A commonly perceived impediment to marketers producing video is that they’ll have to hire someone expensive — and that their video production budget needs to be massive.
In reality, most marketers can get started on their own, train someone internally, or hire a beginner with decent skills to get them off the ground.
The viewers themselves are even aware that they don’t care about production value as much as the quality of the content.
It’s more important to get the content right by providing valuable information, testing it, then making another iteration later with improved production value if possible.
Be genuinely helpful and educational
Viewers aren’t just watching video for entertainment like they used to with TV.
They’re interested in their hobbies, learning something new, and finding helpful and educational information.
With a platform like YouTube, where it’s free to post whatever you want, more creators have been able to reach their audience, and the viewers are responding positively to the wide range of content.
If your content is focused on providing genuinely helpful information (and not just fluff or entertainment) then you are more likely delight your target audience.
Whether you have incorporated video into your marketing strategy or if you haven’t started yet, this report from Think with Google proves that there truly is a very low barrier to entry and can help you start to develop your own YouTube SEO Strategy.