in their response or won’t respond at all.

The best thing to do is to clearly identify what exactly you need your client to do,  the outcome, and the consequences in the opening line of your email.  

3. Be Proactive

This doesn't mean you should stalk your client; that will delay their response even more.

You simply want to be consistent in your communication and to be pleasantly persistent.

At the very least, try to get your client to commit to a next step. For example, if you have sent a proposal and you haven't heard back, perhaps ask to schedule a call with them to review it together.

If they are not responding to emails, take a break and then pick up the phone and give them a call or invite them to meet for coffee or lunch. 

4. Agree on a Schedule and Have Structure

From the very start you should have a clear action plan and defined structure with your client. This should be something that you both agree on and at the very least should include:

  • Regular time slots with your client for calls or meetings
  • Agreed upon timelines for decisions
  • Clear definition of what type of communication your client prefers
  • Consequences of missed deadlines
  • Agreed upon plan in place for what happens if the client is unresponsive

These items are best to define at the beginning of your agreement, so that they are in place before any issues arise. 

5. Always Send a Recap After Meetings

Often times during client meetings, multiple topics and questions are discussed. It is imperative that you take the responsibility of taking notes during the call and sending those notes out as a recap directly following the call. This allows you to ensure all aspects of the call were heard and understood and most importantly,  allows you to highlight the action items for your client.

By taking these steps you will help ensure a better and more productive experience for both you and your client because at the end of the day you are here to make your client's experience the best it can possibly be. 

The Blueprint for a More Profitable Agency
The Blueprint for a More Profitable Agency

Free Guide:

The Blueprint for a More Profitable Agency

Stand out from the competition and deliver the results clients demand

  • Provide greater value to your clients by empowering them to own their inbound marketing execution
  • Deliver higher profit margins
  • Build a more consistent, happy agency life for your employees

 

Topics:

Hiring a Marketing Team
Coaches, Consultants & Strategists
Published on September 30, 2016

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