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The Ultimate Inbound Marketing Strategy Playbook 2022

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  • Master the 7 principles of highly effective inbound marketing
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Hubcast 146: Ric Flair, Andy Cohen, Wistia, & HubSpot Deals

By George B Thomas

Hubcast 146: Ric Flair, Andy Cohen, Wistia, & HubSpot Deals

Annnnddddd....it's time for another episode of The Hubcast.

Let's get listenin'

 Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

#Inbound17 Event

Inbound Partner Day 2017

| HubSpot announced that the agenda has been released for the first ever Partner Day @ INBOUND. This event is available exclusively to HubSpot partners who have a ticket to INBOUND, and is taking place in Boston on September 25th, in advance of the annual INBOUND event.

This brand new partner event will feature 3 types of sessions on the agenda:

  • Keynote Stage: Get a sneak peek of all product releases slated for the INBOUND stage with award winners and partner achievements highlights from 2017
  • 90-minute Workshops: Designed to deep dive into how your agency can package and sell services around these new features
  • 45-minute Agency Growth Sessions: Learn best practices from your partner peers from around the globe

You can check out all 20+ sessions and 25+ speakers online here.

New Spotlight Speaker Announced

Andy Cohen Square

Andy Cohen is the Emmy-winning mind behind the Real Housewives franchise and shows like Project Runway and Top Chef. Whether it's on TV or on his hugely popular social media presence, Andy knows the formula to incredibly captivating content.
WHY?

Recommended Agendas

Don’t forget to check out the INBOUND recommended agendas. If you use one, you'll have your INBOUND itinerary figured out in just a couple minutes, no spreadsheets, highlighters or post-it notes required.

HubSpot Strategy

Script Writing - Upping Your Video Marketing Game

Script or not to script?

  • Depends on the video
  • Depends on the person

Once you decide yes, where do you start?

  • What’s the goal of this video?
  • Why are we making the video in the first place?
  • Who is the audience for this video?
  • What’s our video topic? (The more specific, the better. For example, if you’re in the house painting business, you might choose a topic like, “buying the right paint brush”)
  • What are the key takeaways from the video?
  • What should viewers learn from watching it?
  • What’s our call-to-action?
  • What do we want viewers to do after they’ve finished watching the video?

Once you are writing the script:

  • Make it a conversation
  • Make it through
  • Be platform specific

HubSpot Article: https://blog.hubspot.com/marketing/how-to-write-a-video-script-ht

Video Content and Production Workshops

HubSpot Updates

[HubSpot Connect] - Promo (by Slidely) Integration

What’s this integration partner do?

Promo (by Slidely) is software that lets you build promotional videos using a gallery of video clips, licensed music, and copy. You can start with their pre-made templates then customize videos with your logo and message.

Promo

How does Promo integrate with HubSpot?

Once you’ve created a video on Promo, you can publish it directly into the HubSpot File Manager and start using it in social, landing pages, and blogs.

HubSpot customers should use this link to sign up for Promo and receive 20% off the plan of your choice for your first three months.

Learn More

[HubSpot Connect] - Wistia Integration Update

What’s this integration partner do?

Wistia is professional video hosting, analytics, and video marketing tool.

Wistia for HubSpot is not a new integration, but they have recently made major updates to their integration, using the new Timeline API. This has allowed them to add some exciting new features.

Updates to the Wistia-HubSpot integration

With the updated Wistia-HubSpot integration you can add custom HubSpot forms right into your videos to generate leads or collect new information from existing ones.You can also see video engagement

You can also see video engagement heatmaps on every contact record for a complete view of your leads' interactions. You can use this data to segment contacts, score leads, and personalize nurturing campaigns.

Learn More

Two Updates for a Cleaner Contact Timeline

The contact timeline in HubSpot CRM is where you track every interaction an individual has with your business. That’s right: every interaction. Page views, sales emails, list memberships, and over a dozen other things.

That amount of info is incredibly powerful. But, in truth, it can make the timeline incredibly overwhelming as well. For contacts with a ton of interactions, sorting through the timeline to find individual engagements is like trying to track down the Invisible man at a Comic Con.

There’s plenty of awesome stuff, but it’s nearly impossible to find the thing you’re actually looking for.

Learn More

HubSpot Wish List

Export Persona Profiles: Submitted by rdavidson

Please allow users to export Personas profile data, including demographics. It would help when we go to update or modify these at team meetings. Thank you.

Vote It Up

HubSpot Tips & Tricks

Georgey Clause is back.

This Weeks Tip is:

HubSpot CRM: How to Set Properties for Moving Between Deal Stages

 

 

Question Of The Week

What HubSpot tool do you find yourself never using?

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Topics:

HubSpot
Published on July 21, 2017

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