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Ramona Sukhraj also recommends this free course, Elements of a Great They Ask, You Answer Website.
![How to Use Emotional Triggers in Your Copy to Get More Sales [Infographic]](http://cdn2.hubspot.net/hub/145335/hubfs/how-to-use-emotional-triggers-in-your-copy-to-get-more-sales-infographic.jpg?length=550&name=how-to-use-emotional-triggers-in-your-copy-to-get-more-sales-infographic.jpg)
I have a confession to make: I have a problem with Retail Therapy.
Sometimes, I get happy or sad (or even just bored) and want to buy something. Clothes, food, anything.
I know, it’s terrible, but I take solace in the fact that I'm not alone.
People are emotional creatures. When it comes to shopping, our emotions and mental states can change drastically as we go from Awareness to Consideration and ultimately, Decision Making.
As any great inbound marketer, it’s our job to know and understand these emotional states and align our strategies to give consumers what they need during them to feel comfortable making a purchase.
Free Course: Elements of a Great They Ask, You Answer Website
In this infographic, BLUE by COX Business shares valuable statistics and insights into how emotions can affect marketing success as well as how you can capitalize on it with your copywriting.
Check out these highlights then read and share the full infographic below:
- Some of the most effective emotions to evoke in your Marketing are: Trust, Belonging, and Guilt.
- Charitable letters using emotional copy receive 2x higher donations than those that don't.
- 31% of advertisers and Marketers report seeing significant gains with emotional campaigns.
- Shorter, simpler words are more emotionally effective than longer synonymous. (i.e. "Tough" or "hard" is more effective than "difficult.")
- Using the word "FREE" is more effective than offering any other discount.
Free Course:
Transform your website into your best salesperson and get set up for inbound marketing success!
In this course, you’ll learn:
- What content and features your website needs to succeed with inbound marketing
- How to design your website to best educate your audience
- How to gradually make improvements or redesign entire elements of the website
