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Check out these highlights then read and share the full infographic below:
Some of the most effective emotions to evoke in your Marketing are: Trust, Belonging, and Guilt.
Charitable letters using emotional copy receive 2x higher donations than those that don't.
31% of advertisers and Marketers report seeing significant gains with emotional campaigns.
Shorter, simpler words are more emotionally effective than longer synonymous. (i.e. "Tough" or "hard" is more effective than "difficult.")
Using the word "FREE" is more effective than offering any other discount.
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